Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Edge
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • EDGE GTAVI exclusive
  • Join our monthly RPG Club
  • Golden Joystick Awards 2026
  • Deal of the Day
  • Countdown to GTA 6
  • RPG Hub
  • G+RLS Podcast
  • Submit your clips. Win prizes
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games

Mattel trademarks Stretch Armstrong for videogames

News
By Matt Bradford
Published 17 March 2011

Toy giant hoping 40-year old hero still has some fight in him

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

As classic action figures go, no one reached tall shelves, hugged wide trees or rocked a thong quite like '70s superstar Stretch Armstrong. It's fitting then, that in Mattel's ongoing quest to cash in on our childhoods, it has filed a trademark to use the stretchable hero ain future videogame revival.

If made, odds are a Stretch Armstrong game will coincide with the new 3D Stretch Armstrong movie slated for 2012 (starring Twilight's Taylor Lautner, hurray!). Following this assumption, Mattel may not be eyeing a full release, but rather an iOS tie-in or bite-sized console download. Either way, there's been no confirmation if Stretch's dog Fetch or his evil brother Wretch have been approached to star in either. And what of '90s villain Vac Man??

I imagine Stretch Armstrong to be the John Travolta of action figures; a former 70s star waiting for a Pulp Fiction project to launch him back into the spotlight. Will the upcoming game and moviebe Stretch's twist at Jack Rabbit Slim's? Probably not. Should I stop trying to shoehorn obscure Quentin Tarantino references into video game stories? Probably...yes.\

Latest Videos FromGamesRadar+
Watch full video here:

Side note - everyone's saying Mattel wants to push this game out, but near as we can tell, Kenner owns Stretch Armstrong. Kenner is owned by Hasbro, which is Mattel's biggest competitor. Ancient toy detectives, assemble!

[Source:Siliconera]

You may like
  • Image of the He-Man and the Masters of the Universe Dragon Pearl of Destruction lunchbox and collector's edition on a blue GamesRadar+ background. He-Man and the Masters of the Universe Dragon Pearl of Destruction's lunchbox is a perfect '80s throwback
  • Shadow (Keanu Reeves) in Sonic 3 Every upcoming video game movie you need to know about in 2026 and beyond
  • Ken Masters and Ryu in the Street Fighter movie Street Fighter movie release date, reviews, trailer, cast, plot, and everything to know about the video game adaptation

Mar 16, 2011

Got a news tip? Let us know attips@gamesradar.com

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.


New Voltron games, toys and cartoons en route


THQ and Mattel sign long term licensing agreement

CATEGORIES
iPad PlayStation Xbox Platforms Mobile Gaming
Matt Bradford
Social Links Navigation

Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries. 

Read more
Image of the He-Man and the Masters of the Universe Dragon Pearl of Destruction lunchbox and collector's edition on a blue GamesRadar+ background.
Hardware He-Man and the Masters of the Universe Dragon Pearl of Destruction's lunchbox is a perfect '80s throwback
 
 
Shadow (Keanu Reeves) in Sonic 3
Movies Every upcoming video game movie you need to know about in 2026 and beyond
 
 
Ken Masters and Ryu in the Street Fighter movie
Movies Street Fighter movie release date, reviews, trailer, cast, plot, and everything to know about the video game adaptation
 
 
Simpsons Hit and Run
Open World Games Matt Groening says The Simpsons: Hit & Run "is coming back in some form"
 
 
Atari x Activision Collection boxes with artwork for Pitfall, Freeway, and Keystone Capers in front.
Retro Atari is reuniting with Activision to bring back cartridges "for the first time in over 40 years"
 
 
Liam McIntyre as Ax Battler, Matthew Rhys as Gilius Thunderhead, and Lisa Gilroy as Tyris Flare
Animated Shows First Golden Axe trailer is a bloody romp through medieval times that pays homage to the game
 
 
Latest in Games
A young man in a cape with a shield looks back at a humanoid penguin and cat, alongside a young woman, as they stand on a lush green field with a castle in the background
Tabletop Gaming This RPG may be the closest we’ll get to a D&D-style Legend of Zelda game, and it’s magnificent
 
 
A black dragon roaring with a manor house behind it and lighting in the sky during Skyrim.
The Elder Scrolls Bethesda says sorry, no Sentinel news for Skyrim's anniversary – and none "for some time"
 
 
World of Warcraft: Forever
World of Warcraft Blizzard knows World of Warcraft: Forever has a gold problem
 
 
Super Cucco game in Zelda Ocarina of Time
The Legend of Zelda How to win the Super Cucco-findin' Game in Ocarina of Time Remake
 
 
Call of Duty: Modern Warfare 4
Games Replay's November theme is 'Captain Price approves' for Call of Duty: Modern Warfare 4 send in COD clips for a chance to win a £/$250 Amazon voucher!
 
 
The pink-haired Capri character laughs in the launch screen for Survive a Psycho on Roblox.
Survival Games All Survive a Psycho codes (November 2026) and how to redeem them for free spins
 
 
Latest in News
John Cena suits up in Peacemaker season 2
DC TV Shows James Gunn fuels rumors that we're never seeing Peacemaker again after he liked a fan's comment
 
 
Wanda in Doctor Strange
Marvel TV Shows Wanda's surprise return means an iconic Scarlet Witch comic should be adapted in Avengers: Doomsday
 
 
A black dragon roaring with a manor house behind it and lighting in the sky during Skyrim.
The Elder Scrolls Bethesda says sorry, no Sentinel news for Skyrim's anniversary – and none "for some time"
 
 
World of Warcraft: Forever
World of Warcraft Blizzard knows World of Warcraft: Forever has a gold problem
 
 
Astro Bot
Hardware Sony confirms the PS5 is closing in on the PS4, with 100 million consoles shipped
 
 
Wanda in Doctor Strange
Marvel TV Shows Marvel fans are calling the shock Avengers: Doomsday tease in VisionQuest "the best MCU post-credit scene of all time"
 
 
LATEST ARTICLES
  1. DCU fans fear we may never see John Cena's Peacemaker again
    1
    James Gunn fuels rumors that we're never seeing Peacemaker again after he liked a fan's comment
  2. 2
    Wanda's surprise return means an iconic Scarlet Witch comic should be adapted in Avengers: Doomsday
  3. 3
    Here's Replay's October winners, each receiving a £/$250 Amazon voucher
  4. 4
    Blizzard knows World of Warcraft: Forever has a gold problem
  5. 5
    Bethesda says sorry, no Sentinel news for Skyrim's anniversary – and none "for some time"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...