You can still get the Amazon 4K Fire Stick for its LOWEST EVER price today

One of the best Amazon Prime Day deals is still going! You can still get the Amazon Fire TV Stick 4K media stick for just £26.99 / $24.99 today if you have an Amazon Prime membership. This has proved one of the most popular deals of the entire sales period so we'd wager stock might well run out before the price returns to normal at the end of today.

Amazon 4K Fire Stick USA | ~~$49.99~~ $24.99 at Amazon
Amazon 4K Fire Stick UK | ~~£49.99~~ £26.99 at Amazon
See all the Amazon Prime Day deals USA | UK

In short, the Fire Stick is optimal if you have a TV capable of playing content in 4K Ultra HD, Dolby Vision, HDR, and HDR10+ as the device is capable of it all. Plus, with your Prime membership, you'll have access to 4K select movies and shows ready to watch right now on Prime Video. A bargain!

Everyone's streaming content. Your mother, grandmother, aunt, and sister – they're all sharing your Netflix and Amazon Prime passwords to stream the latest TV shows and movies. If you're looking to have the best experience, though, you'll want to be streaming in 4K – and that's why you'll want the Amazon 4K Fire Stick.

With the Amazon 4K Fire Stick you can stream movies and shows from the majority of popular streamers, including BBC iPlayer, Netflix, Prime Video, YouTube, Now, ITV Hub, All 4, Disney Plus, Apple TV Plus, and more. Plus, it has Alexa built-in, so you can just talk at your remote and it'll do the hard work. So if you're after some new 4K movies to watch, just say "Alexa, find 4K movies" and jobs a good'un.

Amazon 4K Fire Stick

See more TV deals at Amazon US | Amazon UK

Need a 4K television to go along with your new Amazon Fire Stick? Well, we've got you covered, as we've rounded up all the latest best Prime Day TV deals. You can also check out the best streaming services through that link.

Don't miss our Prime Day PS5 deals roundup folks as we're expecting a massive stock drop from Amazon on everything from consoles, headsets, games, storage, and more.

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Jack Shepherd is the former Senior Entertainment Editor of GamesRadar. Jack used to work at The Independent as a general culture writer before specializing in TV and film for the likes of GR+, Total Film, SFX, and others. You can now find Jack working as a freelance journalist and editor.