Forget Star Wars and Marvel, Disney is reportedly looking for fresh IPs that will lure a Gen Z male audience to the brand

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Disney is on the lookout for fresh content

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(Image credit: Disney)

It sounds as though Disney has boys on the brain, as the studio is reportedly on the lookout for fresh content that will specifically appeal to young men.

Walt Disney Studios is apparently desperate to draw in Gen Z men, so much so that leadership has tasked Hollywood creatives to pitch original movies that will bring young men (aged 13-28) back to the brand "in a meaningful way," as reported by Variety.

But, what was predicted to be a major win for Disney’s Marvel arm, The Fantastic Four: First Steps, has so far drawn in just over $470 million worldwide. This is a far cry from Marvel’s heyday with the Avengers series, despite Fantastic Four’s respectable 86% score on Rotten Tomatoes. So, what will the studio do?

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Megan Garside
Megan Garside
Junior Social Media Editor, GamesRadar+

I'm the Junior Social Media Editor here at GamesRadar+, handling all of Total Film's social platforms. However, I also write, covering all things film and TV for the site's entertainment section. I joined GamesRadar+ in 2023 and have been here ever since. I previously worked in communications after graduating with an MA in journalism. In my spare time, you can find me binging horror movies or getting lost in a cosy little game on my Switch.

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