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Hideo Kojima says Margaret Qualley got her Death Stranding role after he saw her dance in a viral perfume ad

News
By Issy van der Velde published 25 April 2025

Maybe the most Kojima thing he's ever done

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margaret qualley as mama standing in a white tank top in a dark laboratory
(Image credit: Kojima Productions)
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Hideo Kojima is known for casting and rubbing elbows with the best and newest international film stars, and he reveals what made him choose Margaret Qualley for the role of Mama in Death Stranding: A viral 2016 Kenzo fragrance commercial directed by Spike Jonze.

In the advert, Qualley contorts her face and body in time to the fast-paced and bass heavy Mutant Brain by Jonze's brother, Sam Spiegel.

It's weird and wonderful, odd even by perfume advert standards, so it's easy to see why Kojima tweets he "saw this and offered her the role." One person replies, "That's probably the least surprising thing I've seen you say."

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Qualley puts her skills as both a dancer and actor on full display, showing impressive mastery over every facet of her physicality – little did she know she was making the perfect audition tape for a motion capture gig in Death Stranding.

Kenzo World - YouTube Kenzo World - YouTube
Watch On

Mama in the game is a genius inventor, and also has an invisible BT connected to her, so it's a weird role, but Qualley is used to those, starring in The Substance and being part of a cult in Once Upon a Time in Hollywood.

It's not certain if she'll be in Death Stranding 2, but she does have an identical twin, Lockne, also portrayed by Qualley, so we could be seeing more of her. Or she may be in the Death Stranding movie.

Kojima's love of films and movie stars has been well-documented over the years. Whenever there's a new rising star he'll often post a picture of them having a video call, like with Fallout star Emma Purnell. He does say that "70% of my body is made of movies" in his Twitter bio, so he has a reputation to uphold as the biggest cinephile in game development.

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Issy van der Velde
Issy van der Velde
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Contributor

I'm Issy, a freelancer who you'll now occasionally see over here covering news on GamesRadar. I've always had a passion for playing games, but I learned how to write about them while doing my Film and TV degrees at the University of Warwick and contributing to the student paper, The Boar. After university I worked at TheGamer before heading up the news section at Dot Esports. Now you'll find me freelancing for Rolling Stone, NME, Inverse, and many more places. I love all things horror, narrative-driven, and indie, and I mainly play on my PS5. I'm currently clearing my backlog and loving Dishonored 2.

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