1. Quick links
2. Today's best deals
3. FAQ
Now that the sale is just a few weeks away, it's worth building up this year's Black Friday Lego deals. Sure, the event is better known for slashing the price of tech like laptops, TVs, and headsets. But the humble bricks from Denmark also enjoy major savings across November, making it the best time to buy.
That's true regardless of whether you want cheaper playsets, massive collector display pieces, or plain ol' bricks. All receive huge cuts as part of the annual Black Friday Lego deals, which is why the GamesRadar+ Master Builders and I will be bringing you the most tempting offers as they happen. Because we've been reporting on the best Lego sets for years now, I've also included all the advice I can on making your money go further. That includes which stores to check, what ranges typically get the best offers, and much more.
Not that you'll have to wait until the end of this month to save on kits, of course. Despite Black Friday Lego deals being on the horizon, you can already get plenty of money off sets that fans of all ages will want to know about. I've listed these below, and will keep adding to the roundup as we draw closer to sales season.
Benjamin has written about Lego for GamesRadar+ for roughly eight years, but he's been a fan of the toy for far longer. He started building when he was a child in the 1990s and has never looked back since. His current project is Wallace & Gromit, along with the spooky Mayor Manor.
Quick links
- Amazon: Save up to $30
- Walmart: Up to $30 off
- Best Buy: Get up to $21 off
- Lego Store: Up to 40% off
- Lego Star Wars: Up to $20 off at Amazon
- Lego Harry Potter: From $12 at Amazon
- Lego Marvel: Up to $15 off at Amazon
- Lego Disney: Up to $12 off at Amazon
- Lego Fortnite: Up to $25 off at Amazon
- Lego Mario: Up to $20 off at Amazon
- Lego Minecraft: Up to $15 off at Amazon
- Lego Animal Crossing: From $8.45 at Amazon
UK
- Amazon: Save up to £40
- Very: Up to £25 off
- Smyths Toys: Up to £15 off
- John Lewis: Price matching
- Lego: Save up to 40%
- Lego Star Wars: From £12.99 at Amazon
- Lego Harry Potter: From £10 at Amazon
- Lego Marvel: Up to £27 off at Amazon
- Lego Disney: Up to £20 off at Amazon
- Lego Fortnite: From £12.29 at Amazon
- Lego Mario: Up to £20 off at Amazon
- Lego Minecraft: Up to £20 off at Amazon
- Lego Animal Crossing: From £5.99 at Amazon
Today's best Lego deals ahead of Black Friday
Black Friday Lego deals FAQ
When do Black Friday Lego deals start?
This year's Black Friday sale will officially kick off on November 27, 2026. However discounts aren't limited to a single day. They'll likely start much earlier (roughly a week or two beforehand) and continue long into the weekend, at which point they become Cyber Monday deals.
Just remember, the best offers probably won't last long. I've seen flash sales on high-profile kits such as Rivendell drop unexpectedly on Black Friday and disappear a couple of hours later, so keep those eyes peeled.
Does Lego take part in Black Friday?
The Lego store does get involved with Black Friday deals, but these discounts don't tend to be as extensive as you'll find elsewhere. If previous years are anything to go by, Lego Insiders (e.g. a member of the free sign-up program) get access to exclusive offers too.
Do Lego Insiders get special deals?
If you're part of Lego's own Insiders program (basically their free sign-up membership), you will indeed get some exclusive offers. That's why it's a good idea to watch the official Lego store when Black Friday gets going.
What are the most popular Black Friday Lego deals?
Generally speaking, the most popular Black Friday Lego deals belong to IPs like Star Wars, Harry Potter, and Marvel. These make up the lion's share of savings in my experience, which is understandable; they're hot stuff. As an example, 'Lego Star Wars' and 'Lego Millennium Falcon' are some of the most searched Black Friday terms according to my keyword research. And honestly, that buzz is understandable; during a Black Friday not so long ago, the Lego UCS Millennium Falcon enjoyed the best discount it's had in the UK for ages.
What does Black Friday mean for Lego fans?
While Black Friday is better known for its tech discounts, you can get some cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.
In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction (alongside some that do). We've seen this happen over and over again in years gone by, so 2026 shouldn't be any different.
Should you buy Lego Advent Calendars during Black Friday?
It's always worth looking out for Lego Advent Calendars during Black Friday, because they have been known to hit all-time low prices in the sale. Just be aware that stock becomes increasingly sparse as we near December. Indeed, a few might have been snapped up before we even reach Black Friday itself.
Where will the best Black Friday Lego deals be?
While usual suspects like Amazon are sure to go all in on Black Friday Lego deals this year (they always do), there are alternatives worth considering as well. For example, Walmart was the real MVP last year. It was consistently better than the competition, so keep that in mind as things heat up.
Keep an eye on the following:
US
- Amazon: Traditionally best
- Walmart: Surprisingly good
- Lego: Discounts up to 40%
- Zavvi: Solid price-cuts
- Best Buy: Great variety
UK
- Amazon: Great all-rounder
- Lego: Discounts up to 40%
- Zavvi: Great reductions
- Very: Reliable source
- Argos: Excellent for savings
- John Lewis: Price matches
Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some excellent Black Friday Pokemon card deals, not to mention Black Friday Warhammer deals.
