A web of Spider-Man: Brand New Day Lego sets and toys just got shown off, and they're spectacular
They also provide our first good look at Tombstone
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The web of intrigue surrounding Spider-Man: Brand New Day tightens as we draw closer to release, and things just got a whole lot more interesting with the reveal of new toys and Spider-Man Lego tying into the movie.
Besides sneakily revealing that Savage Hulk will appear in the movie (but that he won't be gray, as rumored), these Spider-Man: Brand New Day toys give us a better look at villains such as Scorpion and Tombstone. The latter is particularly interesting, because we haven't actually seen the gangster in footage yet - so his first appearance is technically in a Lego set. Ah, the long-running tradition of the best Lego sets spoiling movie secrets... that old chestnut. Here are the kits in question:
The most notable Spider-Man: Brand New Day Lego set combines the webslinger himself with Hulk and many of the movie's villains - Scorpion, Boomerang, Tarantula, and the dreaded Hotdog Vendor (wait, no, I think that last one's just a civilian). Crucially, the Hulk figure is all set to smash things up. As shown on the official listing, "pushing a trigger at the rear [of the building] causes the front wall to blast apart, revealing the mighty Hulk."
Ages: 8+ | Pieces: 534 | Minifigures: 6
This more affordable playset sneakily provides our first look at Tombstone, who has yet to appear in any trailers or footage for the film. This is all based around Spidey's pursuit of an armored prison vehicle, though this version is colored blue and seems themed to Tarantula (it's labelled "ASM - 134", which just so happens to be the issue number of Tarantula's debut in the Amazing Spider-Man comics).
Ages: 8+ | Pieces: 367 | Minifigures: 4
Want a cool Spidey on the shelf, or to go in the toybox? This new, larger action figure should fit the bill nicely. It's based on Spider-Man's new suit in Brand New Day, is plenty flexible enough to pose in comic-accurate setups, and even comes with a little Spider-Man minifig as well.
Ages: 12+ | Pieces: 813 | Minifigures: 1
While I appreciate the more affordable prisoner transport kit (I can see it being a great gift or option for those who want a collectible from the movie without breaking the bank), it's all about the Spidey vs. Hulk building model for me. It crams in many of the film's major players, including Scorpion, alongside something to display them on, so feels like the best all-round choice if you can only afford one set to represent the movie.
Article continues belowThese aren't the only toys being shown off for Brand New Day, though. Oh no - as is the way for major tentpole movies, a host of goodies are vying for the crown of the best toys. I've listed these below alongside the manufacturer description (including a dart-firing web-shooter that's jostling for a spot on our list of the best Nerf blasters), but I have to call out the glorious toy tradition of adding something completely batsh*t to the lineup that has no bearing on anything. In this case, the "SPIDER-MAN 2-IN-1 SUPER CHOMPIN’ TANK." Will Peter Parker break out a monster truck capable of eating baddies in this film? Absolutely not, but it tickles me nonetheless.
As a sidenote, these are all apparently available "Summer 2026."

Spider-Man 2-in-1 Super Chompin' Tank | $39.99
"Get in gear for high-speed adventure with the Marvel Spider-Man 2-in-1 Super Chompin’ Tank vehicle from Hasbro! This awesome toy lets boys and girls ages 4 and up switch between Street Mode and Off-road Mode, so they can imagine exciting chases and bold battles. Inspired by Marvel Studios’ Spider-Man: Brand New Day from the Marvel Cinematic Universe, this toy tank features a cockpit that fits 2 ActionVerse 4.5-inch figures, plus cool web fangs that can hold an additional ActionVerse figure (figures sold separately, subject to availability). It even has a projectile launcher and 2 included projectiles!"

Spider-Man Wisecrackin' Glow Mask | $29.99
"Let the thwips and quips fly during action-packed playtime with the Spider-Man Wisecrackin’ Glow Mask from Hasbro! Press the button on the side of the mask to activate over 30 sounds and phrases, as well as patterned eye lenses that light up and react to the different sayings."

Spider-Man Nerf Web Strike Blaster | $24.99
"Swing into superpowered playtime with the Marvel Studios’ Spider-Man: Brand New Day Web Strike Blaster from Hasbro! This role play toy features cool glow-in the-dark deco and double-barreled blasting action. Load 2 darts into the blaster’s barrels, pull back on the rear handle to prime, and press the button to fire 1 dart at a time."

Power Charge Spider-Man | $49.99
"Thwip into supercharged action and adventure with Power-Charge Spider-Man from Hasbro! This cool Spidey toy features 3 exciting modes of play — each with unique lights, sound effects, and phrases. Simply press the button on Spider-Man’s chest to activate each mode, including Anti-Gamma Mode, Web-Tracking Mode, and Power-Web Mode. With an easy-2-do twist activation, rotate Spider-Man at the waist in one direction to throw a powerful punch or in the opposite direction to blast a web projectile. Standing at 14.5-inches tall, this action figure for kids is the perfect addition to any collection of Super Heroes."

Savage Smash Hulk | $29.99
"HULK SMASH! Imagine fierce action and adventure with the Marvel Savage Smash Hulk figure from Hasbro! Playtime gets a gamma-powered boost with this collectible 2-in-1 action figure. Lift the arms and lower them in a smashing motion to cycle through 2 angry modes of play, including Classic Angry Mode and Savage Angry Mode."

Savage Hulk Talk'n Electronic Mask | $29.99
"HULK SMASH! Unleash gamma-powered playtime with the Savage Hulk Talk’n Electronic Mask from Hasbro! This electronic role play toy for kids features over 10 sound effects and phrases, including moving eyebrows and an opening mouth. Even cooler, it’s kid-activated! While wearing the mask, kids can open their mouths, which will open Hulk’s, and activate awesome effects."

Hulk Gamma Smash Fists | $24.99
"Gear up for powerful smashing fun with the Marvel Hulk Gamma Smash Fists from Hasbro! Perfect for kids ages 5 and up, this pair of awesome role play hands let boys and girls imagine what it’s like to battle and smash just like Hulk. Inspired by Marvel Studios’ Spider-Man: Brand New Day from the Marvel Cinematic Universe, these toys are ready to re-create favorite scenes and act out all-new imagined stories. Don’t worry, though – they’re made from safe, soft foam, while built-in grip bands help keep the fists secure and ready for action! Whether gearing up for a costume party or just adding some Super Hero flair to playtime, this toy set will be a smash hit."
Again, it's unclear exactly when these Spider-Man: Brand New Day toys are going to arrive - there's just a vague "Summer 2026" label attached to them. But with the movie just a couple of months away, it won't be long before they arrive... and I suspect they'll be available to pre-order everywhere from Amazon to Walmart.
For more toy goodies, why not check out the best water guns?
Weekly digests, tales from the communities you love, and more

I've been writing about games in one form or another since 2012, but these days you'll find me managing GamesRadar+'s tabletop gaming and toy coverage (I spend my time here handling everything from board game reviews to the latest Lego news). I've also been obsessed with Warhammer since the 1990s, and love nothing more than running tabletop RPGs like D&D as a Dungeon Master.
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