Skip to main content
Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Best gaming gadgets
  • New Games 2026
  • Arc Raiders
  • Summer Game Fest 2026 schedule
  • Submit your clips. Win prizes
Don't miss these
Hero artwork in Gothic 1 Remake cropped for a header image, showing four characters wielding a range of weaponry including axes, swords, bows, and magic
RPGs I recruited Gothic 1 Remake's most notorious NPC and a pair of molerats for 4 hours of RPG chaos
Mixtape screenshot featuring the three main characters pushing a shopping cart while being chased
Adventure Games Mixtape review: "A nostalgic, vibes-based experience set to a shockingly solid soundtrack"
Saros Review
Roguelike Games Saros review: "A lean fusion of roguelike sci-fi action and eldritch horror that successfully remixes Returnal"
Directive 8020 close-up screenshot of Anders in a space suit stepping out into Tau Ceti f
Horror Games Directive 8020 review: "Held back by the inconsistent implementation of series-first stealth"
Kill Team: Terror on Devlan Red Terror model against a dark background
Tabletop Gaming If you think you're good at Warhammer, Kill Team Terror on Devlan will truly test your mettle
Stranger Things: Tales From '85
Sci-Fi Shows Stranger Things: Tales From '85 review: "Makes you nostalgic for the early days of Stranger Things"
The One Ring Starter Set, Alien RPG Starter Set, and the D&D Player's Handbook behind a GR+ logo on a wooden table
Tabletop Gaming I've been running games like D&D for years, and these are the best tabletop RPGs I'd recommend
Truck-kun art
Action Games Behold, the perfect game for isekai anime and manga fans, and The Simpsons: Hit & Run believers
A group of blue fairies block the view of a billboard that says Titanium Court, each with expressive faces including the lead who peers over sunglasses
Roguelike Games Titanium Court review: "Balatro meets Blue Prince in this roguelike match-three RTS that's been massaging my brain"
Ryan Gosling as Ryland Grace in Project Hail Mary
Sci-Fi Movies Project Hail Mary review: "Large scale sci-fi with tons of heart"
Matthew Rhys as Tom Loftis in Widow's Bay.
Horror Shows Apple TV's new horror comedy is so charming and evocative, it's the sort of show you want to live inside
Noah holds the rim of his diving suit and screams, bubbles spewing forth, as a tentacled monster stares at him from behind in key art for Cthulhu: The Cosmic Abyss, cropped for use as a header image
Adventure Games Cthulhu: The Cosmic Abyss review: "This Lovecraftian horror challenges my detective skills in the best ways"
Eyla talks to the player in a colorful, collapsed structure in Tides of Tomorrow
Adventure Games Tides of Tomorrow review: "Your choices in this microplastics apocalypse are shaped by other players"
If Wishes Could Kill
Horror Shows Hideo Kojima reviews your next Netflix binge watch – and it's a horror show with a killer premise
Nemesis: Retaliation box against a brick wall
Board Games This might be one of the best horror board games ever made, and I can't get enough of it
  1. Entertainment

BLOG Ideas Inc REVIEW

BOOK REVIEW A horror comedy of ideas… 10 ideas. On Post-It notes

Reviews
By Alasdair Stuart published 13 March 2013

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Why you can trust GamesRadar+ Our experts review games, movies and tech over countless hours, so you can choose the best for you. Find out more about our reviews policy.

Caleb and Lenny have broken down on these roads. And the only thing that they hate more than that, the stifling heat, and the fact they have no food, is each other.

J Daniel Sawyer’s novella opens in the sort of situation we’ve all been in from time to time. The car breaks down, you run out of fuel, the train is early for once stranding you in a station slightly smaller than your wardrobe in sub-zero temperatures for an hour until the next train comes. That kind of thing. Travel is easy and fun a lot of the time as long as you’re actually travelling and when that stops happening? That’s when things start getting interesting. That’s when you realise those odd, not quite anywhere roads that I love so much go to all sorts of places that you may not want to be. Your universe shrinks from the glorious, mobile red line of your journey, Indiana Jones-ing your way across the world, to a fading car battery, a single street light, the hum of a bug zapper. It’s always annoying, occasionally hilarious and frequently very scary. As is Sawyer’s novella.

