Prime Day TV deals 2023: Early offers and what to expect

Prime Day TV deals 2023 hero image on green gamesradar background with Prime Day Deals stamp on the left and an LG C2 and Samsung SN5B featuring on the left
(Image credit: Future)

Prime Day TV deals are coming back for more in 2023. Amazon has announced another Prime Day event that will take place in October called Big Deal Days. While Black Friday will probably give us a better range of discounted models and deeper price cuts, this might be a fantastic chance to get a budget-brand TV for cheaper. Particularly if you fancy an Amazon Fire TV, this is an event to watch, because those models will probably lead the charge.

Like every year, TV tech continues to get better and better. In 2023 we've already seen LG's G3 with its MLA OLED Evo display, which has escalated the brand's already stellar lineage of great gaming TVs further than we thought it could. Not only that, we've seen Sony's XR-75X95K, which has brought another Mini LED into contention, and all the while, Samsung has its excellent quantum dot technology the rest have to contend with. While it's more likely that we'll see the biggest discounts and best deals on models from 2022 models, we wouldn't exactly be surprised if some of the latest screens from 2023 get some of their first price cuts during Prime Day gaming deals or Black Friday and Cyber Monday.

Of course, there's loads of value to be had in less-expensive brands like Hisense, who ran plenty of discounts for July's event. if you're looking for a smaller upgrade, there will most likely be loads of deals on HDMI cables, Fire TV sticks, and other TV accessories. No matter what you're shopping for, we'd put our money on some of the best gaming TVs, and the best TVs for PS5 or Xbox Series X being a bit more affordable during October's Prime Day.

Amazon's best TV deals ahead of Prime Day

Today's best deals in the US

Insignia F30 LED 4K 50-inch $299.99

Insignia F30 LED 4K 50-inch | $299.99 $219.99 at Amazon
Save $80 - This is a 4K TV for seriously cheap. 50-inches will do most living rooms comfortably, and you get Fire TV features built into this model as well. For just over $200, a 4K TV is a steal.

Buy it if:

✅ You need a 4K TV on the cheap
✅ You've got a stricter budget 

Don't buy it if: 

❌ You want the best panel on the market
❌ You want high-end features

TCL Q7 QLED 4K Smart TV 65-inch $999.99

TCL Q7 QLED 4K Smart TV 65-inch | $999.99 $698 at Amazon
Save $301.99 - Here's a chance to swing a QLED TV from TCL on the cheap, before Prime Day 2 starts. You get a 120Hz refresh rate here which will max out your PS5 or Xbox Series X, a game accelerator which pushes it to 240Hz. In short, there's a lot of TV here for not that much money.

Buy it if:

✅ You want 120Hz
✅ You're looking for a QLED

Don't buy it if: 

❌ You can hold out for an OLED deal
❌ You can't fit 65-inches.

$1,499.99

LG OLED C2 55-inch | $1,499.99 $1,296.99 at Amazon
Save $203 - The LG OLED C2 is our favorite TV from 2022, and we expect big things from it this fall/winter in terms of deals. Here, you get the 55-inch model for $200 cheaper. Not bad for an early deal before Prime Day 2 has started officially.

Buy it if:

✅ You want one of the best OLED TVs on the market
✅ You're worried about stock shortages later in the year

Don't buy it if: 

❌ You'd rather hold out for a lower price
❌ You don't need an OLED just yet

Sony OLED Bravia XR A80L 65-inch $1,998

Sony OLED Bravia XR A80L 65-inch | $1,998 $1,798 at Amazon
Save $200 - This 65-inch OLED is on offer too. It has exclusive gaming features for PS5 as well as Dolby Vision HDR and Smart Google TV OS. You only get 10% off the price currently, but that's not bad if you can afford it.

Buy it if:

✅ You want a larger OLED
✅ You can't wait for the cheaper deals
✅ You play on PS5 

Don't buy it if: 

❌ You want gaming features on Xbox
❌ You can wait for Prime Day and Black Friday

Today's best deals in the UK

Hisense 50A6BGTUK 4K 55-inch £499

Hisense 50A6BGTUK 4K 55-inch | £499 £319 at Amazon
Save £180 - If it's 4K on the cheap you're looking for, this Hisense deal might be for you. There are offers up and down the price range, but the 55-inch is likely the best option if you're looking for sheer value. You get Dolby Vision HDR here, as well as Alexa built-in.

