It looks like EA is indeed rebranding its smash-hit FIFA franchise as EA Sports Football Club.
According to journalist and industry insider Jeff Grubb, the developer/publisher has allegedly internally approved the decision to change the soccer franchise's name.
"EA Sports Football Club, EA Sports FC, that's the name of the game," Grubb said on his premium show, Grubbsnax (thanks, VGC).
"I saw trademarks for it, I thought that could be just a feature like an online mode, [but] I asked around about it [and] that's it, that's the name."
Although we can still only take it as a rumor right now - despite Grubb's other industry rumors being proven true as time goes on - it does fit with reports of EA struggling with soccer's governing body, not least because EA filed an application in the UK and the EU for something called 'EA Sports FC' last October, publicly stating that it was "exploring the idea of renaming [its] global EA Sports football games".
Interestingly enough, the trademarks were filed shortly before the company revealed it was "reviewing [its] naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world". At the time, we were reminded that EA Sports Football Club was a FIFA social feature that ran from 2011 until 2020, so it was possibly connected to that. Now, however, it feels more likely that it may indeed be FIFA's new name.
FIFA 22 tips | FIFA 22 best teams | FIFA 22 ratings | FIFA 22 best young players | FIFA 22 Icons | FIFA 22 Heroes | FIFA 22 OTW | FIFA 22 chemistry styles | FIFA 22 formations | FIFA 22 skill moves | FIFA 22 celebrations | FIFA 22 stadiums | FIFA 22 leagues | FIFA 22 RTTK | FIFA 22 coins | FIFA 22 Career Mode guide
