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Deep Silver plans new IPs as Dead Island tops 5 million sales

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Deep Silver has announced its intention to launch more new IPs after September 2011 release Dead Island surpassed five million sales.

The figure combines both retail and digital sell through, and Deep Silver parent company Koch Media claims the first-person action game “still maintains an exceptionally strong sales rate in all channels”.

The firm, which recently acquired Volition and the Saints Row franchise for $22.3 million, plus the Metro IP for $5.8 million, said hitting the new sales milestone bodes well for the game’s follow-up, having recently confirmed a Dead Island Riptide release date of April 23, 2013 in North America and April 26 in Europe.

“We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide,” said Menno van der Bil, international commercial director at Koch Media. "The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver."

Koch Media CEO Klemens Kundratitz added: "While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”

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6 comments

  • FOZ - February 6, 2013 12:50 p.m.

    Still not sure what people were thinking. You should always be wary of reveal trailers.
  • KA87 - February 6, 2013 5:43 a.m.

    They do realize that the trailer they showed with that girl before the games release was the major factor in its sales total and not the quanity of that buggy game.
  • TheDudeFromNowhere - February 6, 2013 12:13 p.m.

    They got us all with that trailer. I still liked the game even though it was buggy. Infinite grenades and Molotovs killed everything in my playthrough.
  • KA87 - February 7, 2013 8:32 a.m.

    I loved it when you could make a double of the weapon you were holding, but then they patched it and it took a lot character out of the game.
  • TheDudeFromNowhere - February 7, 2013 2:33 p.m.

    Oh, they patched it?! Dang it.
  • KA87 - February 8, 2013 6:25 a.m.

    Yeah, I was on my second playthrough when they patched it. It makes it kind of hard to fight hordes of leveled zombies when it costs a fortune to buy and repair quality weapons. I wish they would have just left it as part of the game.

Showing 1-6 of 6 comments

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