Deep Silver plans new IPs as Dead Island tops 5 million sales

Success viewed as a “good omen” for Dead Island Riptide

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Deep Silver has announced its intention to launch more new IPs after September 2011 release Dead Island surpassed five million sales.

The figure combines both retail and digital sell through, and Deep Silver parent company Koch Media claims the first-person action game “still maintains an exceptionally strong sales rate in all channels”.

The firm, which recently acquired Volition and the Saints Row franchise for $22.3 million, plus the Metro IP for $5.8 million, said hitting the new sales milestone bodes well for the game’s follow-up, having recently confirmed a Dead Island Riptide release date of April 23, 2013 in North America and April 26 in Europe.

“We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide,” said Menno van der Bil, international commercial director at Koch Media. "The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver."

Koch Media CEO Klemens Kundratitz added: "While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”

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