Super Mario 3D Land launch party takes over New York City

In case you somehow missed it, Super Mario 3D Land launched this weekend, giving the 3DS it's first killer original title. We enjoyed it enough to give it a well-deserved 9/10. As part of its launch this weekend, Nintendo had a pretty cool promotion in the heart of New York City, Times Square. There they set up a 3D recreation of the world Mario explores and gave people a slightly early peek at the game. Take a look:

Looks like it was pretty fun and we'd kill for one of those jackets the people demoing the game were wearing. And obviously Nintendo went to a lot of work to build this world, as you can see in this time-lapsed video:

Nintendo also supplied us with some cute pics from the event. Look closely and you may spot 80s musician Bon Jovi in there. (Hint: he's one of the few not doing Mario cosplay.)

Super Mario 3D Land is out now in the US, and will hit UK stores November 18. And just in case you needed any more proof that the game has launched, here's the launch trailer: