Michael Bay Urges Transformers 3 Projectionists To Help Counter Dingy 3D

Director writes open letters to fans and cinemas imploring them to make the most of Dark Of The Moon ’s extra dimension

He wrote to fans yesterday:

“I just want to take the opportunity to thank all the fans around the world for letting me have fun with the Transformers franchise. It has been a wonderful opportunity to have worked with about 4,000 crew members around the world. These artists are some of the very best in the entire film business. I’m honoured to have had you work along side me. We had an amazing time.

“Dark Of The Moon has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie. I’m glad Jim Cameron and Steven Spielberg really convinced me to shoot in this new technology. We used and invented many new techniques to make the 3D sharper, brighter and more colour contrast. I think theatre owners heard their audience that they need to respect the specs of the projectors and not dim the bulbs to save money.

“Many theatres are presenting it in the brand new 7.1 sound, which is awesome. This is the most complex, intricate sound track that me and my Academy Awarding winning sound team have done. They really out did themselves to make this a big picture experience. Hopefully you will have as much fun watching this movie as we all had making it.

Michael Bay”

And he’s not taking any chances. In a separate letter sent to cinemas he urges:

Maybe Transformers 3 will convince us that the curse of 3D has been beaten. But what about the curse of Michael Bay? Has he actually shot some action scenes where we can see what’s going on this time?

Dave Golder
Freelance Writer

Dave is a TV and film journalist who specializes in the science fiction and fantasy genres. He's written books about film posters and post-apocalypses, alongside writing for SFX Magazine for many years.