Marvel Rivals made Jeff the Land Shark so stinkin' adorable that the MCU is bringing him on as an official hero: "We're all Jeff fans around here. Man is he fun to play"

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We all knew it was just a matter of time

Marvel Rivals character Jeff the Land Shark, a half-dog half-shark animal wearing a pink collar with a gold tag
(Image credit: NetEase Games)

Jeff the Land Shark is the adorable (and notoriously frustrating) breakout character of the smash hit hero shooter Marvel Rivals - which means we all know it's just a matter of time before he comes to the Marvel Cinematic Universe. And Jeff's impending inclusion in the MCU has now been confirmed by Brad Winderbaum, Marvel's head of TV, streaming, and animation.

Speaking to the Phase Hero podcast, Winderbaum says Jeff coming to the MCU is, like Thanos, inevitable, but he's remaining tight-lipped about where or when it could happen.

George Marston
George Marston

I've been Newsarama's resident Marvel Comics expert and general comic book historian since 2011. I've also been the on-site reporter at most major comic conventions such as Comic-Con International: San Diego, New York Comic Con, and C2E2. Outside of comic journalism, I am the artist of many weird pictures, and the guitarist of many heavy riffs. (They/Them)