Ubisoft says it has creative control over the Assassin's Creed Mirage DLC, which is set in Saudi Arabia, was announced in Saudi Arabia, and which even employees fear might be funded by Saudi Arabia

Best Assassin's Creed protagonists: Basim holding a feather during Assassin's Creed Mirage.
(Image credit: Ubisoft)

Last month, Ubisoft gave Assassin's Creed Mirage fans a seemingly pleasant surprise with the shockingly low-key announcement of free DLC for the game. As the weeks have worn on, however, the fact that the DLC is set in Saudi Arabia, was announced in Saudi Arabia, and that even employees fear it might be funded by Saudi Arabia has been raising some red flags.

The DLC was announced at 4am ET on August 23, and as Game File (paid article link) reports, the unusual timing coincided with Ubisoft CEO Yves Guillemot's appearance at Saudi Arabia capital Riyadh as part of the Global Sport Conference. The DLC is set in AlUla, an ancient site geographically located in modern Saudi Arabia.

That "bashing" is in reference to Ubisoft's fears that its negative reputation among players could be a threat to its business, a fear it's mentioned in financial reports. Management responded by saying that its participation in such a meeting would "ultimately help disseminate—among other things—our country's democratic values."

Ubisoft has not disclosed the nature of its relationship with Saudi Arabia, but told Game File in a statement that "This title update to Assassin’s Creed Mirage was made possible thanks to the support of local and international organizations, through access to experts, historians and resources to ensure the creation of an authentic and accurate setting."

Human Rights Watch alleges that Saudi Arabia's "PIF investments in high-profile sports and entertainment events domestically and internationally are used to whitewash the country’s abysmal human rights record." The country hosts everything from F1 races to WWE events, and the PIF owns stakes in numerous game publishers ranging from EA to Nintendo.

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Dustin Bailey
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitting his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.

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