Buy it if:

✅ You want 4K on a budget
✅ You want Dolby Vision HDR

Don't buy it if: 

❌ You'd rather wait for a 2023 model discount
❌ You want more than 60Hz

Samsung Q60C QLED 55-inch £999

Samsung Q60C QLED 55-inch | £999 £640 at Amazon
Save £359 - For a 55-inch QLED TV from Samsung, this is not a bad price to pay in the slightest. In fact, as early deals go, this is pretty great. You even get Alexa built-in - what a bonus.

Buy it if:

✅ You're in the market for a QLED
✅ You've have a stand / wall mount

Don't buy it if: 

❌ You don't have a stand ready for wide-set feet
❌ You can afford an OLED in a few weeks

LG OLED B3 55-inch £1,899.99

LG OLED B3 55-inch | £1,899.99 £1,196 at Amazon
Save £703.99 - This is a pretty massive saving on an OLED from 2023, from a premium brand as well! If you like the look of the C3 deal above but need something a bit bigger, this is a pretty excellent alternative. The Amazon listing says there's only 11 left at the time of writing though, so maybe act fast.

Buy it if:

✅ You want a larger OLED
✅ You can't find the C models in larger sizes

Don't buy it if: 

❌ You want to wait for more deals during Black Friday
❌ You don't need an OLED

Prime Day TV deals FAQs

When will October Prime Day TV deals begin?

Prime Day TV deals are heading our way in Amazon's October Big Deal Days event. This sale will run from October 10-11, 2023 - though we expect early offers to start on Amazon devices (FireTVs) from the weekend before.

Do I need a Prime subscription to access Prime deals

Yes, you'll need an active Prime subscription to access Amazon's members-only sale. If you've not got one, you can always sign up for a 30-day free trial, which will grant you a ticket to the big event and provide you with free next-day delivery. Some TV deals aren't Prime-exclusive ones, but it's better to be safe and give yourself the widest range of deals to choose from.

Get a free 30-day trial of Amazon Prime

Get a free 30-day trial of Amazon Prime
Prime Day TV deals will be exclusive to Prime members, but there's a way you can get around this. Now that we're less than a month away, you could take out a 30-day free trial of Amazon Prime and you'll be covered for the event itself, as well as any early bird offers. Just be sure to cancel before that nasty auto-renew catches you.

Hisense U7K TV with Ahsoka episode one clip on screen

(Image credit: Future / Phil Hayton)

What to expect from October's Prime Day TV deals

While I'd still put money on Black Friday and Cyber Monday hosting the best TV deals of the year, October's Prime Day event could be a good time to get a great TV for a little extra cash. We usually see plenty of budget brand models get discounted for events like these, so expect offers from Hisense and TCL. Most of all though, expect to see plenty of deals on Amazon's own Fire TVs - I very much expect these to lead the charge. For Prime Day in July, these were almost all limited time, Prime-exclusive deals, but you do get some decent features for the money. 

When it comes to the big players, we always expect some to go on sale for events like these. We could get lucky, and we could see the LG OLED C2 and the Samsung S95B OLED to go on sale in October and for Black Friday - but I wouldn't count on it. 

In all honesty, my advice would be to peruse the deals we'll find for you on Prime Day in October, but unless you see something your heart is totally set on, or you need something sooner than November, we'd probably wait for Black Friday sales instead. The discounts at the time of year are always better than any other time in the year, and there will be a much, much wider selection on offer. 

If we get the likes of the C2 or the S95B (2022's best TVs of the year) at similar prices to Summer's Prime Day - feel free to jump on them - you don't want to run the risk of  stock shortages hitting during Black Friday or Cyber Monday. Just keep in mind if that isn't an issue, better deal prices will probably come from November. 

However, if by some miracle you see the LG OLED C1, which is beginning to get harder to find, and it's discounted to its previous lowest-ever price, it's worth buying, because beyond this point it'll be harder to get your hands on. 

We'll also be keeping our eyes on Woot - since the store had pretty decent deals on premium screens in July. Particularly if you're looking for a larger panel or an 8K screen, Woot might be the retailer for you. 

