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EA has reportedly agreed internally to rebrand FIFA as EA Sports Football Club

FIFA 22 screenshot
(Image credit: EA)

It looks like EA is indeed rebranding its smash-hit FIFA franchise as EA Sports Football Club.

According to journalist and industry insider Jeff Grubb, the developer/publisher has allegedly internally approved the decision to change the soccer franchise's name. 

"EA Sports Football Club, EA Sports FC, that's the name of the game," Grubb said on his premium show, Grubbsnax (thanks, VGC (opens in new tab)).

"I saw trademarks for it, I thought that could be just a feature like an online mode, [but] I asked around about it [and] that's it, that's the name."

Although we can still only take it as a rumor right now - despite Grubb's other industry rumors being proven true as time goes on - it does fit with reports of EA struggling with soccer's governing body, not least because EA filed an application in the UK and the EU for something called 'EA Sports FC' (opens in new tab) last October, publicly stating that it was "exploring the idea of renaming [its] global EA Sports football games". 

Interestingly enough, the trademarks were filed shortly before the company revealed it was "reviewing [its] naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world". At the time, we were reminded that EA Sports Football Club was a FIFA social feature that ran from 2011 until 2020, so it was possibly connected to that. Now, however, it feels more likely that it may indeed be FIFA's new name. 

Did you know that Konami's eFootball series has made the cut over FIFA for the Commonwealth Esports Championships (opens in new tab) line up later this year?

As Hirun posited at the time, it's an absolutely stunning announcement, not least because when eFootball debuted in September 2021, it was absolutely riddled with bugs, ugly player models, and clocked up abysmal Steam reviews (opens in new tab). The new venture for what used to be Konami's Pro Evolution Soccer series performed so badly that the developer apologized for it in the weeks following launch (opens in new tab).

For those wondering, the other games joining eFootball in the Commonwealth Esports Championships in August are DOTA 2 and Rocket League.

FIFA 22 tips (opens in new tab) | FIFA 22 best teams (opens in new tab) | FIFA 22 ratings (opens in new tab) | FIFA 22 best young players (opens in new tab) | FIFA 22 Icons (opens in new tab) | FIFA 22 Heroes (opens in new tab) | FIFA 22 OTW (opens in new tab) | FIFA 22 chemistry styles (opens in new tab) |  FIFA 22 formations (opens in new tab) | FIFA 22 skill moves (opens in new tab) | FIFA 22 celebrations (opens in new tab) | FIFA 22 stadiums (opens in new tab) | FIFA 22 leagues (opens in new tab) | FIFA 22 RTTK (opens in new tab) | FIFA 22 coins (opens in new tab)  | FIFA 22 Career Mode guide (opens in new tab)

Vikki Blake is GamesRadar+'s Weekend Reporter. Vikki works tirelessly to ensure that you have something to read on the days of the week beginning with 'S', and can also be found contributing to outlets including the BBC, Eurogamer, and GameIndustry.biz. Vikki also runs a weekly games column at NME, and can be frequently found talking about Destiny 2 and Silent Hill on Twitter.