Prime Day TV deals 2023: What we expect from Summer's biggest sale

Prime Day TV deals 2023 hero image on green gamesradar background with Prime Day Deals stamp on the left and an LG C2 and Samsung SN5B featuring on the left
(Image credit: Future)

Prime Day TV deals are coming, and with this year's stellar lineup of screens combined with last year's stunning offers, we're expecting big things from the event. We have new screens on the shelves from Sony, LG, and Samsung since last year, and even since Black Friday 2022, so perhaps we might even see some of those get their first-ever discounts.

Like every year, TV tech continues to get better and better. In 2023 we've already seen LG's G3 with its MLA OLED Evo display, which has escalated the brand's already stellar lineage of great gaming TVs further than we thought it could. Not only that, we've seen Sony's XR-75X95K, which has brought another Mini LED into contention, and all the while, Samsung has its excellent quantum dot technology the rest have to contend with. While it's more likely that we'll see the biggest discounts and best deals on models from previous years, we wouldn't exactly be surprised if some of the latest screens from 2023 get price cuts during Prime Day gaming deals too, since that happened last year.

Of course, models like the LG OLED C1 are still some of the most highly coveted in the gaming TV market, and for good reason. With the C1 and C2 being supplanted by the C3 in 2023, it would stand to reason that Amazon Prime Day TV deals will include plenty of opportunities to get the C1 and C2 for cheaper. No matter what, we'd put our money on some of the best gaming TVs, or the best TVs for PS5 or Xbox Series X being significantly cheaper during Prime Day. 

In the run-up to Prime Day beginning, this will be the place to come to for all the latest deals and info. Down below we've already rounded up our expectations and crucial details about when Prime Day TV deals will start. We've also listed a few of last year's best bargains so you can have a better idea of what to spend, as well as an inkling of what TVs might be on offer this Summer.

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Of course, if you want to make the most of Prime Day TV deals, you'll need to play ball and subscribe to Amazon Prime. In fairness, you'll also bag the extra benefits like video and music streaming, free delivery, and Prime gaming. Even if you're not interested in Prime, it's worth signing up for the big sales event itself and then canceling with the use of a free trial.

When will Prime Day TV deals start in 2023?

While it hasn't been confirmed yet, we'd expect Prime Day 2023 to begin July 12 and 13, since this is the traditional date we've seen in previous years. We'd be shocked if Prime Day didn't fall within the first half of July, even if those particular dates aren't going to be consistent. 2022 saw two separate iterations of Prime Day in an attempt to encourage more spending after the pandemic, but we aren't expecting this to happen again in 2023, so we'd prepare for Amazon Prime Day TV deals just once, and once only.

LG OLED G3 marketing image of the TV mounted on a wall in a living room displaying a Deer in a dramatic nature scene.

(Image credit: LG)

What to expect from Prime Day TV deals 2023

As I touched on earlier, I'd fully expect that the biggest deals will come from 2021 and 2022 models. This is an easy claim to make since it's what we've seen from previous years of Prime Day, but also each big annual sales event. One of last year's best TVs was the Samsung SN5B - the first OLED Samsung has made in over a decade, and the brand's first with Quantum-Dot technology. Even it saw discounts in 2022's Prime Day up and down the size range, so if that's anything to go by, this July could be one of the best ever times to buy it since launch.

One model which is as coveted as ever is the LG OLED C1, which, I think it's fair to say, brought the OLED TV's hype into realized territory for most people. Even today, with newer models dropping jaws, the C1 is an astounding TV. And what's more, it looks as good playing God of War Ragnarok as it does streaming the latest Netflix series. If you haven't been able to pick up an OLED TV yet (I don't blame you, they're expensive pieces of kit), the C1 is seriously, seriously worth watching this Summer. Just the other day our deals editor spotted a 55-inch model for under £800 in the UK, which is unheard of for that caliber of screen.

So how much should you be spending on the likes of a C1 during this year's Amazon Prime Day TV deals? The answer to that is extremely hard to pin down, not least because the size ranges create massive fluctuations in the answers - and that goes for any modern TV. For a 55-inch C1? I'd look for around the $700 / £700 mark. If you can get close to that, you're getting a hell of a TV for probably its lowest-ever price. 

Sony A90K 4K 120Hz gaming TV

(Image credit: Future/Steve May)

My tip for assessing a good TV deal is to look down below at the best offers from last year's Prime Day, and focus on the price reductions. Apply the same type of price cuts you see for 2021 models to 2022 screens, and 2022 ones to 2023 displays for this year. If you're still following after that somewhat confusing explanation, this will likely be a solid indicator of what we'll see in 2023.

For example, take the Sony A90K, which is an OLED released in 2022. During Prime Day last year, we saw a 55-inch reduced by $301 in the US. As for a 2021 model like the Samsung QN90A 4K, it saw a $598 reduction, which brought it to its lowest-ever price. And for reference, that was a 65-inch.

Those are obviously different manufacturers and sizes, but take those price cuts to this year, and it might mean a 2022 model is reduced by over $500 if we're lucky, and a 2023 model by around $300. Like I say, it's hard to nail down, but this might be a good rule of thumb to follow as you peruse the best TV deals from Prime Day 2023, which we've listed down below.

The best Prime Day TV deals - US

TCL 43-inch 4K UHD TV | $249.99 $174.99 at Amazon
Save $75 - Cheaper TCL 4K TVs saw some serious discounts in Amazon's Prime Day TV deals in 2022, including a drop to the 43-inch model of this TCL screen down to just $174.99. That was a record-low price where we had only ever seen costs dip to $235 in the past.

TCL 43-inch 4K UHD TV | $249.99 $174.99 at Amazon
Save $75 - Cheaper TCL 4K TVs saw some serious discounts in Amazon's Prime Day TV deals in 2022, including a drop to the 43-inch model of this TCL screen down to just $174.99. That was a record-low price where we had only ever seen costs dip to $235 in the past.

Hisense U6 4K TV | 50-inch | $529.99 $339.99 at Amazon
Save $190 - Amazon's Prime Day TV deals kicked off with a return to a record-low price on the 50-inch Hisense U6 display. This was an excellent $190 saving and a solid display for under $400.

Hisense U6 4K TV | 50-inch | $529.99 $339.99 at Amazon
Save $190 - Amazon's Prime Day TV deals kicked off with a return to a record-low price on the 50-inch Hisense U6 display. This was an excellent $190 saving and a solid display for under $400.

Vizio M-Series 4K UHD OLED TV | 55-inch | $579.99 $448 at Amazon
Save $132 - While we had seen this 55-inch Vizio QLED TV $20 cheaper in the past, that was only during one flash sale back in April. This is one of the better prices we've seen on this quality panel, so it's certainly one to watch out for going forward.

Vizio M-Series 4K UHD OLED TV | 55-inch | $579.99 $448 at Amazon
Save $132 - While we had seen this 55-inch Vizio QLED TV $20 cheaper in the past, that was only during one flash sale back in April. This is one of the better prices we've seen on this quality panel, so it's certainly one to watch out for going forward.

LG 48-inch A1 Series OLED TV | $1,199.99 $796.99 at Amazon
Save $523; Lowest ever price - You got the LG A1 for its lowest ever price here, beating off the record low that we saw on it a few weeks prior - this was a TV deal worth jumping on immediately given the price and the depth of cut.

LG 48-inch A1 Series OLED TV | $1,199.99 $796.99 at Amazon
Save $523; Lowest ever price - You got the LG A1 for its lowest ever price here, beating off the record low that we saw on it a few weeks prior - this was a TV deal worth jumping on immediately given the price and the depth of cut.

Hisense U7G | 65-inch | $1,099.99 $698 at Amazon
Save $402 - This was a wonderfully big saving on a TV that is perfect for any use in 2022 - including new-gen gaming on a PS5 or Xbox Series X thanks to the 120Hz capability. This was the TV's record low price too and took the screen into a whole new price category. Great value.

Hisense U7G | 65-inch | $1,099.99 $698 at Amazon
Save $402 - This was a wonderfully big saving on a TV that is perfect for any use in 2022 - including new-gen gaming on a PS5 or Xbox Series X thanks to the 120Hz capability. This was the TV's record low price too and took the screen into a whole new price category. Great value.

Amazon Fire 4K TV | 75-inch | $1,099.99 $749.99 at Amazon
Save $350 - You could save a massive $350 on the equally huge 75-inch Amazon Fire TV in the site's latest Prime Day TV deals. That's a monster saving for such a large display and was particularly impressive considering this was a return to a record-low price.

Amazon Fire 4K TV | 75-inch | $1,099.99 $749.99 at Amazon
Save $350 - You could save a massive $350 on the equally huge 75-inch Amazon Fire TV in the site's latest Prime Day TV deals. That's a monster saving for such a large display and was particularly impressive considering this was a return to a record-low price.

Samsung Q60B | 60-inch | $897.99 $797.99 at Amazon
Save $100 - A solid saving on a quality Samsung QLED TV from last year's line - and a lesser-spotted 60-inch model, no less - that brought this panel down to a record low. It had been this price already but this was still just a great deal for anyone looking for a TV with Samsung's pedigree without going too mental with the price tag.

Samsung Q60B | 60-inch | $897.99 $797.99 at Amazon
Save $100 - A solid saving on a quality Samsung QLED TV from last year's line - and a lesser-spotted 60-inch model, no less - that brought this panel down to a record low. It had been this price already but this was still just a great deal for anyone looking for a TV with Samsung's pedigree without going too mental with the price tag.

