Cocky Ubisoft hopes for 30% of 3DS launch game sales

Many game publishers still haven’t announced a single title for Nintendo’s 3DS, but there’s one company that’s more eager than a groupie at a Lady Gaga concert.

Ubisoft, the name behind Assassin’s Creed, Tom Clancy, Rayman, and the recent Prince of Persia titles, says that it expects to have six to eight “key launch titles” for the 3DS when it comes to the US next spring. The studio has not confirmed which games will be available on day one, but we do know that it’s working on Assassin's Creed, Splinter Cell, Ghost Recon, Battle of Giants, Driver, and Petz titles.

“We are expecting anywhere between 25 to 30 percent” of the initial 3DS game sales, said Ubisoft sales director Darren Brown in an interview with Europe’s MCV magazine.

Not to question Ubisoft’s initiative, but isn’t 30% a lot? You’ve got to imagine that Nintendo is going to be pulling in at least half of the early sales, so that really just leaves scraps for everyone else.

It’s tough to say if this is legitimate business savvy on Ubisoft’s part or just blatant arrogance. And if one of those “key launch titles” turns out to be Imagine Babyz in 3D, I may need one of those airline sickness bags.

Jul 19, 2010


  • oryandymackie - July 20, 2010 2:40 p.m.

    Only one analog stick?
  • Hellhog - July 20, 2010 6:07 a.m.

    Tom Clancy's Splinter Cell Chaos Theory was probably the best game of its generation. Hearing that it will have a 3DS remake really intrigues me. I haven't owned a portable console since the original Game Boy Advance and that has a lot to do with the fact I'd rather use a home console at home and that I have no need for portable gaming. My Zune works well enough for mobile entertainment. I'd be greatly interested in SCCT for 3DS, but it will be a hard win to get me to jump on actually buying a 3DS. I'd rather a remake of SCCT for PS3/Xbox 360 like Sony did with God of War 1 & 2.
  • Cwf2008 - July 20, 2010 3:29 a.m.

    Imagine Babyz in 3D? I already need an airsickness bag
  • matt588 - July 20, 2010 1:46 a.m.

    3d babyz... the horror, the multidimensional horror
  • grappler51 - July 20, 2010 1:27 a.m.

    Ubi looks they're gonna have some good stuff for the 3DS but there's no way they're gonna get 30%.
  • Thuperman - July 19, 2010 11:28 p.m.

    Ill definatly get Assassins creed for this but i was never a big fan of the splinter cell games but i might get the ghost recon game depending on how good future soldier is, i played the first GRAW and thought it was alright but nothing deserving a sequel so i never played the second one. But honestly theres a lot more titles coming to the 3DS that im more excited for
  • Cyberninja - July 19, 2010 10:54 p.m.

    not going to happen i bet mostly the hardcore will pick up a launch day 3ds meaning this isnt going to work for ubi
  • EnragedTortoise1 - July 19, 2010 10:51 p.m.

    Well, Kotick wants a CoD pay-to-play, and that's never gonna happen... right?
  • 510BrotherPanda - July 19, 2010 10:50 p.m.

    My uncle is a Product Manager for Ubi, and he lives down the street from me! But seriously, are they trying to "one-up" Nintendo again like they did with the stupid Vitality Sensors? This is ridiculous.
  • Strangleme - July 19, 2010 10:48 p.m.

    Shit. I would love to see Assassin's Creed on 3DS!! I can't fuckin' wait for this to come out!!!!

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