If you're looking to upgrade your TV this year, then a 4K 120Hz TV Black Friday deal could be the perfect opportunity for just that. As Black Friday is known for plenty of great bargains, capitalizing on deals at the right time is critical to success. We'll also probably see a multitude of deals come out on Cyber Monday, so they'll be plenty of opportunity come November 2023.
4K 120Hz TV screens are so popular because the higher 120Hz refresh rate means console users (and PC-with-TV users, of course) can get faster, smoother images. Since there are more and more games offering super-fast frame rates, this kind of device is sure to be a key feature of Black Friday gaming deals for years to come.
Of course, as more enter the market, competition will, hopefully, drive the price down further. We're already expecting new models from Sony, Samsung, LG, Phillips, and more throughout the year, so they will all give us a good indication of what to expect when to 4K 120Hz TV Black Friday deals.
Black Friday 4K 120Hz TV deals FAQs
When will 4K 120Hz TV Black Friday deals start?
The big day this year will be November 24th, 2023. Mark it on your calendars now. We always know this as Black Friday is the Friday after Thanksgiving. 4K 120Hz TV Black Friday deals will start appearing earlier than that date itself - it'll be wise to be on the lookout from late October onwards, as retailers will always try and lengthen their deal periods to make early sales.
4K 120Hz Black Friday TV deals: What do we expect
The main feature we recommended looking out for in last year's 4K 120Hz TV Black Friday deals was an HDMI 2.1 connection, and we can see this playing a big part in Black Friday 2023 as well. This is how screens can provide that higher rate, allowing for more high-speed bandwidth between your device and the display.
As lots of TVs proved to be still lacking this feature unless at the upper end of the spectrum in terms of quality and price tag, we're expecting it to become more commonplace as the year goes on. What 4K 120Hz TV Black Friday deals offer though are the perfect way to negate such premiums, and potentially get the lowest-ever prices on new TVs.
With the Sony A95K QD-OLED 4K TV being the standout TV of 2022 and dropping below $3,000 during Black Friday sales, we're hoping to see even bigger price cuts in 2023. Sony will no doubt have some new models on sale, which will help push this cost down. The same can be said for Samsung's QN85B 2022 model as its predecessor was reduced by around $600 during the sales. If that amount is again replicated with the 2022 model, then we're onto a winner.
Sony's entry-level 120Hz 4K model, the Sony X80J from 2021, is also starting to show its age a little, so a replacement is likely on the way. That does mean a lower price drop for this one too, previously being reduced by nearly $500 dollars. Either way, we'll have to wait and see what 2023 brings.
Should you wait for the 4K 120Hz TV Black Friday deals?
You don't necessarily have to wait right until November if you see a great offer today. Of course, the likelihood is that there will be more chances than at any other point in the year to get a cracking deal during Black Friday. You will often find retailers and manufacturers going early in November with their deals, spreading them over a longer period of time nowadays, so your time to strike could come early. It's all dependant on whether you are happy to wait until November 2023 to save some cash, or would prefer to take the plunge now and enjoy the benefits.
Where will the best 4K 120Hz TV Black Friday deals be?
In terms of keeping track of the sales, one of the best places to track the 4K 120Hz TV Black Friday deals ahead of time will be right here on this page. In terms of where to look, it'll be the usual suspects - if you fancy having a poke around now, then we've listed the (very) likely top spots below.
US:
Amazon: will be a reliable first port of call for gaming tech
Best Buy: can price match, and will have great stock and variety
Samsung: get one of the best from one of the best direct
Newegg: a strong option in your hunt for a 4K 120Hz 4K TV
Walmart: a big presence online and in bricks and mortar stores
UK:
Amazon: likely to be your best bet throughout the sales period
Samsung: the makers of QD-OLEDs and NeoQLEDs will have great deals
Very: always a strong retailer for gaming-focused tech
Currys: a go-to place for the best and latest in TVs in the UK
Box: allows you to easily filter and browse by HDMI 2.1
Do 4K 120Hz TV prices drop on Black Friday?
Not only do we see almost all TV prices drop during Black Friday (slight exaggeration but you know what I mean), we're going to see some of them – like the 4K 120Hz beasts – drop the hardest. These are going to be some of the best price drops going as it's a spec that's rapidly become the norm over the past couple of years, and those most premium TVs that throw in loads of other bells and whistles will drop the hardest.
Last year's best Black Friday 4K 120Hz TV deals in the US
Hisense ULED 55" U7G 4K TV | $849.99 $599.99 at Amazon
Save $250 - This Hisense set boasts the company's ULED technology for a better picture than its standard screen, along with 120hz support and Dolby Atmos and Dolby Vision support. At just under $600, it was an ideal budget screen in last year's sales.
Save $250 - This Hisense set boasts the company's ULED technology for a better picture than its standard screen, along with 120hz support and Dolby Atmos and Dolby Vision support. At just under $600, it was an ideal budget screen in last year's sales.
For more focused looks at the TV deals spectrum, check out our takes on the Black Friday PS5 TV deals, Black Friday Samsung TV deals, Black Friday OLED TV deals, and Black Friday QLED TV deals.
And for a broader look at the gaming display deals that are on offer this year check out what's available for Black Friday gaming monitors, the Black Friday curved monitor deals, and the Black Friday 4K monitor deals.
