Assassin's Creed 3 director says Ubisoft put "a lot of pressure" on devs to "add play time" and "bulk" out games with RPG elements "to delay resale as GameStop was the only one making any money on that transaction"

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"The cheapest and most effective way to bulk it out was to add RPG elements"

We may never fully understand why Ubisoft decided to turn Assassin's Creed into an open-world RPG series starting with Origins, but we can try to understand it from the perspective of the developers who were with the studio at the time.

I had the chance to sit down with Alex Hutchinson, a Ubisoft veteran who directed Assassin's Creed 3 and Far Cry 4, and he shared his unfiltered insights as someone who left the studio in 2017 months before the release of Origins.

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Jordan Gerblick
Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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