You might not expect sales season to offer toy discounts, but Black Friday Lego deals prove that the event isn't just about laptops and TVs. It's possible to get loads of brick-based bargains come November, so we'd definitely recommend keeping an eye out as winter approaches.
That's because the best Lego sets enjoy price cuts of 30% or more when the sales begin. Everything from Star Wars to Harry Potter is included within the savings bonanza, giving you the perfect chance to buy for yourself or finish your Christmas shopping early. Combined with the Black Friday gaming deals, it's the best opportunity you'll get to save some cash this discount season.
To help you prepare, our team's putting together advice on how to make the most of this year's Black Friday Lego deals. Where can you find the best discounts, and which sets enjoy the biggest reductions? You'll find answers - and plenty more advice besides - right here.
Black Friday Lego deals - FAQ
When will Black Friday Lego deals start?
The year's biggest sales event always takes place after Thanksgiving and on the final Friday of November, so we can expect 2023's offers to occur on November 24.
However, even though the best Black Friday Lego deals will be reserved for that 24-hour period, the savings won't be limited to that one day. Instead, discounts should begin much earlier (potentially from the start of November) and continue into the following week, at which point they become Cyber Monday reductions. That means you've got a pretty big window in which to nab a bargain.
What does Black Friday mean for Lego fans?
While Black Friday is better known for its tech discounts, you can get some really cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.
In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction. We've seen that happen over and over again in years gone by, so 2023 shouldn't be any different.
Where will the best Black Friday Lego deals be?
While the usual suspects like Amazon, Walmart, and Best Buy are sure to go all in on Black Friday Lego deals this year (as per usual), there are plenty of alternatives worth considering as well. As an example, it's worth watching out for the official Lego site too. We've seen some fairly generous discounts across its range before, and a very healthy 20% was knocked off many sets in Black Fridays past. Seeing as it features some exclusive items you won't find anywhere else, bearing it in mind this November is a must.
Supermarkets are also a great place to go deals-hunting, and some of their offers are better than anything else you'll see. UK shops in particular get some excellent Black Friday Lego deals; Aldi sliced a whopping 60% off the Millennium Falcon a little while back. Have a look online or in person for the 2023 sales in case we get more hot discounts.
Otherwise, keep an eye on the following:
- Amazon: Traditionally the best all-rounder for Lego deals (opens in new tab)
- Lego: Has offered discounts of up to 20% in the past (opens in new tab)
- Zavvi: Surprisingly good cuts on fan-favorites (opens in new tab)
- Best Buy: Usually provides a great variety of savings (opens in new tab)
- Walmart: Discounts on Technic, Harry Potter, Classic, and more (opens in new tab)
- Amazon: A great Lego all-rounder during Black Friday (opens in new tab)
- Lego: Known to give discounts of up to 20% (opens in new tab)
- Zavvi: Great reductions on fan-favorite sets (opens in new tab)
- Very: Reliable source of offers on bigger sets (opens in new tab)
- Argos: Excellent for savings on sets like Lego Mario (opens in new tab)
- John Lewis: There's less choice, but the Lego discounts are still good (opens in new tab)
Black Friday Lego deals - what to expect
There are always plenty of offers flying around in November, but the best and most popular Black Friday Lego deals are usually from a galaxy far, far away. As an example, 'Lego Star Wars' and 'Lego Millennium Falcon' are some of the most searched Black Friday terms according to our keyword research.
Because Lego and Star Wars have been partners in crime for decades (since 1999 and the days of The Phantom Menace, in fact), they've racked up a fair few kits. Many of these are eye-poppingly expensive, so their popularity during the Black Friday sale is understandable. The UK is a particularly good case-in-point; Aldi cut the Millennium Falcon's price by a ridiculous 60% one Black Friday, and this sold out within minutes.
With that in mind, keeping an eye on social media trends - and supermarkets, if you live in ol' Blighty - is a very good idea if you're on the hunt for the best Lego Star Wars sets. Along with the Millennium Falcon, we expect good discounts to appear for more recent sets like Boba Fett's Starship, Luke Skywalker's X-Wing Fighter, and Mandalorian kits including Mando's N-1 Starfighter. Price cuts on the Star Wars 'helmets' range is also practically guaranteed. (They always go on offer during sales events.)
We often see good discounts on more technical kits (such as the sports car collection) too. Reductions for sets including the Senna GTR or Dom's Dodge Charger from the Fast and Furious franchise had already been and gone before Black Friday Lego deals got going for 2022, so we expect something similar in 2023.
While it's rarely a devastating reduction, pricier items like the Ultimate Collector range (including the Imperial Star Destroyer, AT-AT, and beyond) also get a healthy amount shaved off their cost during the Black Friday Lego deals. These items don't normally dip below their MSRP / RRP and will be snapped up fast as a result, so it's worth bookmarking any you've got your eye on and monitoring them throughout the sales event - particularly the UCS Millennium Falcon. Don't hesitate if you see them receive a discount, as you probably won't get another chance for months. Or ever, in the case of the Imperial Star Destroyer - that one's being retired, so this might be your last Black Friday to save on it.