If you want an idea of what you should budget for this October's Big Deals Days, we've saved a list of the best offers from the Summer Prime Day down below this. 

July's best US Prime Day TV deals

LG OLED C2 48-inch | $1,099.99 999.99 at Best Buy
Save $100 - It wasn't the biggest saving, but there are few TVs with better quality than the LG OLED C2. This is a standout TV from 2022, and following on from the golden child that was the OLED C1, this is undoubtedly one of the best gaming TVs money can buy. We hadn't seen it drop in price very often before this.

LG OLED C2 48-inch | $1,099.99 999.99 at Best Buy
Save $100 - It wasn't the biggest saving, but there are few TVs with better quality than the LG OLED C2. This is a standout TV from 2022, and following on from the golden child that was the OLED C1, this is undoubtedly one of the best gaming TVs money can buy. We hadn't seen it drop in price very often before this.

Samsung 75-inch QN90B | $3,197.99 $2,399.00 at Amazon
This 75-inch Neo QLED 4k QN90B was cheaper during Prime Day itself but stayed minorly discounted the week after, and was still well under its average price on Amazon. Down 36% in the 58-inch size, there were also decent discounts on smaller models too.

Samsung 75-inch QN90B | $3,197.99 $2,399.00 at Amazon
This 75-inch Neo QLED 4k QN90B was cheaper during Prime Day itself but stayed minorly discounted the week after, and was still well under its average price on Amazon. Down 36% in the 58-inch size, there were also decent discounts on smaller models too.

TISOFU 8K HDMI Cable | $18.98 $14.98 at Amazon
Save 21% - If you were looking for a last-minute deal on an HDMI cable, this is a 6ft long UHD HDMI cable that will future-proof you thanks to its 8K compatibility. In this Prime Exclusive deal, you could get a 37% discount to bring it down to just $11. Not bad for a last-minute fixer-upper. It's also available in 10ft and 3ft variants.

TISOFU 8K HDMI Cable | $18.98 $14.98 at Amazon
Save 21% - If you were looking for a last-minute deal on an HDMI cable, this is a 6ft long UHD HDMI cable that will future-proof you thanks to its 8K compatibility. In this Prime Exclusive deal, you could get a 37% discount to bring it down to just $11. Not bad for a last-minute fixer-upper. It's also available in 10ft and 3ft variants.

Hisense 58-inch 4K QD LED | $599.99 $399 with Prime
Hisense's 58-inch ULED U6 series with quantum dot tech was on offer here. This was a 4K 2022 model that's down 42% and at its lowest-ever price on Amazon. Worth a look for anyone buying their first 4K TV for PS5 or Xbox Series X.

Hisense 58-inch 4K QD LED | $599.99 $399 with Prime
Hisense's 58-inch ULED U6 series with quantum dot tech was on offer here. This was a 4K 2022 model that's down 42% and at its lowest-ever price on Amazon. Worth a look for anyone buying their first 4K TV for PS5 or Xbox Series X.

Amazon Fire TV 65-inch | $759.99 $559.99 with Prime
Amazon's Fire TVs are making waves, not least due to their Dolby Vision and hands-free Alexa support. With this early Prime Day TV deal, you could get the 65-inch model for just $599.99 down from $759.99.

Amazon Fire TV 65-inch | $759.99 $559.99 with Prime
Amazon's Fire TVs are making waves, not least due to their Dolby Vision and hands-free Alexa support. With this early Prime Day TV deal, you could get the 65-inch model for just $599.99 down from $759.99.

Samsung 65-inch S95B OLED |$2,997.99 $1,589.99 at Woot
One of last year's best TVs was on offer over at Woot, to the tune of over a grand's discount. This is Samsung's own homemade OLED that made waves in the market last year, and with this deal, you got 47% off. This was well worth checking out.

Samsung 65-inch S95B OLED |$2,997.99 $1,589.99 at Woot
One of last year's best TVs was on offer over at Woot, to the tune of over a grand's discount. This is Samsung's own homemade OLED that made waves in the market last year, and with this deal, you got 47% off. This was well worth checking out.

