SimCity marketing campaigns suspended by EA

Electronic Arts is pulling the plug on SimCity marketing campaigns. The publisher requested its external advertisers go dark in an internal memo obtained by Polygon, presumably as long as its server issues continue to plague players.

Affiliates were asked to "please stop actively promoting the game," and remove any copy promoting it. EA will still honor payments for all current ads, but it looks like the publisher doesn't want to draw any more consumer attention to the game until the situation is sorted.

Electronic Arts disabled several SimCity features in a patch Thursday to lighten server loads, including "Cheetah" simulation speed and leaderboards. It has also added additional servers to increase player capacity.

Unfortunately, given player responses on SimCity's official forums, many issues remain.


  • Tjwoods18 - March 8, 2013 7:27 p.m.

    No more Adam DeVine as Mayor? Tha
  • J-Fid - March 8, 2013 8:35 p.m.

    I just saw that commercial a couple of hours ago. Guess that was the last time...
  • Tjwoods18 - March 8, 2013 8:54 p.m.

    Funny as hell too!
  • J-Fid - March 8, 2013 8:58 p.m.

  • Talvari - March 8, 2013 5:47 p.m.

    EA really have messed up here, though I do think the hate train has gone out of control a bit. I heard something about people making a petition for an offline if that's something they can even consider right now >.>. Admitted kinda sucks it's online only to begin with but whatever. They deserve the bad publicity, but people should learn where to draw the line :|
  • hppop1 - March 10, 2013 6:06 a.m.

    How can people draw the line when many of those people have preordered the game already, they did not know that the always DRM would ruin their experience.
  • shawksta - March 8, 2013 2:48 p.m.

    Damn it EA, fix this already

Showing 1-7 of 7 comments

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