Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • About Us
    • How to pitch to us
    • How we score
    • Total Film
    • Newsarama
    • Retro Gamer
Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • About Us
    • How to pitch to us
    • How we score
    • Total Film
    • Newsarama
    • Retro Gamer
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Trending
  • Pokemon Legends Z-A
  • Golden Joystick Awards 2025
  • New Games for 2025
Don't miss these
SteelSeries Arctis Nova Pro Wireless in white being held in front of a PS5
Headsets & Headphones The best PS5 headset in 2025
BenQ Mobiuz EX321UX monitor on desk with Overwatch 2 gameplay on screen.
TVs & Monitors The best monitor for PS5 2025: high spec screens for the OG and Pro
PS5 bundles on a blue background
PS5 The best PS5 bundles and deals in October 2025
PlayStation Portal with cloud streaming library on screen
Handhelds The PlayStation Portal is finally on sale, and at $130 it makes far more sense than expensive PC handhelds
DualSense Edge review image showing the controller next to the original DualSense in Nova Pink
Gaming Controllers The best PS5 controller 2025: Find your Edge
Images of Sony games and accessories on a blue GamesRadar+ background.
PS5 The best early Black Friday PS5 deals in 2025: all the biggest Sony savings so far
Close up of Xbox Ally X handheld with game bar menu on screen.
Handhelds "It really was Asus, because this is their hardware" - I feel like Microsoft is pinning the ROG Xbox Ally X's $1,000 price tag on its creator
Key art for Gears of War.
Games Former PlayStation boss is convinced more console generations will come, but doesn't know if Microsoft will be part of them: "Watching what Xbox has been doing recently, I do get Dreamcast flashbacks"
Xbox "Your console is dead": Former Microsoft exec and Blizzard boss tells Xbox fans the console market isn't a "successful business" – unless "you do it right"
Crash Bandicoot
PlayStation PlayStation immediately outperformed Nintendo and Sega in Europe at launch because neither had a "consistent marketing strategy," and Sony "didn't say no to things"
Xbox
Hardware Next-gen Xbox console will focus on "connecting all your devices in one place," Phil Spencer teases, with the handheld ROG Xbox Ally a sign of things to come
Demon Slayer Infinity Castle
Anime Movies Despite Demon Slayer: Infinity Castle making millions, Sony says its anime business is only just getting started: "It’s in a phase roughly equivalent to the period between the launch of the PS1 and PS2"
Marathon
FPS Games Amid Marathon's ongoing struggles and Concord's closure after just 2 weeks, Sony admits the whole PlayStation live service strategy thing isn't "entirely going smoothly"
Xbox
Xbox Microsoft CEO says Xbox is "going to be everywhere, on every platform" and adds another hint that the next Xbox will be a PC hybrid: "We built the console because we wanted to build a better PC"
PlayStation Ex PlayStation exec says Sony can't keep "increasing the graphics power" with new consoles after tech plateau, but PS5 has already "made almost every game a better game"
  1. Games
  2. Events & Conferences

Sony was smiles all around during Microsofts E3 presser

Features
By Ryan Taljonick published 12 June 2013

A Sony exec provides some insight into the PS4’s past and future

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Head to head

Head to head

An immense cheer erupted during Sonys E3 2013 press conference once it was announced that the PS4 would be $100 cheaper than Microsofts offeringand that it will impose no used game restrictions, nor does it require a constant internet connection. We had the chance to sit down with Scott Rohde, the PlayStation software product development head for Sony Worldwide, to talk about Sonys reaction to Microsofts announcements, as well as its plans for PlayStations future. Heres what he had to say.

Page 1 of 10
Page 1 of 10
GR: How are you feeling following Mondays conferences?

GR: How are you feeling following Mondays conferences?

Smiles all around, punctuated by the end of that conference with a $399 price announceit was so fun because youre sitting there, watching the whole show unfold, and you know all thats coming. Youre just waiting and waiting and then Jack [Tretton] came out, punch after punch, and at the very end, guess what? $399. Every single time I talk about this, I literally get goosebumps because it was that exciting.

Page 2 of 10
Page 2 of 10
GR: Did you have any guesses as to what Microsofts pricing plans were for the Xbox One prior to their announcement?

GR: Did you have any guesses as to what Microsofts pricing plans were for the Xbox One prior to their announcement?

We anticipated that Microsoft might be higher, but we werent sure. So when they announced, all day [Monday] was super exciting and super tense as we were getting the last details together, but to see it all come together was fantastic, so were super excited and happy for PlayStation fans.

Page 3 of 10
Page 3 of 10
GR: A lot of people were a bit surprised that the PS4 is $100 cheaper than the Xbox One, what was your reaction to that disparity in price?

GR: A lot of people were a bit surprised that the PS4 is $100 cheaper than the Xbox One, what was your reaction to that disparity in price?