Amazon Fire TV 75-inch | $1,099.99 $899.99 at Amazon
Save $200 - This was a limited-time deal over at Amazon, and it doesn't even seem to be exclusive to Prime members. You got Dolby Vision, Apative HDR, hands-free Alexa, and A 75-inch QLED display, and you only had to pay $899.99. Not too shabby at all.

Amazon Fire TV 75-inch | $1,099.99 $899.99 at Amazon
Save $200 - This was a limited-time deal over at Amazon, and it doesn't even seem to be exclusive to Prime members. You got Dolby Vision, Apative HDR, hands-free Alexa, and A 75-inch QLED display, and you only had to pay $899.99. Not too shabby at all.

Highwings 30FT long 8K HDMI Cable | $35.99 $28.89 at Amazon
Save $7 - If you were in need of a high-quality HDMI cable that can stretch the length of an entire room (or more), this 30-foot-long 8K cable might come in handy. It had a 20% reduction just now, and it could be a godsend for anyone needing to hook up a projector or a particularly tricky room layout.

Highwings 30FT long 8K HDMI Cable | $35.99 $28.89 at Amazon
Save $7
- If you were in need of a high-quality HDMI cable that can stretch the length of an entire room (or more), this 30-foot-long 8K cable might come in handy. It had a 20% reduction just now, and it could be a godsend for anyone needing to hook up a projector or a particularly tricky room layout.

July's best Prime Day TV deals in the UK

LG OLED C2 55-inch | £1,149 £1,099 at Amazon
Seeing any of LG's stellar OLED line-up under a grand is always a pleasant surprise, and this time it was the C2, one of 2022's absolute top-drawer screens. This is the 55-inch model, and it was at its lowest-ever price on Amazon. There was an incredible £800 deal on the 48-inch model in the UK in the week before Prime Day started, but it appears to be sold out now Prime Day has properly started.

LG OLED C2 55-inch | £1,149 £1,099 at Amazon
Seeing any of LG's stellar OLED line-up under a grand is always a pleasant surprise, and this time it was the C2, one of 2022's absolute top-drawer screens. This is the 55-inch model, and it was at its lowest-ever price on Amazon. There was an incredible £800 deal on the 48-inch model in the UK in the week before Prime Day started, but it appears to be sold out now Prime Day has properly started.

Samsung 65-inch Q65C | £1,299 £1,049 at Amazon
With 10% voucher - Here was a chance to get a Samsung QLED for £350 cheaper. Samsung's QLED range is second to none, and it is well worth looking at if you want to graduate to a higher echelon of 4K screen. According to Amazon's price data, this model had never been cheaper.

Samsung 65-inch Q65C | £1,299 £1,049 at Amazon
With 10% voucher - Here was a chance to get a Samsung QLED for £350 cheaper. Samsung's QLED range is second to none, and it is well worth looking at if you want to graduate to a higher echelon of 4K screen. According to Amazon's price data, this model had never been cheaper.

Samsung QN95B OLED | £2,997.99 £1,589.99 at Woot
This is the equivalent deal from the US Woot store. The prices are essentially the same just converted to GBP, so this was a pretty great bargain. This is truly one of last year's best TVs and Samsung's first OLED screen in a decade. This was a great chance to get it cheaper.

Samsung QN95B OLED | £2,997.99 £1,589.99 at Woot
This is the equivalent deal from the US Woot store. The prices are essentially the same just converted to GBP, so this was a pretty great bargain. This is truly one of last year's best TVs and Samsung's first OLED screen in a decade. This was a great chance to get it cheaper.

Amazon Basics UHD HDMI Cable | £6.38 £5.42 at Amazon
Save 15% - If you were looking for a last-minute deal on an HDMI cable, this is a 1.8m UHD HDMI cable that starts at £6.38. During Prime Day, though, you could apply a 15% discount voucher on the retail page to bring it down even further.

Amazon Basics UHD HDMI Cable | £6.38 £5.42 at Amazon
Save 15% - If you were looking for a last-minute deal on an HDMI cable, this is a 1.8m UHD HDMI cable that starts at £6.38. During Prime Day, though, you could apply a 15% discount voucher on the retail page to bring it down even further.

