Prime Day TV deals are coming back for more in 2023. Amazon has announced another Prime Day event that will take place in October called Big Deal Days. While Black Friday will probably give us a better range of discounted models and deeper price cuts, this might be a fantastic chance to get a budget-brand TV for cheaper. Particularly if you fancy an Amazon Fire TV, this is an event to watch, because those models will probably lead the charge.
Like every year, TV tech continues to get better and better. In 2023 we've already seen LG's G3 with its MLA OLED Evo display, which has escalated the brand's already stellar lineage of great gaming TVs further than we thought it could. Not only that, we've seen Sony's XR-75X95K, which has brought another Mini LED into contention, and all the while, Samsung has its excellent quantum dot technology the rest have to contend with. While it's more likely that we'll see the biggest discounts and best deals on models from 2022 models, we wouldn't exactly be surprised if some of the latest screens from 2023 get some of their first price cuts during Prime Day gaming deals or Black Friday and Cyber Monday.
Of course, there's loads of value to be had in less-expensive brands like Hisense, who ran plenty of discounts for July's event. if you're looking for a smaller upgrade, there will most likely be loads of deals on HDMI cables, Fire TV sticks, and other TV accessories. No matter what you're shopping for, we'd put our money on some of the best gaming TVs, and the best TVs for PS5 or Xbox Series X being a bit more affordable during October's Prime Day.
Amazon's best TV deals ahead of Prime Day
- 4K TV deals: Limited time deals on Sony, LG, and TCL
- Fire TV deals: $219 for 50-inch models
- QLED TV deals: Offers on TCL, Samsung, and Amazon Fire TVs
- OLED TV deals: Limited time OLED deals from LG and Sony
- HDMI cables: High-speed cables for as little as $8
- Roku: 6% off Roku Streaming Stick 4K
- TV stands: Save up to $80 with coupons
Today's best deals in the US
Today's best deals in the UK
- 4K TV deals: Small discounts on Toshiba, TCL, and Hisense
- Fire TV deals: Awaiting deals on 32-inch, 43-inch, and 65-inch models
- QLED TV deals: 30% off Samsung QLEDs
- OLED TV deals: Discounted Samsung and LG OLED models from 2023
- HDMI cables: High-speed cables for as little as £4
- Streaming stick deals: 3% off Roku, awaiting discounts on Fire TV sticks
- TV stands: Limited time offers on months and units
Prime Day TV deals FAQs
When will October Prime Day TV deals begin?
Prime Day TV deals are heading our way in Amazon's October Big Deal Days event. This sale will run from October 10-11, 2023 - though we expect early offers to start on Amazon devices (FireTVs) from the weekend before.
Do I need a Prime subscription to access Prime deals
Yes, you'll need an active Prime subscription to access Amazon's members-only sale. If you've not got one, you can always sign up for a 30-day free trial, which will grant you a ticket to the big event and provide you with free next-day delivery. Some TV deals aren't Prime-exclusive ones, but it's better to be safe and give yourself the widest range of deals to choose from.
What to expect from October's Prime Day TV deals
While I'd still put money on Black Friday and Cyber Monday hosting the best TV deals of the year, October's Prime Day event could be a good time to get a great TV for a little extra cash. We usually see plenty of budget brand models get discounted for events like these, so expect offers from Hisense and TCL. Most of all though, expect to see plenty of deals on Amazon's own Fire TVs - I very much expect these to lead the charge. For Prime Day in July, these were almost all limited time, Prime-exclusive deals, but you do get some decent features for the money.
When it comes to the big players, we always expect some to go on sale for events like these. We could get lucky, and we could see the LG OLED C2 and the Samsung S95B OLED to go on sale in October and for Black Friday - but I wouldn't count on it.
In all honesty, my advice would be to peruse the deals we'll find for you on Prime Day in October, but unless you see something your heart is totally set on, or you need something sooner than November, we'd probably wait for Black Friday sales instead. The discounts at the time of year are always better than any other time in the year, and there will be a much, much wider selection on offer.
If we get the likes of the C2 or the S95B (2022's best TVs of the year) at similar prices to Summer's Prime Day - feel free to jump on them - you don't want to run the risk of stock shortages hitting during Black Friday or Cyber Monday. Just keep in mind if that isn't an issue, better deal prices will probably come from November.
However, if by some miracle you see the LG OLED C1, which is beginning to get harder to find, and it's discounted to its previous lowest-ever price, it's worth buying, because beyond this point it'll be harder to get your hands on.
We'll also be keeping our eyes on Woot - since the store had pretty decent deals on premium screens in July. Particularly if you're looking for a larger panel or an 8K screen, Woot might be the retailer for you.
If you want an idea of what you should budget for this October's Big Deals Days, we've saved a list of the best offers from the Summer Prime Day down below this.
July's best US Prime Day TV deals
July's best Prime Day TV deals in the UK
Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.
If you're after something even more gaming-focused screen, then check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.