The Amazon Prime Day deals are into their final day now and will expire at midnight PT tonight if they don't sell out before. Yes, some deals have gone now, but we are still seeing some super hot offers that have us reaching still dropping stuff into our baskets.
TVs have impressed the most (plenty to choose from if you're upgrading for the PS5 or Xbox Series X soon), but there's also been plenty to shout about in the world of laptops (both gaming and regular), headsets, headphones, smart devices and more. You can get started with the top US offers below. If you'd like to investigate the UK deals, simply change the flag right at the top of this article.
We'll be updating this guide right up until the buzzer throughout the remaining Prime Day sales to make sure you get the latest info rather than having to browse the tens of thousands of new deals yourself. We expect some of these deals will be even better than the Black Friday deals coming later this year, and seeing as we had advanced notice of most of the offers, we're in a great place to tell you about the best ones. No fake deals here, folks.
Don't forget, the Amazon Prime Day deals are for members only. Thankfully, you can get a free trial that will see you through the sale and beyond. Give it a whirl to enjoy the exclusive deals, Prime Video streaming library, super-fast delivery, and more perks.
With other stores increasingly taking advantage of the shopping buzz the Prime Day deals generate, there are usually some great offers elsewhere too. A great deal is a great deal to us, so if we spot something tasty elsewhere, we'll include it below too.
Keep scrolling to see roundups of our favorite deals so far. Or if you'd like to browse directly at Amazon, here are some links straight to the best sections over there:
- 4K TV deals: prices starting at just $289 for 55-inch TVs
- Laptop: Chromebooks, MacBooks, gaming, work machines all discounted
- Gaming headsets: get the best audio experience form your games for less
- Headphones: Bose, AirPods, Sony, Anker and more on offer
- Prime Day Amazon Devices deals: best prices yet on Echo speakers, Kindles, Fire Sticks
- Smartwatch deals: Samsung and Apple Watch deals galore
- Gaming deals: games, controllers, headsets and more
- Monitor deals: upgrade your gaming setup/home office with a new monitor
- Speaker deals: portable and home speaker options from $18
- Hard Drive deals: big discounts from WD, SanDisk, and more for consoles and PC
- Phone deals: Samsung phones from $199, Pixel 4 and more
- Tablet deals: prices start at $50 for Fire Tablets, iPads and Samsungs reduced too
The best Prime Day deals in the USA
Deals are still live right now folks but will be all done and dusted by midnight PT, so we really wouldn't think on these for long. Keep checking back, as we'll be adding fresh deals to this page throughout the final hours of this Amazon Prime Day deals event.
Amazon Prime Day TV deals - USA
Amazon Prime Day laptop deals - USA
Amazon Prime Day tech deals - USA
HDDs & SSDs
More tech deals
Amazon Prime Day audio deals - USA
Amazon Prime Day gaming deals - USA
More Prime Day deals - USA
- Amazon Prime Day TV deals
- Amazon Prime Day laptop deals
- Amazon Prime Day Nintendo Switch deals
- Amazon Prime Day headset deals
- Cheap Alienware laptops
- The best headphones and prices
- More deals: at Amazon US | Best Buy | Amazon UK | Currys | Very
There have been a few Amazon sales and deals events running already recently, although nothing on the scale of Prime Day of course. And this page is also the spot where we'll be listing all of the best Prime Day deals on the day itself too, so feel free to bookmark us for the day itself on..
When is Prime Day 2020?
The big event usually takes place at some point within the first two weeks of July. Amazon waited until the end of September to finally confirm the official dates. This year, Amazon Prime day will take place at 00:01 October 13 and end at 23:59 October 14. That's right, buckle up for 48 hours of Prime Day deals again, folks. That's the latest Amazon Prime Day ever, and way too close to Black Friday for our wallet's liking in all honesty.
It's one heck of a delay, but the surge in online demand from March this year saw Amazon really struggle, globally, to meet demand and ship deliveries on time, even for Prime members. So Prime Day (traditionally Amazon's biggest sales event of the year, even over Black Friday and Cyber Monday), would be almost impossible for it to pull off in the summer. Not to mention the impact on product supply has no doubt been affected by Coronavirus with factory closures and lockdowns in countries around the world.