LG OLED A2 55-inch | £1,699.99 £729 at Amazon
Save £970 - This was a pretty gargantuan saving on a 2022 model LG OLED. Even though we hadn't seen the A2 up at its retail price for some time, its average price on Amazon is £900, so even judging by that, you're still getting a decent chunk left in your wallet with this deal. LG OLEDs are as good as TVs come.

LG OLED A2 55-inch | £1,699.99 £729 at Amazon
Save £970
- This was a pretty gargantuan saving on a 2022 model LG OLED. Even though we hadn't seen the A2 up at its retail price for some time, its average price on Amazon is £900, so even judging by that, you're still getting a decent chunk left in your wallet with this deal. LG OLEDs are as good as TVs come.

Samsung 2023 Neo QLED 8K 65-inch | £5,099 £4,799 at Currys
Save £300 - 8K is still a little ahead of its time for the fact that there isn't all that much 8K content out there that's available. But if you want the best of the best right now, an 8K TV will certainly give you some futureproofing. At Currys, this 2023 Neo QLED was on sale with a £300 saving.

Samsung 2023 Neo QLED 8K 65-inch | £5,099 £4,799 at Currys
Save £300 - 8K is still a little ahead of its time for the fact that there isn't all that much 8K content out there that's available. But if you want the best of the best right now, an 8K TV will certainly give you some futureproofing. At Currys, this 2023 Neo QLED was on sale with a £300 saving.

Sony Bravia 4K LED 55-inch | £899 £799 at Amazon
Save £100 - It might not be a QLED or an OLED, but Sony's Bravia range has a strong reputation for a reason. If you're looking for a 4K gaming screen in any size, this TV was discounted up and down the price range. In this deal on the 55-inch, you got £100 off.

Sony Bravia 4K LED 55-inch | £899 £799 at Amazon
Save £100 - It might not be a QLED or an OLED, but Sony's Bravia range has a strong reputation for a reason. If you're looking for a 4K gaming screen in any size, this TV was discounted up and down the price range. In this deal on the 55-inch, you got £100 off.

Hisense 43-inch 4K Smart TV | £429 £249 at Amazon
Save £180 - Hisense is a great brand if you want a cheaper TV without compromising on quality. This deal was perfect for anyone looking to get a smaller 4K TV that they can use as a PS5 or Xbox Screen. This was insanely cheap for 4K - and as an aside, it's nice to see this standard of display so affordable in deals like these.

Hisense 43-inch 4K Smart TV | £429 £249 at Amazon
Save £180 - Hisense is a great brand if you want a cheaper TV without compromising on quality. This deal was perfect for anyone looking to get a smaller 4K TV that they can use as a PS5 or Xbox Screen. This was insanely cheap for 4K - and as an aside, it's nice to see this standard of display so affordable in deals like these.

Chromecast with Google TV (4K) | £59.99 £44 at Amazon
Save £15.99 - If you're looking to make your TV even smarter, you'll want to check out Chromecast deals. The dongle will inject Google TV capabilities into your screen, providing you with snappy access to streaming services and Google Assistant. It even comes with a dinky remote, so you won't have to rely on your smartphone.

Chromecast with Google TV (4K) | £59.99 £44 at Amazon
Save £15.99 - If you're looking to make your TV even smarter, you'll want to check out Chromecast deals. The dongle will inject Google TV capabilities into your screen, providing you with snappy access to streaming services and Google Assistant. It even comes with a dinky remote, so you won't have to rely on your smartphone.


Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.

If you're after something even more gaming-focused screen, then check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.

Duncan Robertson
Hardware Editor

Ever since playing Journey at the age of 15, I’ve been desperate to cover video games for a living. After graduating from Edinburgh Napier University with a degree in Journalism, I contributed to the Scottish Games Network and completed an Editorial Internship over at Expert Reviews. Besides that, I’ve been managing my own YouTube channel and Podcast for the last 7 years. It’s been a long road, but all that experience somehow landed me a dream job covering gaming hardware. I’m a self-confessing PlayStation fanboy, but my experience covering the larger business and developer side of the whole industry has given me a strong knowledge of all platforms. When I’m not testing out every peripheral I can get my hands on, I’m probably either playing tennis or dissecting game design for an upcoming video essay. Now, I better stop myself here before I get talking about my favourite games like HUNT: Showdown, Dishonored, and Towerfall Ascension.
Location: UK Remote