Thats something we set out a long time ago to achieve: the most powerful console at an affordable price. Kudos to the guys in Japan, all the engineers, and guys like Mark Cerny that really worked hard to make that happen.

Page 4 of 10
Page 4 of 10
GR: Walk us through what was going through your mind during Microsofts press conference on Monday

GR: Walk us through what was going through your mind during Microsofts press conference on Monday

They didnt talk much about features, they just talked about gamesI think they listened as well, and said okay, people want to hear about games, so they showed them. We just kind of smiled and said okay, they look good, but we have a lot of a great games, and were pretty sure we have really good policies and a price thats going to trump everything. So we watched, we thought it was exciting, I thought it was a good conference, but we knew what we had in store so it was exciting to us.

Page 5 of 10
Page 5 of 10
GR: MS has adopted some rather controversial policies for the Xbox Onewere these things, such as a required Internet connection or used game restrictions, considered for the PS4?

GR: MS has adopted some rather controversial policies for the Xbox Onewere these things, such as a required Internet connection or used game restrictions, considered for the PS4?

I think the key difference here is required. Were any of these things discussed, as in would these be good options for people? Of course they were discussed. But we never really reached a point where we said oh, this is required. The word required is a tough word for anyone to swallow. I think a lot of what PlayStation stands for is that flexibility, and that freedom, and that ability to take what gamers want, what retailers need, what publishers need, and put that all together into the fairest package possible. Thats what we did.

Page 6 of 10
Page 6 of 10
GR: Was the PS4s price point or policies created in reaction to the response garnered by Microsofts announcements?

GR: Was the PS4s price point or policies created in reaction to the response garnered by Microsofts announcements?

I can honestly say it wasnt reactionary. It was something we had been planning for a long time. The opportunity to announce it the way we did came based on all the crazy feedback that hit all of us personally with very emotional outpourings of please, PlayStation, save gaming. So why not? The time between Microsofts first press conference [on May 21, 2013] was hard for me because so many people were saying, What are your policies? What are you going to do? Please dont do this. We knew we had the right set of policies but we wanted to announce it in a fun way. It was hard to wait, quite frankly. It was worth every minutebiggest cheer Ive ever heard at a press conference was when those policies were announced. It was amazing--slightly sad that that is what everyone got so excited about, but it just shows how everyone has such an emotional attachment to the way they believe gaming should be. We heard it loud and clear.

Page 7 of 10
Page 7 of 10
GR: What has been the response from developers on the PS4s design?

GR: What has been the response from developers on the PS4s design?

Its been very positive across the board. We talked about that in February, I mean those guys were involved years ago. Its hard for the general public to grasp how, you know, PS3 comes out and pretty soon right after you start thinking about the PS4. Its been a long road. Again, it wasnt just lip service, a lot of those developers were absolutely involved, both first and third party. Because they were so heavily involved, theyre liking it. The PC-based architecture makes it a lot easier for people. The PS3 is very powerful, but it takes a bit of work to get that power out of it. Its a lot easier to make that transition to the PS4.

Page 8 of 10
Page 8 of 10
GR: What were some common requests from developers while the PS4s features were being discussed?

GR: What were some common requests from developers while the PS4s features were being discussed?

Every developer on the planet is always going to want more RAM. I mean, thats just the easiest, lowest common denominator. I think we made them extra happy when we put the fast RAM [GDDR5] in there. That is something theyre excited about. Its a pretty significant advantage we have over Xbox One.

Page 9 of 10
Page 9 of 10
GR: What are you looking to the most about the future of games?

GR: What are you looking to the most about the future of games?

Just thinking about how it will be much easier to dedicate lots of processing power to just physics, and the volume of enemies on the screen. There are going to be experiences that you havent had before. Or the pure size of a worldyou saw that Bungie demo, the world just looks so immense. Thats what Im excited about, is to see where we can go. And the reason Im excited about it is because no one knows. No one knows where this is going to take us.

Page 10 of 10
Page 10 of 10
Ryan Taljonick
Ryan Taljonick
Social Links Navigation

Ryan was once the Executive Editor of GamesRadar, before moving into the world of games development. He worked as a Brand Manager at EA, and then at Bethesda Softworks, before moving to 2K. He briefly went back to EA and is now the Director of Global Marketing Strategy at 2K. 

