Cocky Ubisoft hopes for 30% of 3DS launch game sales

French publisher expects big things from Assassin's Creed, Splinter Cell

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Ubisoft, the name behind Assassin%26rsquo;s Creed, Tom Clancy, Rayman, and the recent Prince of Persia titles, says that it expects to have six to eight %26ldquo;key launch titles%26rdquo; for the 3DS when it comes to the US next spring. The studio has not confirmed which games will be available on day one, but we do know that it%26rsquo;s working on Assassin's Creed, Splinter Cell, Ghost Recon, Battle of Giants, Driver, and Petz titles.

%26ldquo;We are expecting anywhere between 25 to 30 percent%26rdquo; of the initial 3DS game sales, said Ubisoft sales director Darren Brown in an interview with Europe%26rsquo;s MCV magazine.

Not to question Ubisoft%26rsquo;s initiative, but isn%26rsquo;t 30% a lot? You%26rsquo;ve got to imagine that Nintendo is going to be pulling in at least half of the early sales, so that really just leaves scraps for everyone else.

It%26rsquo;s tough to say if this is legitimate business savvy on Ubisoft%26rsquo;s part or just blatant arrogance. And if one of those %26ldquo;key launch titles%26rdquo; turns out to be Imagine Babyz in 3D, I may need one of those airline sickness bags.

Jul 19, 2010

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