"The years of direct competition are done": Former Nintendo of America president Reggie Fils-Aimé says the console wars are over, but "there's always going to be a battle for attention"

A Reggie Fils-Aimé puppet from Nintendo's E3 2015 presentation.
(Image credit: Nintendo)

Former Nintendo of America president Reggie Fils-Aimé concludes that the console wars of years past are over.

Last month it was confirmed that Halo: Campaign Evolved is coming to PS5 next year, which to many signaled that the days of Xbox as a competitor in the console race were over, as it's bringing its flagship series to PlayStation. Although, granted, this has somewhat played out well for Microsoft as it's been one of the most successful publishers on PS5 this year, with Forza Horizon 5 and Oblivion Remastered doing well on the platform.

Speaking to The Game Business, former Nintendo of America president Reggie Fils-Aimé discusses the console wars, noting that "I do think that the years of direct competition are done," and describing Xbox as a "big third-party publisher that also makes some hardware."

However, even if he thinks there isn't a direct console war going on anymore, he notes that "on the other hand, gamers out there have limited budgets," adding that "there’s always going to be a war going on. It may be below the surface, but there’s always going to be a battle for attention and mindshare." This somewhat echoes recent Xbox statements that the platform's biggest competition is the likes of TikTok and Netflix.

Scott McCrae
Contributor

Scott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

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