EA's new buyers reportedly hope AI can be used to cut operating costs and boost profits, just in case that $20 billion in debt wasn't already concerning enough

Dragon Age: The Veilguard
(Image credit: EA)

Battlefield, The Sims, and Dragon Age owner EA is set to be acquired in a $55 billion deal, and although the buyout is being partially financed by the company going $20 billion in debt, investors are apparently hoping that AI will be able to reduce its operating costs to help manage said debt.

That's according to a report from The Financial Times, which writes that, according to individuals involved with the transaction itself, investors are banking on AI-powered cost savings boosting EA's profits going forward.

What is unclear is the extent to which AI will be used and for what specific purposes. It's not stated, for example, that the technology would be heavily relied on during game development, which would arguably be the most worrying outcome for multiple reasons. Beyond environmental concerns – and the fear that soulless technology could replace genuine human creativity – there's also the question of whether employing AI could lead to real people losing their jobs.

We know that EA has previously been quite optimistic about the use of AI, too. It was only last year that CEO Andrew Wilson stated that "AI in its different forms has always been central to this creative journey," before adding: "We all remember playing against the AI. And it has evolved into today's innovations in generative AI. This remarkable technology is not merely a buzzword for us – it's the very core of our business."

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Catherine Lewis
Deputy News Editor

I'm GamesRadar+'s Deputy News Editor, working alongside the rest of the news team to deliver cool gaming stories that we love. After spending more hours than I can count filling The University of Sheffield's student newspaper with Pokemon and indie game content, and picking up a degree in Journalism Studies, I started my career at GAMINGbible where I worked as a journalist for over a year and a half. I then became TechRadar Gaming's news writer, where I sourced stories and wrote about all sorts of intriguing topics. In my spare time, you're sure to find me on my Nintendo Switch or PS5 playing through story-driven RPGs like Xenoblade Chronicles and Persona 5 Royal, nuzlocking old Pokemon games, or going for a Victory Royale in Fortnite.

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