$60 games are exploitative and free-to-play games are the future, says EA's Easy Studios general manager Ben Cousins. In an interview with Rock Paper Shotgun, Cousins said: “I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model, if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it, they can walk away and they don’t lose anything.”
Above: Free-to-play games are more popular than ever. But will they ever replace games that you have to buy to play?
Cousins also claimed that games are heading towards a “platform agnostic” future where free multiplayer games like Easy Studios’ own Battlefield Heroes or Battlefield Play4Free will dominate.
Mar 23, 2011
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