LG OLED C1 4K TV | 48-inch | $1,499.99 $796.99 at Amazon
Save $703 - The LG OLED C1 went back down to just $769.99, its lowest price ever at the time. That was a stunning offer for anyone after an OLED display without bankrolling a larger panel.

LG OLED C1 4K TV | 48-inch | $1,499.99 $796.99 at Amazon
Save $703 - The LG OLED C1 went back down to just $769.99, its lowest price ever at the time. That was a stunning offer for anyone after an OLED display without bankrolling a larger panel.

TCL 65-inch 6-Series 4K UHD QLED TV | $1499.99 $999.99 at Amazon
Save $500 - You could save $500 on the larger 65-inch QLED TV at Amazon right now. With a fantastic display and a sleek look, this is a great TV to pick up for less.

TCL 65-inch 6-Series 4K UHD QLED TV | $1499.99 $999.99 at Amazon
Save $500 - You could save $500 on the larger 65-inch QLED TV at Amazon right now. With a fantastic display and a sleek look, this is a great TV to pick up for less.

LG OLED C1 4K TV | 55-inch | $1,499.99 $1,096.99 at Amazon
Save $403 - Returning to its lowest-ever price at the time and skirting dangerously close to that three-figure mark, the 55-inch LG OLED C1 TV at this price was a no-brainer. At this price, we would easily recommend it over the slightly newer C2 still given its superb quality and price difference.

LG OLED C1 4K TV | 55-inch | $1,499.99 $1,096.99 at Amazon
Save $403 - Returning to its lowest-ever price at the time and skirting dangerously close to that three-figure mark, the 55-inch LG OLED C1 TV at this price was a no-brainer. At this price, we would easily recommend it over the slightly newer C2 still given its superb quality and price difference.

Samsung QN90A 4K TV | 65-inch | $2,197.99 $1,599.99 at Amazon
Lowest ever price - If you're after something bigger though, this 65-inch big boy was also at a record low, and by a solid $100. This will fill a wall with Samsung TV beauty and be perfect for games, films, sports, and, well, anything.

Samsung QN90A 4K TV | 65-inch | $2,197.99 $1,599.99 at Amazon
Lowest ever price - If you're after something bigger though, this 65-inch big boy was also at a record low, and by a solid $100. This will fill a wall with Samsung TV beauty and be perfect for games, films, sports, and, well, anything.

Sony A80K 4K OLED TV | 55-inch | $1,999.99 $1,698 at Amazon
Save $301 - This was the first price cut on these brand new, awesome OLED TVs from Sony so this was not to be sniffed at by any means if you had been eyeing up a new  TV that's perfect for PS5, and straight from the quality of Sony's TV department.

Sony A80K 4K OLED TV | 55-inch | $1,999.99 $1,698 at Amazon
Save $301 - This was the first price cut on these brand new, awesome OLED TVs from Sony so this was not to be sniffed at by any means if you had been eyeing up a new  TV that's perfect for PS5, and straight from the quality of Sony's TV department.

Samsung S95B QD-OLED 4K TV | 65-inch | $2,999.99 $2,599.99 at Samsung
Save $400 - This was the first OLED TV from Samsung that only came out in 2022 - and this is a chunky discount on it already that brought it down to an early record low. Blending the best of QLED and OLED TV tech, the S95B is one of the best TVs from 2022.

Samsung S95B QD-OLED 4K TV | 65-inch | $2,999.99 $2,599.99 at Samsung
Save $400 - This was the first OLED TV from Samsung that only came out in 2022 - and this is a chunky discount on it already that brought it down to an early record low. Blending the best of QLED and OLED TV tech, the S95B is one of the best TVs from 2022.

Last year's best Prime Day TV deals in the UK

Hisense AE7000 4K TV | 43-inch | £399 £229 at Amazon
Save £170 - If you need something slightly smaller and are on a budget, then Hisense panels like this can offer the solution. With a further reduction, it's also a good example of those slightly older models being ones that offer terrific bang for buck value too.

Hisense AE7000 4K TV | 43-inch | £399 £229 at Amazon
Save £170 - If you need something slightly smaller and are on a budget, then Hisense panels like this can offer the solution. With a further reduction, it's also a good example of those slightly older models being ones that offer terrific bang for buck value too.

TCL 43P610K 4K TV | 43-inch | £329 £237.10 at Amazon
Save £90 - If you're really looking to pick up a bargain on an entry-to-mid-level 4K TV this year then this TCL is also a great example. This was a steal and gets you a whole lot of reliable, solid 4K television for your money. This was also dangerously close to its lowest-ever price so offers good value now and is simultaneously one to keep an eye on.

