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The first ever Marvel Rivals action figures from Hasbro have just been revealed, and they recreate some of the game's biggest characters (from Spider-Man to Punisher) with equally massive toys. However, the one that's caught my eye - and my heart - is an adorable Jeff the Land Shark figure. Yes, Jeff has a totally adorable figure of his own now.
Six Marvel Rivals action figures are heading our way over the next few months; Spider-Man, Venom, Moon Knight, Punisher, Luna Snow, and Jeff the Land Shark. While these are all excellent translations of the in-game models that feel as though they've leapt off the screen (as you can see in the gallery of product stills below), I only had eyes for Jeff once he turned up. Contained in a twin-pack with Venom, the incredibly cute critter comes with an alternate head featuring a sticky-out tongue and even an accessory that shows him 'swimming' through the ground, just like in the game. It's very, very sweet, so is a shoe-in for my personal list of the best toys in 2026.
If you're new to Hasbro's Marvel action figures, they're called "Marvel Legends" and typically boast incredibly high-detail sculpts with best-in-class articulation for posing and a ton of accessories. You can find the current range at Amazon, or direct from Hasbro Pulse.
As I say, though, the other Marvel Rivals action figures are very cool in their own right so should go straight onto fans' wishlist. The game's distinct Spider-Man design comes in a two-pack with new character Luna Snow, for example, and both are so highly articulated that you can create a dynamic 1v1 match on your shelf. Meanwhile, Rivals' beefcake Punisher (complete with more guns than any vigilante would know what to do with) and sleek Moon Knight are sold separately. Moon Knight is particularly cool, because he comes with a dramatic in-flight cape that makes it look as though he's leaping into action.
You can get a better look at all of these below.
In terms of availability, these Marvel Rivals action figures are all going up for pre-order over the next few weeks. Punisher and Moon Knight will be available to pre-order from April 22 at 1pm ET via Hasbro Pulse and mainline stores such as Amazon. Meanwhile, you should be able to pre-order Venom and Jeff the Land Shark from April 29 at 1pm ET on Hasbro Pulse, Amazon, etc.
We'll have to wait a bit longer for Spider-Man and Luna Snow, however. Unfortunately, they're not up for pre-order until May 13, 1pm ET at Hasbro Pulse, Amazon, and the other usual suspects.
Because these were all shown off during a Hasbro Pulse livestream, the Marvel Rivals action figures aren't the only goodies we can look forward to in the near future. A replica of the X-Men '97 Cyclops visor is also dropping soon, not to mention comics-inspired figures for the wider Marvel Legends line that draw from the Dark Avengers, Alpha Flight, and even Ultimate Wolverine.
- View all Marvel Legends action figures at Amazon
For more cool collectibles, why not check out the best Lego sets or the best Nerf blasters?
