Prime Day Lego deals 2023 - what to expect from the 'Big Deal Days'

A Lego Millennium Falcon flies across a yellow background and a GamesRadar+ Prime Day deals badge
(Image credit: Future)

Prime Day Lego deals are returning a bit sooner than expected... and in a cunning disguise. Called 'Big Deal Days,' Amazon's next sale will be hitting our screens this October.

Yes, we know - events like this are better known for slashing the price of TVs, laptops, and other electronic gear. But Prime Day Lego deals are worth watching out for. That was proven back in July when some of the best Lego sets got massive discounts. Actually, they rivalled some of the best Prime Day gaming deals overall. That's no easy feat.

To help you prepare, we've scribbled down all of the advice we can muster for this year's Prime Day Lego deals. Besides filling you in on exactly when it's happening, you'll find some predications here as well.

Today's best Lego deals ahead of Prime Day

Prime Day Lego deals - FAQ

Amazon Prime Day logo

When will Prime Day Lego deals 2023 begin?

This year's Prime Day Lego deals (or, as Amazon is calling it, 'Big Deal Days') are due to take place from October 10 - 11, 2023. That puts them ahead of the upcoming Black Friday Lego deals in November, so it could give us a better idea of what to expect for the latter. 

Do I need a Prime membership for the Prime Day Lego deals?

Sorry folks, you will indeed need Prime to take advantage of the best Prime Day Lego deals. The Big Deal Days are geared toward members of Amazon's subscription service.

You can always rely on the competition to bring their own sales

Nonetheless, you aren't completely sunk without a membership. There are plenty of offers for non-subscribers, and you can always rely on the competition to bring their own sales too. Basically, keep your eyes open for Best Buy, Walmart, and Target now that the Prime Day event is over.

Amazon Prime | 30-day free trial

Amazon Prime | 30-day free trial
Many of the best offers are limited to Prime members, so you'll need to sign up if you want to take advantage of them. Fortunately, there's a free trial to get you in the door without having to pay a penny... and it should cover you for the duration. Just remember to cancel before the rolling monthly $12.99 / £7.99 fee kicks in if you don't plan on sticking around.

Prime Day Lego deals - what to expect

The Lego Harry Potter Gringotts Wizarding Bank, the Magical Managerie

(Image credit: Future)

So, what's going to happen with Prime Day Lego deals mark two? Although it's difficult to know for sure, we can take a pretty good stab at guessing thanks to July's sale. And judging by those offers, Lego Star Wars sets are going to feature prominently; they got the lion's share of attention before. As an example, kits like Boba Fett's Starship and the TIE Bomber hit their lowest ever price a few months back, and others like the standard X-Wing were close to it.

Similarly, Harry Potter sets should get good reductions as well. Bigger kits like The Chamber of Secrets and Dumbledore's Office were particularly fortunate earlier in 2023, so with any luck we'll at least see them return to those lows. Perhaps we'll even see reductions on the likes of Gringotts? Either way, expect some less exciting price cuts that always get thrown around too, such as Privet Drive.

Just don't expect it to be an absolute banger of a sale

We were most impressed by non-themed savings, though. The Bonsai and Classic kits got some of the most appealing offers, so it's worth keeping an eye on those gift-worthy sets this time around.

Just don't expect it to be an absolute banger of a sale. These October-ish events often fall short of the Black Friday deals that follow, so we're not quite as optimistic about this year's offerings. At best, we suspect it'll match prices we've already seen.

July's best Prime Day Lego deals


Lego Chamber of Secrets | $149.99 $119.99 at Amazon
Save $30 - This ambitious kit, recreating the Chamber of Secrets as seen in the second movie, hadn't ever been cheaper so far as we cou;d tell. As a bonus, it features some hard-to-find minifigs like Nearly-Headless Nick, Ginny Weasley, and Lockhart. That made it a standout in the Prime Day Lego deals.


Lego Bonsai Tree | $49.99 $39.99 at Amazon
Save $10 - This is arguably one of the prettiest kits in Lego's for-adults range, so seeing it take a tumble by 20% (which is $5 off its lowest ever price) wasn't a bad opportunity for the Prime Day Lego deals. It's something of a show-stopper and is great on display largely because it doesn't look like a toy.


Lego Classic Large Creative Bricks Box | $59.99 $34 at Amazon
Save $26 - If you wanted a classic box of Lego full of all sorts of different bricks (whether it's for your own builds or your kids), this set tumbled down in price for July's sale to answer your prayer. That was the cheapest it's ever been, and while it might not be as exciting as Star Wars, Harry Potter, or Marvel, it's arguably more useful.


Lego X-Wing | $49.99 $40 at Amazon
Save $10 - This Rebel starfighter is one of the most iconic ships in Star Wars, and the Lego version is just as cool. Although there's now a bigger and more detailed version (the Ultimate Collector Series), this is by far the cheaper option and still captures the look of the vehicle well. Plus, this set had only ever been one cent cheaper.


