Horror marketing goes to the next level: Wolf Man is releasing in cinemas just days after 2025's first full moon

Stills from Leigh Whannell's upcoming horror movie Wolf Man
(Image credit: Universal Pictures)

There's movie marketing and then there's whatever is going on with Wolf Man. The new Leigh Whannell-directed horror is roaring into cinemas just days after 2025's first full moon.

As initially flagged by Discussing Film, January 13 saw the first full moon of the calendar year – fittingly titled a Wolf Moon. Whether it's a coincidence or the result of a movie studio crunching the numbers to ensure the most timely of lunar appearances is unclear, but it's certainly got us in the mood for when Wolf Man hits theaters on January 17.

Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.