Despite smashing Japan box office records, Demon Slayer: Infinity Castle director doesn't care about the "numbers game" or chasing a "megahit": "We try to look beyond that"

Demon Slayer
(Image credit: Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable)

Demon Slayer: Infinity Castle is breaking records at the Japanese box office, but co-director Yuichi Terao says he and the team care more about a positive reaction from fans and moviegoers alike than making bank.

"I don't want to just make this a numbers game," Terao told Crunchyroll News. "I know people chase the big megahit, but we try to look beyond that to see the happy faces on different moviegoers, and watching them engaged with the story, that combination...to be able to continue making anime. For us, there's nothing greater."

Lauren Milici
Senior Entertainment Writer

Lauren Milici is a Senior Entertainment Writer for GamesRadar+ based in New York City. She previously reported on breaking news for The Independent's Indy100 and created TV and film listicles for Ranker. Her work has been published in Fandom, Nerdist, Paste Magazine, Vulture, PopSugar, Fangoria, and more.

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