There's a new World of Warcraft launching next week, and it's not just another expansion. World of Warcraft: Forever is a new pillar for the universe that proves why the series always remains one of the best MMORPGs in the packed genre. Returning to the culture of collaboration and connection that helped define the earliest years of the epic online RPG, it's built with innovation at its heart to make the old feel new again – new graphics, better UI, an expansion's worth of new content including nine new dungeons, two new raids, new zones, talents, and systems.
The launch is imminent, and the WoW: Forever beta has already racked up huge player numbers as lapsed fans return, vanilla players get a dose of nostalgia, and newcomers are finally tempted to experience the magic. In that wake, I caught up with Holly Longdale, executive producer & vice president for World of Warcraft, and Clay Stone, associate production director, to talk about the response to the beta, community expectations, and adding long-awaited controller support.
"There may never be another time where we're standing up on a BlizzCon stage announcing a brand new World of Warcraft and having a response like this. So, trying to take it all in, it's been amazing," says Stone. Join us below as Longdale and Stone take me through everything we need to know before the big Wow: Forever launch next week.
7. The beta was a monumental success…
We set out for Azeroth in our World of Warcraft: Forever Big Preview this month, but not quite as we know it. With dev access and hands-on play, we dig into this third game that will sit besides vanilla and Classic.
Holly Longdale tells me that World of Warcraft: Forever had been under consideration for "quite some time." The community spent years asking for 'Classic Plus' and all that time Blizzard was quietly listening, gathering the data and insights it needed to turn a wild idea into a reality. Longdale says the development teams working across World of Warcraft knew that there was a "clear opportunity here", but nothing could have prepared them for such a rapturous response to the beta.
"With every single day that passed, we thought, 'OK, it'll calm down now – it'll be fine.' And then it just kept getting bigger. I'll call it a spark, but I'm not going to call it a lightning strike – just so I don't jinx anything," she laughs. "It was only a beta, but people were treating it like it's live. So we've been kind of hanging on by our fingernails to make sure that we do everything that we can to keep moving things in the right direction in preparation for launch."
Longdale adds: "This is one of those times where, when you've found a spark, you follow it through and see what lights up – and then you adjust afterwards."
6. …but Blizzard is still ready for anything come November 4
"I'm not sure we can fully predict in either direction what launch will be like. It's an interesting time, and we have our heads on a swivel!" says Longdale, speaking to whether a popular beta guarantees a successful launch. Still, multiple increases to the population cap of the beta servers (as well as a public stress test) have given Blizzard a lot of data and feedback to work with in the final days before release.
"From a live-ops management standpoint, you obviously hope that players will treat a beta like a full launch – but you don't even dream that something like that is actually possible. But our players did do that, and they've been playing it in a way that reflects that as well, which is super exciting," says Clay Stone. "Seeing the data and the response… we are just trying to take it all in as much as possible."
Blizzard is preparing final tweaks; tinkering with the balance of the 1-60 leveling journey, and trying to meet the community in the middle on controversial changes to Racial Abilities and Traits. The question now is whether it can get those servers ready for an onslaught of new players wanting to see what all the fuss is about and returning adventurers looking to recapture some of that vanilla nostalgia.
5. Forever complements the existing WoW offering
You'd think that Blizzard had seen it all through 22 years of supporting World of Warcraft, but the franchise has arrived at an unfamiliar crossroads. The WorldSoul Saga was announced in 2023, a multi-expansion effort for retail that delivered more content, faster than ever before, and is set to resolve in 2027 following the release of The Last Titan. WoW Classic reached divisive territory following the decision to push beyond Wrath of the Lich King and into Cataclysm and Mists of Pandaria. And then there's Forever. Is there a risk that the playerbase could fracture?
"We don't know what's going to happen," says Clay Stone, "but we're excited to see how players move around. We expect that some players love their homes where they are, and that some players will find their way to Forever. It's going to be an interesting journey for us, for sure."
That's certainly one way of putting it, although Stone is emphatic with his belief that World of Warcraft remains flexible enough to thrive under changing tides of player behaviour and interests. "Forever is a powerful new pillar within our ongoing World of Warcraft ecosystem," he adds.
4. Year one, forever
Speaking of that ecosystem, it's good for you to understand what's available if you're thinking of returning to World of Warcraft right now. Let's start with the 'retail' experience, which Clay describes as continuing to "chart a course as [a] best-in-class modern MMO." Then there's Classic, which has seen Blizzard "revisit classic experiences as players remember them." Where, then, does Forever fit?
