You might not expect sales season to offer toy discounts, but Black Friday Lego deals prove that the event isn't just about laptops and TVs. It's possible to get loads of brick-based bargains come November, so we'd definitely recommend keeping an eye out as winter approaches.
That's because the best Lego sets enjoy price cuts of 30% or more when the sales begin. Everything from Star Wars to Harry Potter is included within the savings bonanza, giving you the perfect chance to buy for yourself or finish your Christmas shopping early. Combined with the Black Friday gaming deals, it's the best opportunity you'll get to save some cash this discount season.
To help you prepare, our team's putting together advice on how to make the most of this year's Black Friday Lego deals. Where can you find the best discounts, and which sets enjoy the biggest reductions? You'll find answers - and plenty more advice besides - right here.
Black Friday Lego deals - FAQ
When will Black Friday Lego deals start?
The year's biggest sales event always takes place after Thanksgiving and on the final Friday of November, so we can expect 2023's offers to occur on November 24.
However, even though the best Black Friday Lego deals will be reserved for that 24-hour period, the savings won't be limited to that one day. Instead, discounts should begin much earlier (potentially from the start of November) and continue into the following week, at which point they become Cyber Monday reductions. That means you've got a pretty big window in which to nab a bargain.
What does Black Friday mean for Lego fans?
While Black Friday is better known for its tech discounts, you can get some really cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.
In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction. We've seen that happen over and over again in years gone by, so 2023 shouldn't be any different.
Where will the best Black Friday Lego deals be?
While the usual suspects like Amazon, Walmart, and Best Buy are sure to go all in on Black Friday Lego deals this year (as per usual), there are plenty of alternatives worth considering as well. As an example, it's worth watching out for the official Lego site too. We've seen some fairly generous discounts across its range before, and a very healthy 20% was knocked off many sets in Black Fridays past. Seeing as it features some exclusive items you won't find anywhere else, bearing it in mind this November is a must.
Supermarkets are also a great place to go deals-hunting, and some of their offers are better than anything else you'll see. UK shops in particular get some excellent Black Friday Lego deals; Aldi sliced a whopping 60% off the Millennium Falcon a little while back. Have a look online or in person for the 2023 sales in case we get more hot discounts.
Otherwise, keep an eye on the following:
USA
- Amazon: Traditionally the best all-rounder for Lego deals
- Lego: Has offered discounts of up to 20% in the past
- Zavvi: Surprisingly good cuts on fan-favorites
- Best Buy: Usually provides a great variety of savings
- Walmart: Discounts on Technic, Harry Potter, Classic, and more
UK
- Amazon: A great Lego all-rounder during Black Friday
- Lego: Known to give discounts of up to 20%
- Zavvi: Great reductions on fan-favorite sets
- Very: Reliable source of offers on bigger sets
- Argos: Excellent for savings on sets like Lego Mario
- John Lewis: There's less choice, but the Lego discounts are still good
Black Friday Lego deals - what to expect
There are always plenty of offers flying around in November, but the best and most popular Black Friday Lego deals are usually from a galaxy far, far away. As an example, 'Lego Star Wars' and 'Lego Millennium Falcon' are some of the most searched Black Friday terms according to our keyword research.
Because Lego and Star Wars have been partners in crime for decades (since 1999 and the days of The Phantom Menace, in fact), they've racked up a fair few kits. Many of these are eye-poppingly expensive, so their popularity during the Black Friday sale is understandable. The UK is a particularly good case-in-point; Aldi cut the Millennium Falcon's price by a ridiculous 60% one Black Friday, and this sold out within minutes.
With that in mind, keeping an eye on social media trends - and supermarkets, if you live in ol' Blighty - is a very good idea if you're on the hunt for the best Lego Star Wars sets. Along with the Millennium Falcon, we expect good discounts to appear for more recent sets like Boba Fett's Starship, Luke Skywalker's X-Wing Fighter, and Mandalorian kits including Mando's N-1 Starfighter. Price cuts on the Star Wars 'helmets' range is also practically guaranteed. (They always go on offer during sales events.)
These items don't normally dip below their MSRP/RRP and will be snapped up fast as a result
We often see good discounts on more technical kits (such as the sports car collection) too. Reductions for sets including the Senna GTR or Dom's Dodge Charger from the Fast and Furious franchise had already been and gone before Black Friday Lego deals got going for 2022, so we expect something similar in 2023.
While it's rarely a devastating reduction, pricier items like the Ultimate Collector range (including the Imperial Star Destroyer, AT-AT, and beyond) also get a healthy amount shaved off their cost during the Black Friday Lego deals. These items don't normally dip below their MSRP / RRP and will be snapped up fast as a result, so it's worth bookmarking any you've got your eye on and monitoring them throughout the sales event - particularly the UCS Millennium Falcon. Don't hesitate if you see them receive a discount, as you probably won't get another chance for months. Or ever, in the case of the Imperial Star Destroyer - that one's being retired, so this might be your last Black Friday to save on it.
Finally, it's always worth waiting until Black Friday if you want Lego advent calendars. These hit all-time low prices during the 2022 November sale, so keep that in mind for 2023.
Last year's best Black Friday Lego deals
Want specific examples of what you can expect from this year's Black Friday Lego deals? It's a good idea to check out 2022's offerings for a hint at what may be to come. All of the following are discounts we covered last year, and we'd say they were the best of the entire sale.
USA
UK
Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some cracking Black Friday board game deals, not to mention Dungeons and Dragons Black Friday deals. Be sure not to miss out on the upcoming Black Friday Pokemon deals, either!