Finally, it's always worth waiting until Black Friday if you want Lego advent calendars. These hit all-time low prices during the 2022 November sale, so keep that in mind for 2023.
Last year's best Black Friday Lego deals
Want specific examples of what you can expect from this year's Black Friday Lego deals? It's a good idea to check out 2022's offerings for a hint at what may be to come. All of the following are discounts we covered last year, and we'd say they were the best of the entire sale.
Lego Guardians of the Galaxy Advent Calendar 2022 |
$44.99 $24.22 at Walmart
Save $20 - This is a great example of why it's smart to wait until Black Friday Lego deals kick off to grab a Lego advent calendar; they crash in price. For the 2022 range, they hit their lowest ever price at Walmart.
Lego Star Wars Dagobah Jedi Training Diorama |
$89.99 $71.99 at Amazon
Save $18 - The Star Wars dioramas from Lego are a great gift for fans of the franchise, so seeing one reduced to its lowest-ever price in 2022's Black Friday offers is a win. Actually, Star Wars probably gets the lion's share of good discounts. Watch 'em like a hawk.
Lego Technic McLaren Senna GTR |
$49.99 $39.99 at Amazon
Save $10 - This gorgeous set of wheels was reduced to its lowest-ever price in last year's Black Friday Lego deals, and it's one of the nicer Technic kits that was on offer in 2022. Technic is always a shoo-in for reductions (or so it seems, anyway), so keep an eye on these kits in 2023.
Lego Ideas Treehouse |
$249.99 $175 at Walmart
Save $74.99 - Even though this is still a fair chunk of change, the ambitious Lego Ideas Treehouse has been one of the more popular additions to the range for a while... and that was the cheapest it'd been since January 2022. Basically, expect the unexpected this year; premium sets you wouldn't anticipate getting a price cut may surprise you.
Lego Barcelona FC Camp Nou Stadium |
$349.99 $209.99 at Lego
Save $140 - This deal came at the right time, what with the World Cup kicking off during Black Friday season. Okay, so technically Barcelona isn't in the World Cup (Spain is), but for $140 off, why wouldn't you want to at least try to build the famous Camp Nou stadium?
Lego Star Wars Luke Skywalker's X-Wing Starfighter |
$49.99 $39.99 at Walmart (opens in new tab)
Save $10 - The X-Wing design might be decades old, but it's still downright iconic. Lego's version of the Rebel Alliance fighter is just as awesome, and it's back down to its cheapest ever price. If you're keeping score, that's an impressive 20% less than normal.
Lego Harry Potter Advent Calendar 2022 |
£29.99 £14.99 at John Lewis
Save £15 - The boy wizard's Lego-style advent calendar had never been cheaper than this, and that shows just how important it is to wait if you want one. Black Friday is absolutely the time to jump on that bandwagon.
Lego Star Wars BD-1 |
£89.99 £69.99 at Amazon
Save £20 - That's the cheapest this new set had ever been, and a great case in point of why Star Wars sets are worth keeping an eye on during the Black Friday Lego deals in 2023; it's not the only kit from a galaxy far, far away to enjoy savings.
Lego Harry Potter Shrieking Shack and Whomping Willow |
£79.99 £62.99 at Smyths (opens in new tab)
Save £17 - One of the latest Harry Potter sets has seen a big discount in Smyth's surprisingly wide-ranging Black Friday Lego deals. Well worth a quick look, particularly for fans of the third movie.
Lego Queer Eye - The Fab 5 Loft |
£89.99 £53.99 at Lego
Save £37 - This Icons set very rarely goes on offer, so seeing it tumble so drastically in price for the 2022 Black Friday Lego deals on the official store was awesome. Don't just watch out for Amazon, in other words; plenty of other stores have butt-kicking discounts of their own.
Lego I Am Groot |
£44.99 £29.99 at Smyths
Save £15 - The galaxy's most adorable dancing houseplant dropped even further in price for the Black Friday Lego deals. Originally falling to £39.99, Groot eventually came to rest just shy of £30. In short? It can pay to hold fire until later in the event to see if costs come down further.
Lego Super Mario The Mighty Bowser |
£229.99 £149.99 at Amazon
Save £80 - This ended up being one of the standout offers in 2022's Black Friday Lego deals, particularly because we'd never seen The Mighty Bowser for less. Just because something is new and/or expensive, doesn't mean it won't qualify for a reduction.
Lego Super Mario Peach's Castle |
£114.99 £67.49 at Amazon
Save £47.50 - This take on the iconic castle from Super Mario 64 and beyond enjoyed a big, big price cut for the Black Friday Lego deals. Actually, it had never been cheaper than this; its previous low was £80.49 back at the beginning of November.
Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some cracking Black Friday board game deals, not to mention Dungeons and Dragons Black Friday deals. Be sure not to miss out on the upcoming Black Friday Pokemon deals, either!