I'm hunting down the very best Prime Day Lego deals, here are all the biggest sales hand-picked by an expert builder
We're tracking down discounts for Star Wars, Harry Potter, Marvel, and more during the Amazon mega-sale
1. Quick deals
2. Today's best deals
4. FAQ
5. Live updates
We're entering day two of Prime Day Lego deals, and the savings show no signs of slowing down. Even though the sale is typically good , this year has been particularly solid. Everything from Star Wars models to behemoth Lord of the Rings kits are on offer, so it's a great time to be shopping for bricks.
To help save you time as well as money, I've been trawling through all the Prime Day Lego deals I can so that you're served the very best offers on a silver platter. These span every range and interest, and there should be something to suit you here regardless of your budget.
These aren't just random discounts, though; I'm prioritizing savings the GamesRadar+ team have experience with, be it first-hand or through friends and colleagues. While I'll be sure to shout out kits I think are worthy of attention, that means I won't recommend anything unless I truly believe in it and think it deserves a place amongst the best Lego sets.
I'm also only spotlighting kits that are at (or near) record low prices. In other words, you'll be getting maximum value for money on Prime Day Lego deals in 2025. Let's dig in, shall we?

I've been tracking Prime Day Lego deals for six years now, and have reported on Lego at GamesRadar+ for even longer. In that time I've been hands-on with a huge array of kits, have built and reviewed numerous models, am responsible for coordinating all our Lego coverage, and have countless Lego news stories under my belt. That means I know makes a great discount, not to mention which sets you should prioritize in your search.
Quick deals
- See all Amazon Lego deals: Up to $70 off
- Lego Star Wars: Save up to $48
- Lego Harry Potter: $25 off Hogwarts
- Lego Marvel: Get up to $20 off
- Lego Super Mario: Save up to $12
- Walmart Lego deals: Up to 50% off
- Best Buy Lego deals: Save up to $25
- Disney Store Lego deals: Up to $28 off
- Lego Store deals: Get up to 50% off
UK
- View all Amazon Lego deals: Save up to £60
- Lego Star Wars: Up to £125 off
- Lego Harry Potter: Book Nook savings, more
- Lego Marvel: Get up to £22 off
- Lego Mario: Save up to £27
- Lego Great Deku Tree |
£259.99£212.40 at Amazon - Lego Rivendell |
£429.99£365 at Amazon - Lego Barad-dur |
£399.99£339.98 at Amazon - Very Lego deals: Up to £60 off
- Smyths Toys Lego deals: Get up to £125 off
- John Lewis Lego deals: Price matched
- Disney Store Lego deals: Check for deals
- Lego Store deals: Save up to 50%
You're probably gonna need this...
Seeing as many of the best Prime Day deals are exclusive to Prime members, you'll need a subscription if you want the most tempting offers.
Amazon Prime | $14.99 per month
Prime for Young Adults (18-24) | $7.49 per month
Today's best Prime Day Lego deals
Lego Star Wars C-3PO | $139.99 $111.95 at Amazon
Save $28 - Thank the maker, because another Star Wars kit has hit a record low price... this time, it's C-3PO. This newer kit impressed in our Lego C-3PO review, so being able to get it at its cheapest isn't an opportunity to miss.
Buy it if:
✅ You like the droids in Star Wars best
✅ You're buying R2 too
Don't buy it if:
❌ You'd prefer to just have R2
Price check:
💲 Best Buy | $139.99
Lego Star Wars R2-D2 | $99.99 $79.99 at Amazon
Save $20 - This is just a single dollar away from being the adorable astromech's lowest ever price, and because we liked it so much in our Lego R2-D2 review, that's a great opportunity.
Buy it if:
✅ R2 is your favorite Star Wars character
✅ You'll get C-3PO too
Don't buy it if:
❌ You have the older, bigger version
Price check:
💲 Walmart | $79.99
Lego McLaren Formula 1 | $199.99 $125 at Walmart
Save $75 - It's not Amazon, sure, but this is a great example of why you shouldn't just stick to that retailer for Prime Day. Competing stores like Walmart have their own major price cuts, which is why I'm spotlighting this beauty. As noted in our Lego McLaren Formula 1 review, this is the "pinnacle of motorsport and Lego engineering."
Buy it if:
✅ You want a more complex build
✅ You're a massive F1 fan
Don't buy it if:
❌ You get frustrated with complicated sets
Price check:
💲 Amazon | $199.99
Lego Hogwarts Castle and Grounds | $169.99 $144.99 at Amazon
Save $25 - I've got this epic display set on my desk to build next, and it's quite a beauty once constructed. In fact, I'd argue that it's one of the best Harry Potter kits for most people. That's why it being 15% less right now is good news.
Buy it if:
✅ You want a Harry Potter centerpiece
✅ You don't want anything too big or expensive
Don't buy it if:
❌ You're saving up for the larger Hogwarts
Price check:
💲 Walmart | $144.99
Lego Botanicals Tiny Plants | $49.99 $39.99 at Amazon
Save $10 - So many of us on the team have picked up plants from the Botanicals range, either for ourselves as display pieces or as gifts. Our Guides Editor Iain Wilson picked up these last Christmas and I remember him saying how cool the set was, so it gets an inclusion here.
Buy it if:
✅ You want to jazz up your desk or shelf
✅ You want a good gift
Don't buy it if:
❌ You'd rather get real plants
Price check:
💲 Walmart | $39.99
Lego Star Wars Millennium Falcon | $84.99 $67.98 at Amazon
Save $17 - WThis is comfortably one of my favorite Lego sets, and as I mention in my Lego Millennium Falcon review, it's probably the best Star Wars kits for most people. Because it's never been available for less and doesn't typically dip below $74, this is an absolute steal for Prime Day Lego deals 2025.
