Netflix could launch a cheaper, ad-supported tier in late 2022

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A new report could hint at Netflix's future plans

Eleven, Mike, and Will in Stranger Things season 4
(Image credit: Netflix)

Netflix could introduce a cheaper, ad-supported tier by the end of the year, according to a new report in The New York Times.

While the pricing is unclear, an internal memo shared with the newspaper suggests that the aim was to launch the tier "in the final three months of the year." That late 2022 window could also mark the moment where the streamer starts putting a stop to password sharing.

"It's not like we have religion against advertising, to be clear," Neumann said at Morgan Stanley's Technology, Media, and Telecom conference (H/T ComicBook.com). "We lean into consumer experience, consumer choice, and what's great for our creators and storytellers. It’s not something that's in our plans right now. We have a great model in the subscription business, it scales globally."

After a sharp drop in subscribers – thought to be around 200,000 – the prospect was considered more openly during a quarterly earnings call.

On the topic of an ads-friendly plan, CEO Ted Hastings said that while he is against "the complexity of advertising" and prefers "the simplicity of subscription”, he is "a bigger fan of consumer choice".

Bradley Russell
Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.