Amazon Prime Day Kindle deals 2025: What to expect in this year's sale

Kindle Amazon Prime Day deals
(Image credit: Future / Amazon)

Prime Day Kindle deals will make a return this July, and if you're interested in buying a new E-reader, it'll be worth waiting until then to make your money go a bit further. Kindles, along with many of Amazon's other devices, often lead the charge when it comes to Prime Day, and having covered the last few years of Prime Day's Kindle discounts, I can say I know what we're probably in for.

Prime Day gaming deals coincide with the entire range of Kindles getting discounts, and although sometimes the October Big Deal Days event can produce better prices, Prime Day in the summer brings out lots of limited-time offers. In short, this is one of the best times throughout the year to buy yourself a Kindle. The regular Kindle from 2022 doesn't exactly break the bank with an MSRP of $99.99, but a discount here and there goes a long way, especially if you're attracted to one of the higher-end models that do demand a higher price.

I'll be keeping this page updated as we move closer to July. We don't have a confirmed date yet, but as soon as we have more to share, I'll let you know right here. For now, I've updated this page to include everything you'll need to know about upcoming Kindle discounts, as well as the competitors you should also consider.

Prime Day Kindle deals: FAQ

When will Prime Day Kindle deals start?

Prime Day is confirmed to return this July, but we don't know a confirmed date for it yet. I'd expect that, based on previous years, we'll see Prime Day in the second week in July, with a few early-bird offers starting the week before.

Kindle Scribe displaying a screensaver

(Image credit: Future / Duncan Robertson)

Do you need a Prime membership for Prime Day Kindle deals?

Although a lot of Prime Day deals don't turn out to be Prime exclusive, any deals on Amazon Products like Fire TVs or Kindles are usually locked behind a Prime subscription paywall. Having said that, take a look at the trial below to try and skirt around paying for it.

Free 30-day trial of Amazon Prime

Free 30-day trial of Amazon Prime
You'll need a Prime membership in order to take advantage of most Kindle deals but don't fear. You can get a free 30-day trial starting today, cover yourself for the event, and then cancel before the payments kick in.

What to expect from Prime Day Kindle deals 2025?

The Kindle Paperwhite charging on a bedstand

(Image credit: Amazon)

For the last few Prime Day events now, I've seen the full suite of Kindles go on offer, although one or two models usually get a standout discount that starts a week or so before the official start of the event. These early bird offers are well worth keeping up with, particularly if you have one model of Kindle in mind; you could be in with a chance of getting in before the crowds.

Over the last few years, Amazon has launched a large range of Kindles that cater to different styles of readers. There are multiple models - from the standard Kindle, to the Paperwhite model, to Kids options, to the pricey Oasis and Scribe – but the good news is that they all saw various discounts during past Prime Day and "big deal days" events.

The regular 2022 Kindle has been out for a while now, and it tends to see the same kinds of discounts every time there's a Prime-exclusive sale. A 15% discount is what we see most often, bringing it down to $10 higher than its lowest-ever price of $74.99. This isn't a bad deal for what is likely the most popular Kindle device, but we cross our fingers for an even lower price of $69.99. Unfortunately, back in October 2024's sale, we didn't see the regular Kindle go on offer. Let's all pray to Papa Bezos that this July delivers the goods.

Perhaps the most impressive discount we saw in July's Prime Day sales last year was the Kindle Scribe, which dropped to an impressive low of $254.99. This was especially tempting for folks who wanted a digital notebook as well as an e-reader. It was also one of the first official Prime Day exclusive deals we spotted on the entire digital store, which goes to show how much of a spotlight Kindles get in these sales.

A Kindle Scribe propped up on a desk in front of blue lighting

(Image credit: Future / Duncan Robertson)

One thing to look out for is the Kindle daily deals since these get you pretty ridiculous prices on the E-reader books you have access to on Kindle devices. If you want to pick up some cheap books (for under a dollar) from some of the top authors out there, you can make use of Prime Day Kindle deals too.

Of course, there are plenty of Kindle accessories out there, and if you find the official Amazon ones a bit too pricey, there's no reason to give up your search. We found loads of third-party cases with some classy designs on offer in July. Whatever we find when the unconfirmed October event starts, we'll update this page.

Until then, take a look down below at some desired/expected prices for each Kindle model. While some of these are accurate to what we saw in previous sales, others are a more general ballpark figure we're hoping for.

Watchlist:

Kindle (2022)

Kindle (2022)

MSRP: $99.99 / £84.99

Expected Price: $69.99 / £59.99

View at Amazon

Kindle Paperwhite

Kindle Paperwhite

MSRP: $139.99 / £149.99

Expected Price: $94.99 / £99.99

View at Amazon

Kindle Oasis

Kindle Oasis

MSRP: $249.99 / £229.99

Expected Price: $169.99 / £169.99

View at Amazon

Kindle Scribe

Kindle Scribe

MSRP: $419.99 / £329.99

Expected Price: $269 / £285

View at Amazon

What about the competition?

The Kindle Scribe side by side with the reMarkable 2

(Image credit: Future / Duncan Robertson)

Kindles aren't the only E-reader tablets out there, and alternatives could offer you a better experience, depending on what you're looking for. Particularly if you're interested in the Kindle Scribe, the reMarkable is a solid option. There are some great alternatives to regular E-readers too, and they might save you some money.

reMarkable 2

reMarkable 2

The reMarkable 2 is actually a fairly simplistic device, but that's by design. If you struggle to keep focus, or you're mainly attracted to the Kindle Scribe for its notetaking and writing experience, then this fancy bit of tech might be a godsend to you. This also has a newer model called the reMarkable Paper Pro, which has a colored display.