Buy it if:
✅ You want the galaxy's most iconic hunk o' junk
✅ You don't have room/budget for the other versions
Don't buy it if:
❌ You'd prefer the bigger ones
Price check:
💲 Walmart | $67.98
Lego Walt Disney Tribute Camera | $99.99 $62.99 at Amazon
Save $37 - This kit really impressed us in our Lego Walt Disney Tribute Camera review, and it's a loving ode to the company that means so much to so many. It's never been cheaper by my reckoning, and is normally closer to $90.
Buy it if:
✅ You want a piece of Disney history
✅ You want a centerpiece for your collection
Don't buy it if:
❌ You'd rather save for the castle
Price check:
💲 Walmart | $97.49
Lego Transformers Optimus Prime | $179.99 $143.99 at Amazon
Save $36 - This recreation of the iconic Autobot has only ever been five cents cheaper, which is great value for a model our Lego Optimus Prime review was full of praise for. In terms of context, the average price for this one over the past year has been anywhere up to $150.
Buy it if:
✅ You adore old-school Transformers
✅ You want a set with a party trick
Don't buy it if:
❌ You'd prefer a Decepticon
Price check:
💲 Walmart | $143.99
Lego Star Wars Imperial Star Destroyer | $159.99 $111.99 at Amazon
Save $48 - Another kit on my to-do list is the impressive Star Destroyer, and I'm not the only one drawn to it from what I can tell; it tends to do very well when it goes on sale, just like it has now. It's currently almost $50 less, and the average cost is $159, so that's an absolute bargain in this week's Prime Day Lego deals.
Buy it if:
✅ You're building a Lego fleet
✅ You missed out on the old UCS kit
Don't buy it if:
❌ You'd rather get as full-size one
Price check:
💲 Walmart | $199.98
Prime Day Lego deals FAQ
When will Prime Day end?
This year's Prime Day Lego deals are scheduled to wrap up on July 11, 2025. Because they started on July 8, that means four whole days of bargains.
Sure, it's possible that a few discounts will stick around after the official cut-off date. But the best ones are likely to be gone by then, and stock is going to dry up before we reach the weekend. In other words, act fast if you see something you like the look of. It may not be there when the curtain falls.
Are Prime Day Lego deals good?
The sale may not be well known for its brick-based savings, but the discounts are actually pretty decent. We commonly see a few record low prices to go with some heavy reductions on must-have models, so it's well worth checking out if you want to build up your collection for less.
How we make our recommendations
For the most part, we'll prioritize kits that we've had personal, hands-on experience with - either through reviews or with kits we and our colleagues own ourselves. That means you're getting personal recommendations from experts rather than suggestions plucked from the ether. Although we're not going to turn down discounts that look excellent on brand new sets or ones we haven't got to yet, those are going to be in the minority... and are still chosen thanks to extensive research and audience reviews.
Live updates
Make the jump to hyperspace
Another great offer that caught my attention right away was the Millennium Falcon at a record low price. Yep, you can pick up the greatest hunk o' junk in the galaxy for just $67.98 at Amazon instead of almost $85. It's never been available for less, making the discount one of the better Prime Day Lego deals that I've found so far.
Fully operational
If you're a fan of the midi-size ships, good news; the Imperial Star Destroyer is the latest one to get a sizeable discount as part of 2025's Prime Day Lego deals. It's currently $111.99 at Amazon instead of almost $160, and judging by price matching software, it hasn't really dropped much below MSRP before now.
Robots in disguise
Autobots, roll out! Seeing as the mighty Optimus Prime kit has only ever been five cents cheaper than it is now as part of the 2025 Prime Day Lego deals, it's worth an inclusion here. You can get it for a whole lot less if you act fast; it's $143.99 at Amazon rather than nearly $180. Seeing as it has a rare party trick to transform into a different build (Optimus' iconic truck form), it certainly stands out from the crowd.
Lights, camera, action
The GamesRadar+ writers and I have a lot of love for the Disney camera set that came out as part of the company's 100th anniversary, so seeing it come tumbling down from $100 to $62.99 at Amazon is a spot of good news. So far as I've been able to tell, that's a record low price.
Yer a wizard, Harry
For our next spotlight, let's move to a more magical world. The Hogwarts Castle & Grounds kit (which is currently sat on my shelf, waiting to be made because it impressed me so much with its detailed yet reasonably-sized design) has dropped from $170 to $144.99 at Amazon. I suppose you could say that's a "magical" discount.
The odds of success are... pretty good, actually
Speaking of trusty droids, the accompany set to R2, C-3PO, is also on offer as part of this year's Prime Day Lego deals. He's available for a heavily reduced $111.95 at Amazon instead of the usual $140, and I don't believe the protocol bot has ever been less.
Beep beep bloop?
So, let's get to specifics; what are the discounts I've been drawn to in particular? Well, one of the most appealing I've seen is the Lego R2-D2 kit that's currently $79.99 at Amazon rather than the usual $99.99. This kit is full of personality and goes beautifully with the C-3PO set released shortly afterward, and it's more affordable than the previous, bigger version.
How have the discounts been so far?
Even though Prime Day is better known for cutting prices on tech like laptops, Kindles, and TVs, the Lego savings are traditionally good - and that's been borne out this year. Plenty of ranges have enjoyed a bargain or two, but a galaxy far, far away has benefitted most. R2-D2, C-3PO, the Millennium Falcon, Star Destroyers, and more have been included in 2025's sales-geddon.
✅ Lego Star Wars: Up to $35 off
Welcome, Prime Day bargain-hunters! Are you ready to go down the discount mines with us? There are plenty of savings flying around, so let's dig in.