Is October a good time for Prime Day?
We think August would have been much better as it would have left a nice gap before the peak Christmas season kicks in. Instead, Prime Day this year is set to be the starting whistle on that busy shopping season and we don't expect retailers to let up until that last shipping day before Christmas.
Is Prime Day 2020 a two-day event again?
Yes, Amazon Prime Day 2020 will be a 48-hour bonanza once again. In all honesty, we're just glad it's not grown into a week-long event - we've got to sleep at some point after all in-between all the deal hunting.
Do you have to be an Amazon Prime member?
Yes. Unlike regular sales events, Prime Day deals are reserved for Amazon Prime members. Never been a Prime member before? Then you could always time the free trial period to coincide with the big event, which will give you full access.
Prime membership is actually a great value option though, that you might want to keep anyways. You get faster delivery, exclusive deals, access to the Prime Video streaming service, and more. You can sign up for free trials, monthly subscriptions (quit any time you like), or save a few bucks with a year-long deal if you like.
What deals can we expect on Prime Day 2020?
First and foremost, Amazon's own devices get the absolute best deals on Prime Day. We're talking Echo speakers, Fire Tablets, Kindles, Fire TV Sticks, and more. Sure they get regular discounts throughout the year, but even the cheapest items like the ever-popular Echo Dot Alexa-enabled smart speaker went down past its previous cheapest price of around $30/£30 to a ridiculously hot $22/£22. If you're after any sort of Amazon device, Prime Day is a great time to buy. Amazon recently announced some brand new Echo speakers, but the release dates are after Prime Day, but hopefully, we'll see some pre-order price drops on them.
TVs, wireless headphones, smartwatches, fitness trackers, Instant Pot cookers, power tools, robo vacuums, smart lighting, and more all got some fantastic discounts. If you are in the market for headphones, we often see models highlighted in our best headphones guide get some decent offers, so it's well worth checking for them on the day, or let us do it for you of course!
Here at GamesRadar though, you'd expect we had our eye out for Prime Day gaming deals and you'd be right. The thing is, Prime Day's always a bit disappointing for gaming.
Prime Day's gaming deals tend to focus on accessories. Headsets got a decent run last year, with the Razer Kraken Tournament Edition getting a sweet 38% discount. The official Magma Red DualShock PS4 controller price was knocked down to $44. Kingdom Hearts 3 was over 50% off in the UK and US.
Console deals were nothing particularly exciting, the main highlights being a PS4 Pro with God of War and Days gone for $350 and a PS4 Slim with Horizon, Last of Us and Uncharted 4 for £220 - currently on offer at £254.99 by the way.
If you've been trying to pick up a decent console deal lately you've no doubt noticed it's slim pickings out there, to say the least. With more people staying at home either due to lockdown, shelter-in-place, or common sense over the last few months, console demand has skyrocketed. Bad news for lower prices when stock alone is like gold dust. Buyers are snapping them up at standard prices and even inflated ones from third-party merchants, so you can forget about any big discounts later this year if stock hasn't recovered. And we would have been hoping for some tasty offers given the PS5 and Xbox Series X are coming in November.
Do other stores have Prime Day sales?
Absolutely. In the US, we saw Walmart, Best Buy, and eBay all really go for it last year with a lot of price matching going on and some strong picks in the electronics departments, TVs especially.
Similar scenes in the UK, with Currys, in particular, rocking some strong deals. We're particularly excited to see if ebuyer dust off its cheeky Optimus Day again. It's probably a bit much to see John Lewis or Argos go for a Megatron Day though.
Generally, other stores know Prime Day creates a lot of buzz and people save up for the event and are generally in a mood to splash a bit of cash. And unlike Amazon's sale, you don't have to be a paid member to take advantage of the deals at these other stores.
We will of course be keeping an eye on these other stores and bringing you any highlights too. And if any of Amazon's deals are available for less elsewhere, we'll let you know where those thunder-stealing bargains are as well.