Ooh, look: to plug the new Fantastic Four movie (the surprisingly-not-actually-shit Rise of the Silver Surfer ) they've only gone and stuck a gigantic Silver Surfer on The London Eye!
In case you're querying the sense of this, there's a scene in the new movie where the Surfer visits London, causing mayhem in the Thames, and The Thing ends up bench-pressing our favourite Big Wheel!
We think this is kinda cool, although we're a bit miffed that it does rather deny the London Eye's proper SF status as that-thing-the-Autons- turned-into-a-massive-transmitter-in-Doctor-Who.