Newegg is putting Prime Day GPU deals to shame with this RTX 5070 offer, but I'd stick with Amazon for its AMD rival

Deals
By published

Finally, an RTX 5070 for under $549.

XFX RX 9070 on left and Zotac RTX 5070 on right with navy GamesRadar+ backdrop.
(Image credit: Zotac / XFX)

Hear ye, hear ye! Prime Day GPU deals are actually a thing this year, and it's restoring my faith in graphics card offers. The catch? Well, it's actually Newegg providing the Nvidia price cuts rather than Amazon, whereas Big Deal Days is catering to AMD builds.

The trick with Prime Day GPUs is finding models for under MSRP, and that's way harder than you'd expect. That's largely because custom versions of graphics cards like the Nvidia GeForce RTX 5070 and AMD Radeon RX 9070 tend to drift from their chip maker's recommended pricing, but Newegg and Amazon are offering restorative discounts.

Zotac GeForce RTX 5070 |$549.99$519.99 at NeweggSave $30 - FTTE682

Zotac GeForce RTX 5070 | $549.99 $519.99 at Newegg
Save $30 - This is one of the few custom RTX 5070 cards that actually sticks to Nvidia's MSRP, but thanks to Newegg's anti-Prime Day sale, you can knock another $30 off using code FTTE682. That brings the GPU down to a record low price that's well worth considering if you're seeking a mid-range, 4K-capable graphics card.

Specs: 12GB GDDR7 VRAM, 2542 MHz boost clock, 6,144 CUDA cores

UK: Check stock at Amazon

View Deal
XFX Swift Radeon RX 9070 |$619.99$546.62 at AmazonSave $50 -

XFX Swift Radeon RX 9070 | $619.99 $546.62 at AmazonSave $50 - Okay, so this discount only just knocks the RX 9070 below MSRP, but the GPU has a pretty lofty custom third-party price. Therefore, I still think this is a deal worth considering, and it's the cheapest model available this Prime Day.

Specs: 16GB GDDR6 VRAM, 2,700 MHz boost clock, 3,584 shading units

UK: £569 at Amazon

View Deal

Both of these cards are down to what I'd call a fair price this Prime Day, but the RTX 5070 is the better deal on paper. That said, there are reasons to go for Nvidia or AMD when it comes to features and AI upscaling, as both companies use a slightly different approach.

For example, if you're purely looking to boost fps and aren't fussed over whether you're gaining "real frames", the RTX 5070 is the way to go. DLSS 4 uses Multi-Frame Generation that can increase average frame rates by 4x, resulting in a massive perceivable performance uplift.

The tool really comes in handy when trying to max out settings while still satiating the best gaming monitors with ridiculous refresh rates, and it's the reason why Nvidia felt like it could claim the RTX 5070 boasts GeForce RTX 4090 performance. Just so you're aware, that's not remotely true when it comes to native performance, but Multi-Frame Generation will help speed things up massively while curbing latency using Nvidia Reflex.

On the AMD side of things, the RX 9070 leans less into AI upscaling with FidelityFX Super Resolution 4 (FSR 4). You're still getting neat Frame Generation tricks, but the card will stick to doubling your fps count. For most of you, this will still be more than enough to get you well over the 60fps sweet spot in most games, but you'll be limited if you have a monstrously high refresh rate monitor.

Where the RX 9070 manages to trump the RTX 5070 is with AI upscaling versatility. Thanks to AMD's driver-level Fluid Motion Frames feature, you can actually turn on Frame Generation in almost every game. This means you don't have to wait for developers to bake in support, in turn giving you the option for boosting performance in older games. Stability and latency will vary based on the game, but it does technically mean you can boost fps in more games with the RDNA 4 card versus Blackwell.

It's worth pointing out, too, that in games like Cyberpunk 2077 and Hitman 3, the RX 9070 actually edges slightly ahead of the RTX 9070 with AI upscaling off. Most of you are going to at least enable Super Resolution where available, but it is impressive to see AMD actually outpace Nvidia here. It still doesn't quite beat the GeForce card when it comes to ray tracing, which has been a common theme throughout the last few generations, but the mid-range RDNA 4 card is still pretty impressive.

Picking either the RX 9070 or RTX 5070 comes down to your desired level of AI assistance. If you just want silly frame rates in most new games, Nvidia's mid-ranger is a safe bet. If you've got a big backlog and don't want to tweak settings to achieve a respectable fps count, the new Radeon card will be more useful.

What I will say is that an Nvidia refresh is very likely on the cards, and we could soon see RTX 5070 Super options arrive to challenge AMD. I suspect such a GeForce GPU would be looking to take on the beefier RX 9070 XT since it has a lead over the green team's current offering, so you may want to either hold off or go for a higher spec card if you're at risk of performance FOMO.

Looking for more Big Deal Days offers? Swing by Prime Day gaming PC deals for reduced rigs, Prime Day monitor deals for display discounts, and Prime Day Nintendo Switch deals for console options.

Phil Hayton
Phil Hayton
Hardware Editor

Phil is the Hardware Editor at GamesRadar+ who specializes in retro console setups, choosing the latest gaming handhelds, and navigating the choppy seas of using modern-day PC hardware. In the past, they have covered everything from retro gaming history to the latest gaming news, in-depth features, and tech advice for publications like TechRadar, The Daily Star, the BBC, PCGamesN, and Den of Geek. In their spare time, they pour hours into fixing old consoles, modding Game Boys, exploring ways to get the most out of the Steam Deck, and blasting old CRT TV visuals into their eye sockets.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.