Skip to main content
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Join our monthly RPG Club
  • Golden Joystick Awards 2026
  • Deal of the Day
  • Countdown to GTA 6
  • G+RLS Podcast
  • Submit your clips. Win prizes
  • RPG Hub
  1. Entertainment

BLOG Ideas Inc REVIEW

BOOK REVIEW A horror comedy of ideas… 10 ideas. On Post-It notes

Reviews
By Alasdair Stuart
Published 13 March 2013

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Why you can trust GamesRadar+ Our experts review games, movies and tech over countless hours, so you can choose the best for you. Find out more about our reviews policy.

Caleb and Lenny have broken down on these roads. And the only thing that they hate more than that, the stifling heat, and the fact they have no food, is each other.

J Daniel Sawyer’s novella opens in the sort of situation we’ve all been in from time to time. The car breaks down, you run out of fuel, the train is early for once stranding you in a station slightly smaller than your wardrobe in sub-zero temperatures for an hour until the next train comes. That kind of thing. Travel is easy and fun a lot of the time as long as you’re actually travelling and when that stops happening? That’s when things start getting interesting. That’s when you realise those odd, not quite anywhere roads that I love so much go to all sorts of places that you may not want to be. Your universe shrinks from the glorious, mobile red line of your journey, Indiana Jones-ing your way across the world, to a fading car battery, a single street light, the hum of a bug zapper. It’s always annoying, occasionally hilarious and frequently very scary. As is Sawyer’s novella.

Opening with this single event, Sawyer spirals the plot out as Caleb and Lenny decide to seek help and find… Ideas Inc. A warehouse, in the middle of nowhere, where Caleb is met by the owner, Mr Blassingame. He explains, carefully and politely, that whilst he can’t help as such, he can sell Caleb a pack of ten ideas written on Post-It notes (idea only good until the Post-It is peeled away).

Latest Videos FromGamesRadar+
Watch full video here:

For 17 bucks.

And they may not work.

You may like
  • A woman with a backpack looks at a statue covered with a plastic sheet in artwork from Project_Lamordia Modern-day D&D horror adventure feels like Resident Evil mixed with Control, and it's perfect for Halloween
  • Silent Hill Townfall review Silent Hill Townfall review: "Unrelentingly dark and disturbing horror"
  • Key art for Silver Pines showing Walker looking upward with the town behind him, one of the lenses in his glasses imposed with 'V' on the jacket of a montaged image of musician Eddie Velvet Silver Pines review: "This Metroidvania take on Silent Hill and Resident Evil is a mystery that's hard to put down"

Caleb buys them.

If nothing else because they’ll make Lenny even more unhappy.

Your movies and TV digest from the team at GamesRadar+

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we’ve got you covered.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

What follows is a frantic cascade of disaster which plays like a pub crawl, crossed with a spell in purgatory, gone horribly, horribly wrong. Told in admirably laconic first person by Caleb, we follow the world’s most reluctant double act as they find some food (sort of), discover the awful truth about what lies in upstate New York, weaponise pigeons and come face to face with something that would have made Mulder turn to Scully and go, “See? HA! TOLD YOU!” just before they were both eaten.

The pace never lets up, the boys never once catch a break until the very end and the whole thing is written with maniacal glee, energy and wit, as well as a very real sense of danger. Whilst nothing here would overly concern Winchester and Winchester, Caleb and Lenny are two normal, and slightly rubbish, guys with absolutely no resources. The situations they get into are fantastical in nature certainly but Sawyer never shies away from the physical impact of what they’re doing, or the danger they’re in. By the end of the book, they both look like 8,000 miles of bad road, which is appropriate, let’s face it.

Sawyer excels at this sort of horror comedy, even managing what very few other authors do; marrying plot, punchline and character to create a surprisingly sweet whole. This is, at its core, a story about Caleb and Lenny learning how to get on again and Sawyer has a keen, very observant eye when it comes to male character. These two men love one another, in that fraternal, uncomfortable-with-affection, punch-in-the-shoulder way we all recognise, and their willingness to risk everything for the other (even whilst telling them how much they suck) is very sweet. Likewise, the arguments are truly epic, and Sawyer clearly enjoys letting the two of them bicker.

You may like
  • A woman with a backpack looks at a statue covered with a plastic sheet in artwork from Project_Lamordia Modern-day D&D horror adventure feels like Resident Evil mixed with Control, and it's perfect for Halloween
  • Silent Hill Townfall review Silent Hill Townfall review: "Unrelentingly dark and disturbing horror"
  • Key art for Silver Pines showing Walker looking upward with the town behind him, one of the lenses in his glasses imposed with 'V' on the jacket of a montaged image of musician Eddie Velvet Silver Pines review: "This Metroidvania take on Silent Hill and Resident Evil is a mystery that's hard to put down"

On top of all this, he even finds time to comment on, and affectionately satirise, how we need and use stories to lead us to emotionally truths which, whilst blindingly obvious, we can’t really accept without a story showing us the way. Finally, the payoff – and the afterword explaining the inspiration for the story – show you yet another way of looking at it.

