Skip to main content
Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
Join The Community
- Join our community
11
Premium Benefits
24/7
Access Available
21K+
Active Members
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • RPG Club
  • Countdown to GTA 6
  • Game of the Week
  • New Games 2026
  • G+RLS Podcast
  • Best gaming tech
  • Join our RPG Club
  • Submit your clips. Win prizes
  1. Entertainment

BLOG Ideas Inc REVIEW

BOOK REVIEW A horror comedy of ideas… 10 ideas. On Post-It notes

Reviews
By Alasdair Stuart
Published 13 March 2013

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Why you can trust GamesRadar+ Our experts review games, movies and tech over countless hours, so you can choose the best for you. Find out more about our reviews policy.

Caleb and Lenny have broken down on these roads. And the only thing that they hate more than that, the stifling heat, and the fact they have no food, is each other.

J Daniel Sawyer’s novella opens in the sort of situation we’ve all been in from time to time. The car breaks down, you run out of fuel, the train is early for once stranding you in a station slightly smaller than your wardrobe in sub-zero temperatures for an hour until the next train comes. That kind of thing. Travel is easy and fun a lot of the time as long as you’re actually travelling and when that stops happening? That’s when things start getting interesting. That’s when you realise those odd, not quite anywhere roads that I love so much go to all sorts of places that you may not want to be. Your universe shrinks from the glorious, mobile red line of your journey, Indiana Jones-ing your way across the world, to a fading car battery, a single street light, the hum of a bug zapper. It’s always annoying, occasionally hilarious and frequently very scary. As is Sawyer’s novella.

Opening with this single event, Sawyer spirals the plot out as Caleb and Lenny decide to seek help and find… Ideas Inc. A warehouse, in the middle of nowhere, where Caleb is met by the owner, Mr Blassingame. He explains, carefully and politely, that whilst he can’t help as such, he can sell Caleb a pack of ten ideas written on Post-It notes (idea only good until the Post-It is peeled away).

Latest Videos FromGamesRadar+
Watch full video here:

For 17 bucks.

And they may not work.

You may like
  • The One Ring Hobbit Tales and Lord of the Rings Roleplaying Shire Adventures on a wooden table If you need a break from your D&D campaign, this mischievous hobbit adventure is spot on
  • A ship moving past a submerged statue and a spooky sea in Sunless Sea Singing sirens, angry gods and cannibalized crews: Sunless Sea is The Odyssey as an RPG
  • Calvin holds up his handgun near jarred brains in The Sinking City 2 The Sinking City 2 review: "A Lovecraftian fusion of Resident Evil and Silent Hill that has its own gruesome pleasures"

Caleb buys them.

If nothing else because they’ll make Lenny even more unhappy.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

What follows is a frantic cascade of disaster which plays like a pub crawl, crossed with a spell in purgatory, gone horribly, horribly wrong. Told in admirably laconic first person by Caleb, we follow the world’s most reluctant double act as they find some food (sort of), discover the awful truth about what lies in upstate New York, weaponise pigeons and come face to face with something that would have made Mulder turn to Scully and go, “See? HA! TOLD YOU!” just before they were both eaten.

The pace never lets up, the boys never once catch a break until the very end and the whole thing is written with maniacal glee, energy and wit, as well as a very real sense of danger. Whilst nothing here would overly concern Winchester and Winchester, Caleb and Lenny are two normal, and slightly rubbish, guys with absolutely no resources. The situations they get into are fantastical in nature certainly but Sawyer never shies away from the physical impact of what they’re doing, or the danger they’re in. By the end of the book, they both look like 8,000 miles of bad road, which is appropriate, let’s face it.

Sawyer excels at this sort of horror comedy, even managing what very few other authors do; marrying plot, punchline and character to create a surprisingly sweet whole. This is, at its core, a story about Caleb and Lenny learning how to get on again and Sawyer has a keen, very observant eye when it comes to male character. These two men love one another, in that fraternal, uncomfortable-with-affection, punch-in-the-shoulder way we all recognise, and their willingness to risk everything for the other (even whilst telling them how much they suck) is very sweet. Likewise, the arguments are truly epic, and Sawyer clearly enjoys letting the two of them bicker.

You may like
  • The One Ring Hobbit Tales and Lord of the Rings Roleplaying Shire Adventures on a wooden table If you need a break from your D&D campaign, this mischievous hobbit adventure is spot on
  • A ship moving past a submerged statue and a spooky sea in Sunless Sea Singing sirens, angry gods and cannibalized crews: Sunless Sea is The Odyssey as an RPG
  • Calvin holds up his handgun near jarred brains in The Sinking City 2 The Sinking City 2 review: "A Lovecraftian fusion of Resident Evil and Silent Hill that has its own gruesome pleasures"

On top of all this, he even finds time to comment on, and affectionately satirise, how we need and use stories to lead us to emotionally truths which, whilst blindingly obvious, we can’t really accept without a story showing us the way. Finally, the payoff – and the afterword explaining the inspiration for the story – show you yet another way of looking at it.