Lego Hulkbuster: Battle of Wakanda | $49.99 $39.99 at Amazon
Save $10 - Despite being another relatively modest discount on the face of it, this was actually one of the better Prime Day Lego deals we'd seen; you see, that was a record low price for the Hulkbuster, and it'd never been cheaper.


Lego TIE Bomber | $69.99 $53.38 at Walmart
Save $14 - And here's a good example of why you should always keep an eye on rival retailers during sales events. In a surprise twist, this hefty TIE Bomber kit (complete with book character Grand Admiral Sloane, Darth Vader, and a TIE Pilot) had dropped to its lowest ever price... and it was still there even when the Prime Day Lego deals were over.


Lego Boba Fett's Ship | $49.99 $38.99 at Amazon
Save $11 - We'd never seen this set for any less, so Amazon was already doing rather well early in the sale. This one comes with two minifigures (the Mandalorian and Boba himself) alongside his iconic ship, formerly known as the SLAVE-1.


Lego Black Panther | $349.99 $175.99 at Amazon
Save $174 - Even though it's been a long time since we've seen this set at its full $350 price, this was still by far and away the Black Panther kit's lowest ever price. We'd never seen it dip much below $200 before, so this might have been one of the top Prime Day Lego deals.


Lego Star Wars The Razor Crest | $139.99 $97.99 at Amazon
Save $40 - This marked a return to the lowest price we'd ever seen on the Lego Star Wars Razor Crest kit - and that was a cost that had only ever popped up over Black Friday.


Lego Technic Jeep Wrangler | $49.99 $37.99 at Amazon
Save $12 - Technic kits are always popular, particularly during the Prime Day Lego deals, and this one tumbled to its lowest ever price.


Horizon Forbidden West: Tallneck | $89.99 $62.99 at Amazon
Save $27 - This was a record low price on the Horizon Forbidden West Tallneck - an excellent set we recommend to any fan of the series. We'd only ever seen prices sitting at $79.99 in the past, so you were saving an additional $17 here.

UK deals


Lego Bonsai Tree | £49.99 £31.99 at Amazon
Save £18 - The for-adults range offers some genuinely beautiful pieces that'd look good on anyone's shelf, but this might be one of the nicest. Being able to swap out the leaves for cherry blossoms is a really nice touch, so the set being just under £20 less was a bargain overall.


Lego Horizon Tallneck | £79.99 £59.99 at Amazon
Save £20 - This kit (which recreates the Tallneck robot from the Horizon Zero Dawn video game in blocky miniature) had been slashed in price and wasn't far off the cheapest it'd ever been.


Lego TIE Bomber | £59.99 £41.99 at Amazon
Save $14 - That was the cheapest this cool set had ever been; we'd literally not seen the bomber for less. With that in mind, getting it at such a discount in the Prime Day Lego deals was a big win.


Lego Ghostbusters ECTO-1 | £209.99 £167.99 at Amazon
Save £40 - Sure, that's not the cheapest this stellar Icons kit had ever been. But that was its lowest price in months. Considering how superbly detailed and well-designed it is (our Lego Ghostbusters ECTO-1 review said it was "the ultimate piece of fan service"), we had no trouble recommending it at that price.


Lego Technic Jeep Wrangler | £44.99 £31.99 at Amazon
Save $12 - Technic kits are always a good buy, especially when they take chunky price cuts for Prime Day Lego deals. This one tumbled by a respectable 29% in total.


Lego Peugeot 9X8 24H Le Mans Hybrid Hypercar | £169.99 £97.84 at Amazon
Save £65 - Well hello, what have we here? The Technic Lego kits can be expensive, so it's always a good idea to keep an eye out for discounts... and Prime Day Lego deals didn't disappoint, with the Peugeot 9X8 set dropping to its lowest ever price.


Lego Endor Speeder Chase | £69.99 £55.60 at Amazon
Save £10 - It may only have been £10 less than normal, but that discount became much more notable when you consider how this set only came out a couple of months before and had never been cheaper.


Lego Marvel I am Groot | £44.99 £29.89 at Amazon
Save £15 - This was a record low price on the Lego Groot set from the Marvel Infinity Saga series. Whether you were gifting or adding to your own collection, that £15 discount was working particularly hard for you.

Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the best gifts for gamers. If you're on the lookout for something you can enjoy with family and friends, on the other hand, don't miss the last few Prime Day board game deals or Prime Day Nintendo Switch deals.

Benjamin Abbott
Tabletop & Merch Editor

As the site's Tabletop & Merch Editor, you'll find my grubby paws on everything from board game reviews to lists of the very best Lego. I've also been writing about games in one form or another since 2012, and can normally be found cackling over some evil plan I've cooked up for my group's next Dungeons & Dragons campaign.