Despite Demon Slayer: Infinity Castle making millions, Sony says its anime business is only just getting started: "It’s in a phase roughly equivalent to the period between the launch of the PS1 and PS2"

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Anime has no limits

Demon Slayer Infinity Castle
(Image credit: ©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable)

Sony is apparently bullish about its anime prospects, with chief strategy officer Toshimoto Mitomo offering up an intriguing comparison to its gaming division in a new interview with Toyo Keizai (H/T Automaton Media).

"It’s in a phase roughly equivalent to the period between the launch of the PS1 and PS2," Mitomo said.

Emerging from a failed partnership with Nintendo, Sony took the mid-'90s by storm with the original PlayStation. In a gaming landscape littered with cartridges and slightly stuffy messaging, the Japanese manufacturer exploded onto the scene – and proving the 'rule of cool' existed as the likes of the Wipeout series infiltrated nightclubs and Tomb Raider's Lara Croft became, for all intents and purposes, one of the first video game A-listers.

From there, who knows? But with a deluge of new anime on the way, the medium has arguably never been more popular – and Sony could be on the verge of a big, PS2-style breakout.

Bradley Russell
Bradley Russell

I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.

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