Oh and there are Nazis. Of course.

Ideas Inc is a grumpy, cheerfully profane, violent and glorious story of what happens when you get trapped on the road between places. It’s a story about stories, about male friendship, about the absurdity of life and about how one throwaway joke can inspire so much. It’s great fun and I highly recommend it. Just remember, don’t tear the idea off the pad until you’ve used it…

Alasdair Stuart

Ideas Inc costs £2.54 on Kindle and is available now

Alasdair Stuart
Read more
The One Ring Hobbit Tales and Lord of the Rings Roleplaying Shire Adventures on a wooden table
Tabletop Gaming If you need a break from your D&D campaign, this mischievous hobbit adventure is spot on
 
 
A ship moving past a submerged statue and a spooky sea in Sunless Sea
RPGs Singing sirens, angry gods and cannibalized crews: Sunless Sea is The Odyssey as an RPG
 
 
Calvin holds up his handgun near jarred brains in The Sinking City 2
Survival Horror Games The Sinking City 2 review: "A Lovecraftian fusion of Resident Evil and Silent Hill that has its own gruesome pleasures"
 
 
Baldur's Gate 3
Baldur's Gate "They let me!": Baldur's Gate 3 writer couldn't believe the nonsense Larian allowed in flavor text
 
 
Traitors Aboard box and cards laid out on a wooden table
Tabletop Gaming If you're going on vacation with friends, you need this travel-size pirate card game that's like high seas Traitors
 
 
Luciane Buchanan as Thya in Evil Dead Burn
Horror Movies Evil Dead Burn review: "A relentless endurance test of blood-and-bile soaked nightmare fuel"
 
 
Latest in Entertainment
Liam McIntyre as Ax Battler, Matthew Rhys as Gilius Thunderhead, and Lisa Gilroy as Tyris Flare
Animated Shows First Golden Axe trailer is a bloody romp through medieval times that pays homage to the game
 
 
Jason Statham as Cole Reed in Mutiny
Action Movies Amazon somehow leaked Jason Statham's new movie early on Prime Video
 
 
Kelly Macdonald, Aaron Pierre, and Kyle Chandler in Lanterns
DC TV Shows Lanterns viewer has a theory that Hal Jordan is still alive, and it's all down to a brief shot in the trailer
 
 
Niu Lai
Animated Movies This bizarre $1000 Chinese film was so bad it was removed from theaters, but still made almost $5 million
 
 
Paul Bettany as Vision in VisionQuest
Marvel TV Shows Despite rumors it was dialing back TV, Marvel Studios reportedly has several shows in development
 
 
Ryan Gosling and Shawn Levy presenting Ghost Rider at San Diego Comic-Con
Marvel Movies Ryan Gosling's 6-minute Ghost Rider pitch convinced Deadpool and Wolverine director Shawn Levy
 
 
Latest in Reviews
A reviewer holding the Intel Core Ultra 7 270K Plus
Desktop PCs Intel Core Ultra 7 270K Plus review: "Bigger, badder performance without the price tag"
 
 
Hand holding Intec Time Breaker Lightgun for PS1/PS2 in front of monitor with Time Crisis 2 start screen displayed.
Retro Intec Time Breaker Lightgun for PS1/PS2 review
 
 
Crits & Tricks box with the logo in red, surrounded by dice symbols
Tabletop Gaming Crits & Tricks review: "Balances big swings with strategy designed to reward smart decisions"
 
 
Key art for Mortal Shell 2 showing a hooded figure with an axe on a bloody, textured background
Action RPGs Mortal Shell 2 review: "The best Soulslike I've played since Elden Ring, feeling like a metal album cover come to life"
 
 
Philips Evnia 32M2N8900 monitor on black desk with ambilights illuminating back wall and Overwatch artwork on screen.
TVs & Monitors Philips Evnia 32M2N8900 review
 
 
Lanterns
DC TV Shows Lanterns review: "A shining beacon of light when the DCU is at its shakiest"
 
 
LATEST ARTICLES
  1. Mass Effect 5
    1
    Former EA manager will "believe" the next Mass Effect is happening "when I see it" after $55 billion acquisition: "They can pull the plug very, very easily"
  2. 2
    Hidetaka Miyazaki says The Duskbloods is full of ideas FromSoftware couldn't fit into Dark Souls or Demon's Souls: "That was always at the forefront of my mind"
  3. 3
    GTA 6's leaks prove AI disinformation is more rampant than you think
  4. 4
    Kingdom Hearts 4 features Pixar's Coco because Tetsuya Nomura thought it "would be the best world" for Sora's story
  5. 5
    Valve chief Gabe Newell makes a rare public appearance as "New Chad Gabe" and rings in Dota 2's biggest tournament

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...