Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Prime Day PS5 deals
  • Golden Joystick Awards 2026
  • Deal of the Day
  • Countdown to GTA 6
  • G+RLS Podcast
  • Join our monthly RPG Club
  • Submit your clips. Win prizes
  • RPG Hub
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Games

"Asking the AI to reproduce a game that has already been made does not make you Kojima," says Unity CEO launching an AI you can use to reproduce games

News
By Anthony McGlynn
Published 8 October 2026

Unity Spark will apparently streamline development through AI

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Hideo Kojima waving near a Sam Porter Bridges statue
(Image credit: Kojima Productions)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
0
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

There's a new wrinkle in generative AI-assisted game development with Unity Spark, a tool specifically designed to make such practices easier. The idea is, if you have a notion about a game, you can bring up the chatbot, throw in a prompt, and it can help build a working prototype. But Unity wants to be clear - this isn't about producing games in the blink of an eye, and using it like that doesn't suddenly make you a clever dev.

That's what Unity CEO Matt Bromberg told Game File, anyway, in his explanation of the technology and its intended uses. "Asking the AI to reproduce a game that has already been made does not make you [Hideo] Kojima," he declares.

"It doesn't make you a famous game developer any more than typing the first paragraph of War and Peace into your word processor makes you Tolstoy," he adds.

Latest Videos FromGamesRadar+
Watch full video here:
Introducing Unity Spark | Prompt it. Perfect it. Publish it. - YouTube Introducing Unity Spark | Prompt it. Perfect it. Publish it. - YouTube
Watch On

He's right about that much. The process is what makes you creative, and there's simply no bypassing that when it comes to doing anything worthwhile in any medium. But, unfortunately, there are plenty who immediately jump to shortcuts like those provided by Spark.

Bromberg mentions "we have no interest" in people "one-shotting games," though I get a different impression from the official site. "Prompt it. Perfect it. Publish it," is the tagline, suggesting you could get a game up and running extremely quickly using Spark, and you'd only need to refine it somewhat before it's what you might deem publishable.

You may like
  • Half-Life 2 key art. "The Half-Life 2 of AI" will change people's minds about AI, Saber exec says
  • A healer stood in front of a white wall in Kingdom Come: Deliverance 2 Kingdom Come: Deliverance 2 boss says using AI to replace devs is a "fundamentally flawed idea"
  • Satya Nadella and Jensen Huang on grey and black backgrounds Games AI veteran says it can be useful, but we've made mountains out of ChatGPT's molehills

The prompts you provide are answered by premade assets from the Unity Store. At the very least, what you're making will be an asset flip without much visual identity.

Kojima himself went on the record that although he sees AI as a potentially worthwhile tool, he doesn't want to see anyone lose their jobs over it. Unity Spark seems more catered toward beginners in the space who wish to start realizing their ideas. But I'd consider this even more precarious, because you mightn't learn how to problem solve and build from scratch the way you would if you just had to iterate over and over.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Whatever the case, Unity Spark will be available soon. Expect to see a few projects from it land on Steam and other stores soon after it launches.

Kingdom Come: Deliverance 2 boss says using AI to replace devs is a "fundamentally flawed idea," but admits it could help us get "bigger games for the same cost"

CATEGORIES
PC Gaming Platforms
Anthony McGlynn
Anthony McGlynn
Social Links Navigation
Contributing Writer

Anthony is an Irish entertainment and games journalist, now based in Glasgow. He previously served as Senior Anime Writer at Dexerto and News Editor at The Digital Fix, on top of providing work for Variety, IGN, Den of Geek, PC Gamer, and many more. Besides Studio Ghibli, horror movies, and The Muppets, he enjoys action-RPGs, heavy metal, and pro-wrestling. He interviewed Animal once, not that he won’t stop going on about it or anything.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Half-Life 2 key art.
Games "The Half-Life 2 of AI" will change people's minds about AI, Saber exec says
 
 
A healer stood in front of a white wall in Kingdom Come: Deliverance 2
RPGs Kingdom Come: Deliverance 2 boss says using AI to replace devs is a "fundamentally flawed idea"
 
 
Satya Nadella and Jensen Huang on grey and black backgrounds
Games Games AI veteran says it can be useful, but we've made mountains out of ChatGPT's molehills
 
 
Echo Weaver hero holding blue weapon
Games Indie game studios are supposed to love generative AI, so why do the 25 devs I spoke to avoid it?
 
 
Garry's Mod
Games Half of all games released on Steam will use AI by 2028, study predicts
 
 
The Witcher 4
The Witcher The Witcher 4 dev is "still predominantly using people" over AI in development, says CEO
 
 
Latest in Games
World of Warcraft: Forever Skyborne
World of Warcraft To make WoW: Forever's controversial Skyborne less "jarring," Blizzard is going back to 2004
 
 
GTA 6
Grand Theft Auto With GTA 6 missions, Rockstar has "made a very conscious effort to open things up"
 
 
Ultima Online
RPGs A new Ultima RPG is on the table now that the series' creator is getting back the rights from EA
 
 
Silent Hills
Silent Hill Hideo Kojima shares native PC port of P.T., leaving the modder who made it "speechless"
 
 
Arc Raiders player in skull helmet with blue lens eyes
Third Person Shooters Arc Raiders lead says Steam player count discourse doesn't feel great, but Embark "accepted" it
 
 
Lara Croft in a screenshot from Tomb Raider: Legacy of Atlantis.
Tomb Raider Tomb Raider: Legacy of Atlantis devs are cutting back on modern hand holding
 
 
Latest in News
Mike Flanagan's new Prime Video show Carrie
Horror Shows Mike Flanagan says his Carrie series could lead to "something else," possibly exploring the finale's mystery women
 
 
Robert Downey Jr. as Doctor Doom on the Avengers: Doomsday poster
Marvel Movies Joe Russo explains why Doctor Doom is "very difficult to beat" in Avengers: Doomsday
 
 
World of Warcraft: Forever Skyborne
World of Warcraft To make WoW: Forever's controversial Skyborne less "jarring," Blizzard is going back to 2004
 
 
Green Lantern Corps
DC TV Shows Scrapped Green Lantern show creator reveals concept art – and it's far more cosmic than Lanterns
 
 
Secret Invasion episode 4
Marvel Movies Samuel L. Jackson says he's in Avengers: Secret Wars but Marvel hasn't told him anything else
 
 
GTA 6
Grand Theft Auto With GTA 6 missions, Rockstar has "made a very conscious effort to open things up"
 
 
LATEST ARTICLES
  1. He's a formidable foe
    1
    Joe Russo explains why Doctor Doom is "very difficult to beat" in Avengers: Doomsday
  2. 2
    To make WoW: Forever's controversial Skyborne less "jarring," Blizzard is going back to 2004
  3. 3
    Best retro gifts 2026: Handpicked gadgets for '80s and '90s revivalists
  4. 4
    Scrapped Green Lantern show creator reveals concept art – and it's far more cosmic than Lanterns
  5. 5
    Samuel L. Jackson says he's in Avengers: Secret Wars but Marvel hasn't told him anything else

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...