Netflix thinks some subscribers will cancel after password sharing crackdown

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"This will not be a universally popular move"

Millie Bobby Brown in Damsel
(Image credit: Netflix)

Netflix expects some subscribers will react badly to the streamer's upcoming plans to stop password sharing between multiple people.

"This will not be a universally popular move," Netflix co-CEO Greg Peters candidly said during the company's 2022 fourth quarter earnings interview (via Variety).

Peters admits he expects a "bit of a cancel reaction" to the new policy – which he describes as a "gentle nudge" for subscribers to pay more for those sharing accounts outside of their current household.

Subscribers in Chile, Costa Rica, and Peru could play a small discounted fee (around $3) to transfer profile information – such as viewing history – to a new account or sub-account.

The Wall Street Journal's report also suggests methods for how Netflix will crack down on password sharing, including sending a verification code to someone using another account and displaying prompts about password sharing until the main account holder pays a fee. No dates about the rollout have yet been confirmed.

Bradley Russell
Bradley Russell
Senior Entertainment Writer

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.