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Last year’s use of Dead Space armor in Dragon Age II proved that EA loves to use its big collection of franchises to promote one another. And it did the same with Sims 3 cats. That tradition continues this year with Mass Effect 3 and Kingdoms of Amalur: Reckoning, and the best part is this DLC won’t cost you anything.

As you can see in the above image, both games will have exclusive in-games items inspired by each other, with Amalur armor in ME3 and Mass Effect 3 weapons in Amalur. How do you get them? First if you download the Amalur demo on the 17th next week, after playing it you’ll unlock two Mass Effect 3 items designed by Spawn creator Todd McFarlane. Here’s how EA describes them:

Reckoner Knight Armor: This armor will maximize damage done in close-quarters combat while a beefed–up power cell feeds energy into weapon systems to increase projectile velocity.

The Chakram Launcher: This weapon uses a fabricator to manufacture lightweight, explosive ammunition discs. This weapon is earned after completing the Reckoning demo and watching the trailer at the end.

Meanwhile, if you play the Mass Effect 3 demo (which doesn’t have a date yet), you’ll unlock these two items in Amalur:

N7 Armor: Players can unlock special armor inspired by Commander Shepard’s iconic N7 battle armor including Helm, Cuirass, Gauntlets, Chausses and Greaves.

Onmiblade Daggers: A holographic blade stemming from Commander Shepard’s Omni-Tool, the Omni-blade allows players to stab enemies in close combat. Once players install and play the Mass Effect 3 demo, they will unlock the daggers.

You can see all of them in the below screenshots.

It’s a nice and most importantly free way to entice fans of both series to try the other out. And perhaps most importantly, this might give us some hint of when the Mass Effect 3 demo is coming. Kingdom of Amalur: Reckoning launches February 7, so we’d like to think the ME3 demo would hit before that, since you’d think EA would want that DLC out there at launch. It’s no guarantee though, so let’s hope we’ll have confirmation soon.

16 comments

  • xlyesterdaylx - January 17, 2012 1:18 a.m.

    looks dope. So I have to play the kingdom of amalur demo to get the items in ME3.
  • jackthemenace - January 13, 2012 10:17 a.m.

    Well, it's more than likely that I'll buy both of these at some point or another, so I'd love to have the DLC, but it's a great way of ensuring people DO try the demos to the other games. PLus, it means I DEFINITELY try the Amalur demo, so I get exclusive content in Mass Effect 3 purely for finding out whether I'll want to pay for Amalur or not. Win/Win.
  • Acerlux - January 11, 2012 8:22 p.m.

    I had paid zero attention to Kingdoms of Amalur until now, but EA has cleverly assured that I'll play the demo now. Well played EA. Well played indeed.
  • KolbitosFruitJuice - January 11, 2012 3:48 p.m.

    Fuck yeah, this is how you do DLC. It encourages people to check out games they might never have in the first place, while giving you incentive to do so. Smart move, EA, smart move.
  • TheInvincibleDragon - January 11, 2012 2:17 p.m.

    I've got both of these games reserved right now, and I'm really excited for Kingdoms of Amalur. This helps, of course.
  • Mezolitik - January 11, 2012 1:58 p.m.

    Please don't send that idea to EA... Because it would happen.
  • Mezolitik - January 11, 2012 1:59 p.m.

    Damn it! That was a reply to you, Darth Griffin.
  • mwe12 - January 11, 2012 1:54 p.m.

    sims cats? lol
  • BladedFalcon - January 11, 2012 1:40 p.m.

    See, this is the kind of DLC and promotion i can get behind XD
  • Clovin64 - January 11, 2012 1:29 p.m.

    Argh, I must have ALL the ME3 DLC!
  • EwoksTasteLikeChicken - January 11, 2012 12:41 p.m.

    What if, in the Sims 3 Pets, there was DLC that made you able to have a mini Krogan as a pet! Or let you play as one!!! Oh ho ho, the mayhem you could unleash!
  • space_cakes - January 11, 2012 12:09 p.m.

    In the Battlefield 3 case (donno if it's for PS3 pre-orders only) there was something about the BF3 ticker making an announcement in January as to when the MP demo for Mass Effect was dropping. So, still no closer to knowing... :/
  • Baron164 - January 11, 2012 11:58 a.m.

    Sounds cool, this sounds like an interesting cross promotion. I will definitely be picking up the demo next week.
  • Spybreak8 - January 11, 2012 11:57 a.m.

    Sexy ^^
  • Mezolitik - January 11, 2012 11:53 a.m.

    Yay! But please don't use the words 'Sims 3 cats' and 'Mass Effect' in the same article ever again.
  • Darth_Griffin - January 11, 2012 12:43 p.m.

    Mass Effect 3 cats?

Showing 1-16 of 16 comments

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