7 Hilarious Cinematic Gimmicks

You think 3D's exciting? Wait until you get a load of these...


Cinema owners and studios are always looking for fresh ways to drag us from the couch and back to their screens.


But while 3D continues its return to popularity, can it actually survive this time? And what other so-called “immersive” tricks are out there?

A company called D-Box Technologies is planning to install shaker boxes in cinema seats for the release of Fast & Furious, to give filmgoers’ arses the experience akin to video game rumble packs. We thought we’d look back at other attempts to shake things up...

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