Read more
Key art for Gears of War.
Former PlayStation boss is convinced more console generations will come, but doesn't know if Microsoft will be part of them: "Watching what Xbox has been doing recently, I do get Dreamcast flashbacks"
 
 
"Your console is dead": Former Microsoft exec and Blizzard boss tells Xbox fans the console market isn't a "successful business" – unless "you do it right"
 
 
Crash Bandicoot
PlayStation immediately outperformed Nintendo and Sega in Europe at launch because neither had a "consistent marketing strategy," and Sony "didn't say no to things"
 
 
Xbox
Next-gen Xbox console will focus on "connecting all your devices in one place," Phil Spencer teases, with the handheld ROG Xbox Ally a sign of things to come
 
 
Demon Slayer Infinity Castle
Despite Demon Slayer: Infinity Castle making millions, Sony says its anime business is only just getting started: "It’s in a phase roughly equivalent to the period between the launch of the PS1 and PS2"
 
 
Marathon
Amid Marathon's ongoing struggles and Concord's closure after just 2 weeks, Sony admits the whole PlayStation live service strategy thing isn't "entirely going smoothly"
 
 
Latest in Events & Conferences
Golden Joystick Awards
Clair Obscur: Expedition 33 leads the Golden Joystick Award 2025 charge for most nominations, nudging out Death Stranding 2, Ghost of Yotei, and Kingdom Come: Deliverance 2
 
 
Saros screenshot featuring the main character and am imposing monster in the background with a swirling void in its chest and multiple arms with balls of fire
Everything announced at the PlayStation State of Play September 2025
 
 
Future Games Show Gamescom 2025
How to watch The Future Games Show at gamescom 2025 – and what to expect
 
 
Gamescom logo in white with a black background
Gamescom 2025 schedule: all of the showcases and biggest reveals
 
 
Future Games Show at Gamescom hosts David Hayter and Maggie Robertson
Metal Gear Solid and Resident Evil Village stars set to host Future Games Show at Gamescom 2025
 
 
Elden Ring Nightreign fan art of Revenant
Elden Ring Nightreign players posted so hard that even the game's publisher has succumbed to Revenant
 
 
Latest in Features
A screenshot of a Slurpuff eating sweets at a cafe in Pokemon Legends: Z-A.
Pokemon Legends: Z-A's mindless platforming is driving me up a wall because it won't let me jump over them
 
 
A picture of Battlefield 6 showing a soldier moving through smoke and explosions with their gun raised
After hitting level 30 in Battlefield 6, I'm just going to say it: the slow progression is fine, actually
 
 
Crashout Crew artwork of blue worker in blue forklift crying
After a few months of work led to 11 million copies sold on Steam, Peak devs embrace what many companies refuse to learn: "We're not going to continually have a graph go up"
 
 
The Witcher season 4 ending
The Witcher season 5 release date speculation, story, and everything we know about the final season so far
 
 
Liam Hemsworth as Geralt in The Witcher season 4
The Witcher season 4 ending explained: who dies, what happened to Ciri, and how does it set up the final season?
 
 
The Outer Worlds 2 screenshot showing the town of Farfield on Paradise Island, with GamesRadar+ On The Radar branding on the side
The Outer Worlds 2's first area is all about nailing Obsidian's "hardcore RPG feel" – which you can trace back to New Vegas, Vampire The Masquerade: Bloodlines, and the first Fallout
 
 
  1. Spooktacular box art featuring a movie theater suffused with eerie green light
    1
    This is the perfect family board game for Halloween
  2. 2
    It’s hard to imagine there are many gamers who won’t enjoy this quick but tactical board game for 2 players
  3. 3
    The Outer Worlds 2 review: "The Fallout New Vegas creators have crafted a masterful space age RPG that's willing to play game master to my silliest decisions"
  4. 4
    Once Upon a Katamari review: "Time traveling cowboy adventures, ninja thievery, pirate battles, and more make this the most inventive evolution of the series yet"
  5. 5
    Jurassic World Evolution 3 review: "Far from a fossil, this park builder is one you'll keep coming back to, despite its flaws"
  1. Chainsaw Man
    1
    Chainsaw Man – The Movie: Reze Arc review "Storytelling just as compelling as the chainsaws, devils, and visually excessive fight scenes"
  2. 2
    Tron: Ares review: "Misses out by swapping the Grid for the real world"
  3. 3
    One Battle After Another review: "One of the best studio movies in years and an instant classic"
  4. 4
    The Conjuring: Last Rites review: "Not bold or memorable enough for the Warrens' final chapter"
  5. 5
    Demon Slayer: Infinity Castle review: "Roars past Mugen Train as Demon Slayer's best adventure yet"
  1. Liam Hemsworth as Geralt in The Witcher season 4
    1
    The Witcher season 4 review: "The Henry Cavill-less Witcher season 4 is the best season yet"
  2. 2
    IT: Welcome to Derry review: "A supremely confident step back into the history of Stephen King's cursed town and killer clown"
  3. 3
    Splinter Cell: Deathwatch review: "A pale imitation of the long-dormant stealth franchise"
  4. 4
    Marvel Zombies review: "A fun expansion of the What If episode with delightful MCU Easter eggs and truly gross R-rated kills"
  5. 5
    Gen V season 2 review: "As strong as the first season, if not stronger"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...