Opening with this single event, Sawyer spirals the plot out as Caleb and Lenny decide to seek help and find… Ideas Inc. A warehouse, in the middle of nowhere, where Caleb is met by the owner, Mr Blassingame. He explains, carefully and politely, that whilst he can’t help as such, he can sell Caleb a pack of ten ideas written on Post-It notes (idea only good until the Post-It is peeled away).

Latest Videos From
You may like
  • Sam Rockwell as The Man From the Future in Good Luck, Have Fun, Don't Die Good Luck, Have Fun, Don't Die got me in the mood for more time-travelling fun and these 6 sci-fi comedies fit the bill
  • Samara Weaving and Jason Segel in Over Your Dead Body Over Your Dead Body is an ultra-violent, surprisingly heartwarming gorefest
  • Matthew Rhys as Tom Loftis in Widow's Bay. Apple TV's new horror comedy is so charming and evocative, it's the sort of show you want to live inside

For 17 bucks.

And they may not work.

Caleb buys them.

If nothing else because they’ll make Lenny even more unhappy.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

What follows is a frantic cascade of disaster which plays like a pub crawl, crossed with a spell in purgatory, gone horribly, horribly wrong. Told in admirably laconic first person by Caleb, we follow the world’s most reluctant double act as they find some food (sort of), discover the awful truth about what lies in upstate New York, weaponise pigeons and come face to face with something that would have made Mulder turn to Scully and go, “See? HA! TOLD YOU!” just before they were both eaten.

The pace never lets up, the boys never once catch a break until the very end and the whole thing is written with maniacal glee, energy and wit, as well as a very real sense of danger. Whilst nothing here would overly concern Winchester and Winchester, Caleb and Lenny are two normal, and slightly rubbish, guys with absolutely no resources. The situations they get into are fantastical in nature certainly but Sawyer never shies away from the physical impact of what they’re doing, or the danger they’re in. By the end of the book, they both look like 8,000 miles of bad road, which is appropriate, let’s face it.

Sawyer excels at this sort of horror comedy, even managing what very few other authors do; marrying plot, punchline and character to create a surprisingly sweet whole. This is, at its core, a story about Caleb and Lenny learning how to get on again and Sawyer has a keen, very observant eye when it comes to male character. These two men love one another, in that fraternal, uncomfortable-with-affection, punch-in-the-shoulder way we all recognise, and their willingness to risk everything for the other (even whilst telling them how much they suck) is very sweet. Likewise, the arguments are truly epic, and Sawyer clearly enjoys letting the two of them bicker.

You may like
  • Sam Rockwell as The Man From the Future in Good Luck, Have Fun, Don't Die Good Luck, Have Fun, Don't Die got me in the mood for more time-travelling fun and these 6 sci-fi comedies fit the bill
  • Samara Weaving and Jason Segel in Over Your Dead Body Over Your Dead Body is an ultra-violent, surprisingly heartwarming gorefest
  • Matthew Rhys as Tom Loftis in Widow's Bay. Apple TV's new horror comedy is so charming and evocative, it's the sort of show you want to live inside

On top of all this, he even finds time to comment on, and affectionately satirise, how we need and use stories to lead us to emotionally truths which, whilst blindingly obvious, we can’t really accept without a story showing us the way. Finally, the payoff – and the afterword explaining the inspiration for the story – show you yet another way of looking at it.

Oh and there are Nazis. Of course.

Ideas Inc is a grumpy, cheerfully profane, violent and glorious story of what happens when you get trapped on the road between places. It’s a story about stories, about male friendship, about the absurdity of life and about how one throwaway joke can inspire so much. It’s great fun and I highly recommend it. Just remember, don’t tear the idea off the pad until you’ve used it…

Alasdair Stuart

Ideas Inc costs £2.54 on Kindle and is available now

Alasdair Stuart
Read more
Sam Rockwell as The Man From the Future in Good Luck, Have Fun, Don't Die
Sci-Fi Movies Good Luck, Have Fun, Don't Die got me in the mood for more time-travelling fun and these 6 sci-fi comedies fit the bill
 
 
Samara Weaving and Jason Segel in Over Your Dead Body
Action Movies Over Your Dead Body is an ultra-violent, surprisingly heartwarming gorefest
 
 
Matthew Rhys as Tom Loftis in Widow's Bay.
Horror Shows Apple TV's new horror comedy is so charming and evocative, it's the sort of show you want to live inside
 
 
Noah holds the rim of his diving suit and screams, bubbles spewing forth, as a tentacled monster stares at him from behind in key art for Cthulhu: The Cosmic Abyss, cropped for use as a header image
Adventure Games Cthulhu: The Cosmic Abyss review: "This Lovecraftian horror challenges my detective skills in the best ways"
 
 
Clue: Murder by Death screenshot
Adventure Games This detective mystery game with a survival horror twist transfixed me for 7 hours, and the killer is still at large
 
 
Truck-kun art
Action Games Behold, the perfect game for isekai anime and manga fans, and The Simpsons: Hit & Run believers
 
 
Latest in Entertainment
Henry Cavill
Live Action Movies Amazon's upcoming live-action Voltron movie starring Henry Cavill will not get a theatrical run
 
 
Fantastic Four (2015)
Marvel Movies 2015's Fantastic Four writer says he "wasn't privy to whatever drama happened on set"
 
 
Pragmata Diana hacking in the Shelter with her arm outstretched
Animated Shows After Castlevania and Devil May Cry, Adi Shankar's friends have told him to adapt Pragmata next
 
 
Mark Grayson (Steven Yeun) and Omni-Man/Nolan (J.K. Simmons) posing on the poster for Invincible season 4
Superhero Shows Invincible is planning more "side quests" even after season 4's controversial episode scored a record-low rating
 
 
Steve Toussaint as Corlys Velaryon in House of the Dragon season 3
Fantasy Shows House of the Dragon star says season 3's opening battle will be "huge"
 
 
Ludi Lin as Liu Kang in Mortal Kombat II
Action Movies Mortal Kombat 2 writer says one of the big "mistakes" from the first movie was not involving the game developers
 
 
Latest in Reviews
Dante firing his gun Ebony in Devil May Cry's Netflix series
Animated Shows Devil May Cry season 2 review: "This is a new and improved version of what's come before"
 
 
Directive 8020 close-up screenshot of Anders in a space suit stepping out into Tau Ceti f
Horror Games Directive 8020 review: "Held back by the inconsistent implementation of series-first stealth"
 
 
Kill Team: Terror on Devlan Red Terror model against a dark background
Tabletop Gaming If you think you're good at Warhammer, Kill Team Terror on Devlan will truly test your mettle
 
 
A close up of the thumbsticks on the Flydigi Vader 5S
Gaming Controllers Flydigi Vader 5S review
 
 
Mixtape screenshot featuring the three main characters pushing a shopping cart while being chased
Adventure Games Mixtape review: "A nostalgic, vibes-based experience set to a shockingly solid soundtrack"
 
 
Photo showing the size of the FireCuda X Vault 8TB external hard drive.
SSDs and Hard Drives The Seagate FireCuda X Vault hard drive is a welcome sight in a post-inflated SSD world, but only for content-creating gamers
 
 
LATEST ARTICLES
  1. Steve Toussaint as Corlys Velaryon in House of the Dragon season 3
    1
    House of the Dragon star says season 3's opening battle will be "huge"
  2. 2
    Catch and Cook codes (May 2026) for free Enchant Spins
  3. 3
    2015's Fantastic Four writer says he "wasn't privy to whatever drama happened on set" and he didn't know his "entire script had been thrown out" until he saw the film
  4. 4
    Sega downsizes free-to-play division after "weak performance" from Sonic Rumble Party, moving over 100 devs onto "full game" releases in "mainstay IPs"
  5. 5
    Indiana Jones and the Great Circle on Switch 2 is further proof that Nintendo's latest can tackle the biggest third-party hits

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...