Oh and there are Nazis. Of course.

Ideas Inc is a grumpy, cheerfully profane, violent and glorious story of what happens when you get trapped on the road between places. It’s a story about stories, about male friendship, about the absurdity of life and about how one throwaway joke can inspire so much. It’s great fun and I highly recommend it. Just remember, don’t tear the idea off the pad until you’ve used it…

Alasdair Stuart

Ideas Inc costs £2.54 on Kindle and is available now

Alasdair Stuart
Read more
A woman with a backpack looks at a statue covered with a plastic sheet in artwork from Project_Lamordia
Tabletop Gaming Modern-day D&D horror adventure feels like Resident Evil mixed with Control, and it's perfect for Halloween
 
 
Silent Hill Townfall review
Silent Hill Silent Hill Townfall review: "Unrelentingly dark and disturbing horror"
 
 
Key art for Silver Pines showing Walker looking upward with the town behind him, one of the lenses in his glasses imposed with 'V' on the jacket of a montaged image of musician Eddie Velvet
Survival Horror Games Silver Pines review: "This Metroidvania take on Silent Hill and Resident Evil is a mystery that's hard to put down"
 
 
A ship moving past a submerged statue and a spooky sea in Sunless Sea
RPGs Singing sirens, angry gods and cannibalized crews: Sunless Sea is The Odyssey as an RPG
 
 
A close-up of the Hell Priest, Pinhead, a cenobite from Clive Barker's Hellraiser: Revival, who has pins arranged in a grid on his face
Horror Games Clive Barker's Hellraiser: Revival review: "Pinhead's return is glorious – a true love letter to the original movies"
 
 
Dreadline Express screenshot from Steam
Adventure Games Dreadline Express is more Myst than Balatro, but this Metroidvania deckbuilder is just as creative
 
 
Latest in Entertainment
Marvel Movies X-Men 2 set the high bar for ensemble superhero movies, and it should be the template for Avengers: Doomsday
 
 
Linda Cardellini as Pamela Voorhees in Crystal Lake
Horror Shows Crystal Lake creator says he changed Jason Voorhees' origin because "nothing is consistent" in the "wonky" franchise
 
 
Tommy Shepherd in VisionQuest
Marvel TV Shows Marvel fans think Tom Holland has lost his MCU spoiler crown as Ruaridh Mollica hints at a potential VisionQuest spoiler
 
 
Chun-Li in the Street Fighter movie
Live Action Movies Street Fighter's bad reviews even has Uwe Boll taking shots: "Don't ever bash my movies again"
 
 
Cyberpunk: Edgerunners season 2
Anime Shows Cyberpunk: Edgerunners season 2 release schedule: what time are new episodes streaming on Netflix?
 
 
Joe Locke as Billy in Agatha All Along
Marvel TV Shows VisionQuest goes into WandaVision territory thanks to a wild theory that says Billy is in episode 2
 
 
Latest in Reviews
Street Fighter movie
Live Action Movies Street Fighter movie review: "This reboot is far from a perfect knockout"
 
 
4x4s in Over the Hill cross a river with canoes on the roof
Open World Games Over the Hill review: "The single most stressful game I’ve played in years and I think it hates me"
 
 
Linda Cardellini as Jason's mom in Crystal Lake
Horror Shows Crystal Lake review: "Meandering and mostly scare-free Friday the 13th prequel"
 
 
A many-headed boss peers at Rose in Castlevania: Belmont's Curse
Action RPGs Castlevania: Belmont's Curse review: "Gothic brilliance and compellingly cryptic clues mark a triumphant return"
 
 
Ultron and Vision in VisionQuest
Marvel TV Shows VisionQuest review: "Successfully closes the loop on the MCU's most unusual trilogy"
 
 
Slicing at a soldier as they fall in Valor Mortis
Action RPGs Valor Mortis review: "First-person Souslike parrying feels clutch, but I need more for this to truly stand out"
 
 
LATEST ARTICLES
  1. Exclusive: Crystal Lake creator Brad Caleb Kane wanted to "go back and play with" Jason Voorhees' origin as "nothing is consistent" in Friday the 13th canon
    1
    Crystal Lake creator says he changed Jason Voorhees' origin because "nothing is consistent" in the "wonky" franchise
  2. 2
    Heads up Fire Emblem fans, Nintendo UK has a set of Fortune's Weave acrylic magnets up for the taking
  3. 3
    Cyberpunk: Edgerunners season 2 is in "constant dialogue" with season 1, says creator
  4. 4
    Vampire Life codes (October 2026) and how to redeem them for XP Boosts and Money
  5. 5
    Cyberpunk 2 boss says the dystopian RPG has evolved beyond his original idea

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...