Fans of Gael García Bernal and/or advertising rejoice, because we’ve gotten our hands on an intriguing new clip from Chilean drama, No .
Starring García Bernal as an advertising hotshot in ‘80s Chile, No focuses on the stranger-than-fiction fight to remove General Augusto Pinochet from power.
René Saavedra made headlines in 1988 when he used advertising techniques for political broadcasts, aiming to get the public voting for a resounding ‘No’ for Pinochet. Meanwhile, his boss and rival beavered away on the ‘Yes’ campaign.
Directed by Pablo Larraín ( Tony Manero , Post Mortem ), the film is Chile’s official entry in the Foreign Language category at the 2013 Oscars .
No drew acclaim for its period detail and fresh take on a potentially heavy subject matter when it was shown at Cannes earlier this year. Mad Men comparisons were even bandied about.
And as you can see from the exclusive clip below, Larraín opted to further enhance the vintage feel by utilising lo-def magnetic tapes.
The scene in question sees García Bernal distracting himself with toy trains when one of his final campaigns - fronted by some big-name Hollywood stars - airs on TV.
Watch the clip below:
No opens in the UK on 8 February 2013.