"We think that it'll fit perfectly within the ecosystem, alongside Classic and the modern game, by providing something for players that we are otherwise not providing. And that's this forever home in a vanilla-inspired space that'll chart its own course in the future with new content being added over time as we exist in essentially this year one of World of Warcraft, forever," says Stone. "Or at least as long as players want to go on this journey with us."
Holly Longdale adds: "We have modeled out every possible scenario we can think of about what will happen to our retail audience, what happens to our Classic audience, and what the Forever audience will be."
3. Reasons to explore again
World of Warcraft: Forever strikes a wondrous balance between celebrating the legacy of the past and innovating just enough to make the MMO feel fresh for 2026 and beyond. As someone who was there for vanilla (and who has dipped into every expansion since) it's fun to see Blizzard embrace some of the friction that was inherent to the game in its early years.
Players are coming in and discovering this slower-paced game [...] they are responding positively to that.
Clay Stone, associate production director
Forever is far slower and more contemplative than the contemporary version of WoW. Clay Stone says that the team has gone to great lengths to "preserve meaningful friction" wherever possible as it returns the focus to discovery, exploration, and social connection. "Players are coming in and discovering this slower-paced game, where they have to run places and party up with other players to see all the content. They are responding positively to that, so I think it speaks to this desire in players – whether they are old or new to WoW – for this style of game again."
One interesting example of this is how stripping flying mounts (first introduced in the Burning Crusade expansion) out of the game will alter your relationship with the world itself. "We say that Azeroth is the main character. And when you're flying over it, essentially bypassing the progression of content across the world itself, it loses something," says Holly Longdale, who adds that getting players back out into Azeroth and discovering its mysteries (both old and new) together is a big part of the Forever appeal. "The audience that Forever is focused on, the players who will go into the corners of the world, look behind every rock, and into every cave, we want to encourage that!"
2. Evolving a timeless world
World of Warcraft: Forever may be firmly rooted in the 2004-2006 era of the MMO's history, but there's a spirit of innovation inherent to its design that surprised me. New races and class combinations, the introduction of campsites to encourage social connection, and revamped visual fidelity are some of the highlights – although the real efforts to evolve a timeless world focused fully on how Blizzard is building beyond the content that was present in vanilla.
"Part of the design ethos for Forever, and the community's desire for 'Classic Plus', is that we never went through the Dark Portal. I'm not saying that this couldn't ever happen, but we do place these boundaries on what it is that we're building because it provides us with structure around what this game is versus what it's not," says Clay Stone. "When we think about Azeroth, and we think about all the places we haven't gone in the world, there is so much for us to play with."
Blizzard is pursuing 'horizontal-progression' in Forever. There's a fixed level 60 cap, so the focus will instead be on world and system growth. How Azeroth develops is all part of the fun. "I think there are other places in Azeroth, besides Kalimdor and the Eastern Kingdoms, that we could potentially go one day, and there's so much excitement about that," he says. "There's ways for us to build the world out – think back to the vanilla version of the continents, there's a lot of unused space that was never filled in."
1. World of Warcraft on Xbox? Gamepad support goes "beyond consoles"
One of the biggest surprises of the World of Warcraft: Forever beta was the introduction of native-support for controllers. WoW has always been designed with mouse and keyboard being the primary points of interaction with the world of Azeroth, so it was pretty surprising to discover that controller mapping not only works but is actually a pretty wonderful way to experience Warcraft. As is (it must be said) playing Forever in bed on a ROG XBOX Ally X.
Having an entire playerbase start from scratch – levelling from one to 60, together and forever – is an exceptionally rare occurrence in the realm of MMORPGs, and one that can never be repeated. So I put it to Holly Longdale: Is World of Warcraft: Forever launching as a PC-exclusive a missed opportunity?
Play it wherever you want and, at some point, on whatever you want.
Holly Longdale, executive producer & vice president for World of Warcraft
"What you just described is really what we're after. Play it wherever you want and, at some point, on whatever you want. But the first leg of that journey is getting gamepads working really well with World of Warcraft, and we thought Forever was the perfect place to start. Looking at where things are going when we hear about Project Helix et cetera, I think platforms will be a bit more ubiquitous," says Longdale. "Honestly, we just want to be able to play it anywhere. We've seen people getting it working on the ROG Ally X…"
"Someone modded a Nintendo DS!" Stone adds.
"I think just doing some of the work we're doing on gamepad [support] is going to give players a lot of flexibility that I think goes beyond consoles," says Longdale.
There's a whole gaming world out there (some involving war). Check out our best open world games and best RPGs rankings for more to play now, and keep an eye on our upcoming RPGs calendar for what's on the horizon!