MSRP: $549 at Best Buy| £419 at reMarkable
Alternative to: The Kindle Scribe

Kobo Clara

Kobo Clara

The Kobo line of E-readers from Rakuten has long been one of Kindle's biggest competitors. The Clara offers similar features to the Kindle and Kindle Paperwhite, in that it's got a ComfortLight screen, touch display, and it's waterproof. It's found on sale fairly frequently, so it might be a good alternative for those on a tight budget.

MSRP: $129.99 at Amazon | £99.99 at Amazon
Alternative to: The Kindle / Kindle Paperwhite

Last year's best Prime Day Kindle Deals

Kindle Paperwhite$149.99$124.99 at AmazonSave $25

Kindle Paperwhite | $149.99 $124.99 at Amazon
Save $25 - Arguably the best value Kindle, the Paperwhite gives you a good mix of features and price. In this deal, a $25 saving represents its first discount since before Prime Day in the summer. The lowest we've ever seen it at is $99, but this is only the second time this year it's dropped below $130.

Buy it if:

✅ You'd like a larger screen
✅ You want something waterproof
✅ You don't need to take notes

Don't buy it if:

❌ You only need a regular Kindle

UK: £139.49 at Amazon

Kindle Paperwhite Kids$169.99$114.99 at AmazonSave $55

Kindle Paperwhite Kids | $169.99 $114.99 at Amazon
Save $55 - If it's a young one you're shopping for, this Kindle Paperwhite Kids edition is currently $55 lower than its MSRP. We have seen it drop as low as $109, but this is its lowest price so far in 2024.

Buy it if:

✅ You're shopping for someone younger
✅ You need parental controls
✅ You don't want distractions

Don't buy it if:

❌ You'd like something more futureproofed

UK: £104.99 at Amazon

Kindle Paperwhite Signature Edition Essentials Bundle$264.97 $209.97 at AmazonSave $55

Kindle Paperwhite Signature Edition Essentials Bundle | $264.97 $209.97 at Amazon
Save $55 - This is another limited-time deal, which currently saves you $55 on a Kindle Paperwhite with a charging dock and leather cover. This is actually lower than we saw it go for in the summer sale, which shows you it's a good bargain.

Buy it if:

✅ You want a charging stand
✅ A leather cover suits you
✅ You want a Wi-Fi connection without adverts

Don't buy it if:

❌ You can wait for a cheaper price

UK: £244.97 £227.97 at Amazon

Kindle Scribe +  Basic Pen£329.99£229 at AmazonSave $100

Kindle Scribe + Basic Pen | £329.99 £229 at Amazon
Save $100 - The Kindle Scribe has led the charge in terms of Prime Day deals this year. That's definitely the case for this early limited-time offer in the UK, which sees a beautiful £100 come off the MSRP if you buy the Scribe with its basic pen.

Buy it if:

✅ You want a digital notepad as well as a reading device
✅ You want the most versatile Kindle
✅ You want a cheaper version of the reMarkable

Don't buy it if:

❌ You want a Premium Pen

US: Essentials bundle - $299 at Amazon

Kindle Paperwhite Case$34.99$19.99 at AmazonSave $15

Kindle Paperwhite Case | $34.99 $19.99 at Amazon
Save $15 - This case for the Kindle Paperwhite is seeing an early Prime Day deal which could be worth grabbing if you already own one of these devices. There are some cosmetic options too, with a few different materials on offer.

Buy it if:

✅ You already have a Kindle Paperwhite
✅ You'd like a case to protect it
✅ Flip covers appeal to you

Don't buy it if:

❌ You're planning on buying an essentials bundle

UK: £29.99 at Amazon

Remote Control Page-Turner | $69.99 $19.99 at AmazonSave $50 -

Remote Control Page-Turner | $69.99 $19.99 at Amazon
Save $50 - If you like a hands-free reading experience this nifty little gadget is a nice bonus buy. This is the cheapest we saw it go for during Prime Day in the summer.

Buy it if:

✅ You're frequently in reading situations that call for one
✅ Your Kindle screen is growing less responsive
✅ You are buying for a child

Don't buy it if:

❌ You have no real use for one

UK: £19.99 at Amazon (Black)

3-pack Supershieldz Anti-Glare Kindle screen protectors | $10.99 $9.99 at AmazonSave $1 -

3-pack Supershieldz Anti-Glare Kindle screen protectors | $10.99 $9.99 at Amazon
Save $1 - It's not discounted by much, but if you want more peace of mind that your Kindle is going to be protected, this screen protector pack is down to the same price it was last Prime Day.

Buy it if:

✅ You don't like glare on your screen
✅ You want to keep that display safe
✅ You have a Kindle Paperwhite

Don't buy it if:

❌ You want as little resistance in your screen as possible

UK: £8.99 at Amazon


For something a little more premium, we'd recommend staying abreast of all the latest Prime Day iPad deals updates as well. Or, we're also rounding up this year's Prime Day laptop deals and Prime Day TV deals as well.

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Hardware Editor

One of my earliest memories is playing SuperMario64 and wondering why the controller I held had three grips, but I only had two hands. Ever since I've been in love with video games and their technology. After graduating from Edinburgh Napier University with a degree in Journalism, I contributed to the Scottish Games Network and completed an Editorial Internship at Expert Reviews. Over the last decade, I’ve been managing my own YouTube channel about my love of games too. These days, I'm one of the resident hardware nerds at GamesRadar+, and I take the lead on our coverage of gaming PCs, VR, controllers, gaming chairs, and content creation gear. Now, I better stop myself here before I get talking about my favourite games like HUNT: Showdown, Dishonored, and Towerfall Ascension.

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