TCL 43P610K 4K TV | 43-inch | £329 £237.10 at Amazon
Save £90 - If you're really looking to pick up a bargain on an entry-to-mid-level 4K TV this year then this TCL is also a great example. This was a steal and gets you a whole lot of reliable, solid 4K television for your money. This was also dangerously close to its lowest-ever price so offers good value now and is simultaneously one to keep an eye on.

Samsung AU8000 43-inch 4K UHD TV | £549 £279 at Amazon
Save £270 - You saved nearly £300 on this 43-inch Samsung display here, offering an excellent panel for a great price. What's more, this was the lowest price we've ever seen on the AU8000, coming in around £10 cheaper than it's ever been before.

Samsung AU8000 43-inch 4K UHD TV | £549 £279 at Amazon
Save £270 - You saved nearly £300 on this 43-inch Samsung display here, offering an excellent panel for a great price. What's more, this was the lowest price we've ever seen on the AU8000, coming in around £10 cheaper than it's ever been before.

Hisense A7G 4K TV | 55-inch | £749 £383 at Amazon
Save £357 - Just mere pence off its record lowest-ever price, this was a superb price for a 2021 Hisense TV. Sporting Hisense's take on QLED tech, this is a fine TV if you're on a budget and don't care about chasing the highest specs.

Hisense A7G 4K TV | 55-inch | £749 £383 at Amazon
Save £357 - Just mere pence off its record lowest-ever price, this was a superb price for a 2021 Hisense TV. Sporting Hisense's take on QLED tech, this is a fine TV if you're on a budget and don't care about chasing the highest specs.

LG UP81006LA 4K TV | 55-inch | £749.99 £399 at Amazon
Save £350 - We were just £10 away from a record-low price on this 55-inch LG display here, thanks to a massive 47% saving in Amazon's latest Prime Day TV deals. We hadn't seen that £749.99 RRP for a long time, granted, but this display was at £550 earlier in 2022.

LG UP81006LA 4K TV | 55-inch | £749.99 £399 at Amazon
Save £350 - We were just £10 away from a record-low price on this 55-inch LG display here, thanks to a massive 47% saving in Amazon's latest Prime Day TV deals. We hadn't seen that £749.99 RRP for a long time, granted, but this display was at £550 earlier in 2022.

Hisense A6G 4K TV | 65-inch | £799 £449 at Amazon
Save £351 -  A massive price cut on this chonky TV meant this deal represented excellent value for money. It was the lowest price it had ever been in the UK too so there was literally a better time to buy.

Hisense A6G 4K TV | 65-inch | £799 £449 at Amazon
Save £351 -  A massive price cut on this chonky TV meant this deal represented excellent value for money. It was the lowest price it had ever been in the UK too so there was literally a better time to buy.

Smasung QN90A 4K TV | 55-inch | £1,499 £799 at Amazon
Save £700 - At as good as half price, this was incredibly hard to beat over Prime Day itself. If you're in the market for a quality Samsung QLED from the recent lineups, then we'd recommend jumping on this if you see it again.

Smasung QN90A 4K TV | 55-inch | £1,499 £799 at Amazon
Save £700 - At as good as half price, this was incredibly hard to beat over Prime Day itself. If you're in the market for a quality Samsung QLED from the recent lineups, then we'd recommend jumping on this if you see it again.

LG C2 4K TV | 55-inch | £2,199.99 £1,469 at Amazon
Save £700 - This was one of the best Prime Day TV deals we've seen in the UK anywhere and with it also being a record new lowest-ever price for a high-end TV from 2022, we recommended you buy this ASAP to avoid missing out. It's that good, and the competition for it is still likely to be high in 2023.

LG C2 4K TV | 55-inch | £2,199.99 £1,469 at Amazon
Save £700 - This was one of the best Prime Day TV deals we've seen in the UK anywhere and with it also being a record new lowest-ever price for a high-end TV from 2022, we recommended you buy this ASAP to avoid missing out. It's that good, and the competition for it is still likely to be high in 2023.


Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.

If you're after something even more gaming-focused screen, then check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.

Duncan Robertson
Hardware Editor

Ever since playing Journey at the age of 15, I’ve been desperate to cover video games for a living. After graduating from Edinburgh Napier University with a degree in Journalism, I contributed to the Scottish Games Network and completed an Editorial Internship over at Expert Reviews. Besides that, I’ve been managing my own YouTube channel and Podcast for the last 7 years. It’s been a long road, but all that experience somehow landed me a dream job covering gaming hardware. I’m a self-confessing PlayStation fanboy, but my experience covering the larger business and developer side of the whole industry has given me a strong knowledge of all platforms. When I’m not testing out every peripheral I can get my hands on, I’m probably either playing tennis or dissecting game design for an upcoming video essay. Now, I better stop myself here before I get talking about my favourite games like HUNT: Showdown, Dishonored, and Towerfall Ascension.
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