E3 2010: Square Enix sponsors best hotel keys ever

It's not unusual, when checking into E3-sanctioned hotels in the days before the show, to get a packet of licensed junk meant to spread awareness of a particular publisher's games. When we checked in this afternoon, however, we got something we'd never seen before: a trio of faintly awesome keycards, courtesy of Square Enix's (specifically the part that used to be Eidos) E3 lineup.

Rarely have our first bits of E3 swag been this visually interesting. We are now the proud carriers of keys tagged with art from Deus Ex: Human Revolution, Kane & Lynch 2: Dog Days and Lara Croft and the Guardian of LIght. And while they don't do anything apart from letting us into our rooms, we're at least a lot less likely to forget these when we leave to cover the show.

Not the meatiest update, I know, but it's early yet. Consider this the calm before the storm ,and expect to see plenty more coverage in the next few days, as the press conferences begin, the show floor opens and the industry shows us what to get excited for in the coming year.

Jun 13, 2010


  • super0sonic - June 15, 2010 8:13 a.m.

    Ohhhhhhh Neato
  • Tenfey - June 14, 2010 8:51 p.m.

    Is check-in 5 hours long before you are allowed to advance to the actual hotel room you were expecting?
  • Gameguy94 - June 14, 2010 4:05 p.m.

    Are those cards at every hotel in LA? and do as Spybreak8 said and swipe a magnet on it.
  • RebornKusabi - June 14, 2010 3:06 p.m.

    That's actually insanely cool Mikel! I've definitely never seen anything like that. I want one, I want it to have my children! Yes, I did recently see Hackers for the first time >_>
  • initialreactionshow - June 14, 2010 2:23 p.m.

    Really cool Mikel. It is an interesting marketing technique to get you looking at their games after your done with everything and going back to your room. Let us know how that ends up affecting you or if you notice it at all. I like the Kane & Lynch 2 one the best.
  • EnragedTortoise1 - June 14, 2010 12:48 p.m.

  • Eaxis - June 14, 2010 10:57 a.m.

    Good opening for E3 stuff to come.
  • gmknoble - June 14, 2010 10:20 a.m.

    Those are pretty cool.
  • Spybreak8 - June 14, 2010 7:51 a.m.

    Use a magnet on it and ask for another one, free souvenir! Oh and take the complimentary shampoo too lol. E3 starts!
  • nadrewod999 - June 14, 2010 5:32 a.m.

    I only wish Sucker Punch or Media Molecule had made special hotel keys. It would be neat if the LBP card let you redecorate your room anyway you wanted it, hilarious if you got shocked while holding an inFamous card, and hysterical if a key with Sly Cooper on it got stolen. Okay, maybe those last two wouldn't be so funny, but come on. Those studios are some of my favorite devs with some of the best IPs in the industry (in my opinion: SPARE ME, RABID FANBOYS!), and it is a little hard to come up with an interesting interaction between what is depicted on a card and what happens in real life when the main characters are a thief and an electricity-wielding superhero.
  • Hobojedi - June 14, 2010 5:24 a.m.

    I didn't know hotel keycards could actually be awesome.
  • ScruffMoney - June 14, 2010 3:30 a.m.

    I can haz Deus Ex keycard?
  • 8bitBaby - June 14, 2010 3:06 a.m.

  • CH3BURASHKA - June 14, 2010 2:57 a.m.

    The Deus Ex card is the coolest of the three. I'm looking forward to the game. Good luck guys! I do hope you do a few E3 'casts!
  • taterboob - June 14, 2010 2:56 a.m.

    Pretty cool. Have fun at E3 you lucky/unlucky dogs!
  • Ramijiman - June 14, 2010 2:53 a.m.

    the Deus Ex card is pretty badass
  • oufour - June 14, 2010 2:44 a.m.

    the few drips before the flood gates open.
  • thekeith82 - June 14, 2010 2:40 a.m.

    It begins...

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