Activision is teaming up with autism awareness group Autism Speaks by way of its Skylanders toy line. The company announced today that limited edition versions of several Skylanders toys will be sold in various retail stores as part of Autism Speaks' Light It Up Blue campaign, and that Activision itself will be donating to various autism charities while offering employee education on the condition.
Four toys are part of the special promotion: characters Trigger Happy and Splat, as well as vehicles Splatter Splasher and Gold Rush. You'll notice them by their distinctive blue-and-white paint scheme, as well as the Light It Up Blue sticker on the packaging.
"Since the debut of the franchise, we've heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum," said SVP of Skylanders product management Josh Taub in a press release. "The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child's face, then we know we've done our job right."
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