Mattel trademarks Stretch Armstrong for videogames

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Toy giant hoping 40-year old hero still has some fight in him

As classic action figures go, no one reached tall shelves, hugged wide trees or rocked a thong quite like '70s superstar Stretch Armstrong. It's fitting then, that in Mattel's ongoing quest to cash in on our childhoods, it has filed a trademark to use the stretchable hero ain future videogame revival.

I imagine Stretch Armstrong to be the John Travolta of action figures; a former 70s star waiting for a Pulp Fiction project to launch him back into the spotlight. Will the upcoming game and moviebe Stretch's twist at Jack Rabbit Slim's? Probably not. Should I stop trying to shoehorn obscure Quentin Tarantino references into video game stories? Probably...yes.\

Side note - everyone's saying Mattel wants to push this game out, but near as we can tell, Kenner owns Stretch Armstrong. Kenner is owned by Hasbro, which is Mattel's biggest competitor. Ancient toy detectives, assemble!

[Source:Siliconera]

Mar 16, 2011

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Matt Bradford

Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries.