Black Friday OLED TV deals 2024: what to expect from this year's sale

Black Friday OLED TV deals
(Image credit: Future)

It's safe to say Black Friday OLED TV deals are done for another year. We wouldn't suggest waiting till the next event to buy your dream screen, but if you're hellbent on saving as much as possible, we're here to help fill you in on what to expect. So, if you're trying to do your homework ahead of time and bag yourself a new display for your PS5 or Xbox Series X, dive in below.

There's a reason an OLED TV is sitting at the top of our best gaming TV list, as the tech boasts incredible color and contrast capabilities. Those traits matter when you're using a big screen as a portal to your favorite games, as the image quality produced by OLED panels boosts immersion levels tenfold. Of course, punchy specs come often come with a lofty price tag attached, which is why we include the best offers alongside the best Black Friday gaming deals.

Favorites like the LG C2 and Samsung S95B stood out from the crowd in 2023, and the arrival of new models this year means we've seen even lower prices on existing units. That said, there's a chance even models like the LG OLED G4 will end up joining in on Black Friday, as even flagship screens weren't immune during last year's event.


Samsung S95B

(Image credit: Samsung)

When will Black Friday OLED TV deals begin?

Black Friday lands on November 29th this year with Cyber Monday set to take place on December 2nd, 2024. We do typically see deals arriving from the start of Thanksgiving week, so it's likely offers will begin popping up from November 25st, 2024.

Where will the best Black Friday OLED TV deals be?

We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here. 


often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
best for older and renewed models
often price matches with plenty of stock


Amazon: regular discounts on Sony, LG, and Philips displays
same-day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
regular discounts on premium models
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high-cost models
often price matches with big savings

Sony 75X95K TV showing gameplay

(Image credit: Future)

Black Friday OLED TV deals: what to expect

The main players in the OLED TV space are LG and Sony, so naturally, each has a large selection to choose from. Whenever looking for an LG model, make sure to search for these two brands first to take home equally the best quality and maximum savings. As the cost of living is affecting us all more than ever, it's also worth looking to budget brands like Vizio for some really cheap deals.

At CES 2024, LG announced various new OLED models, including its high-end LG OLED G4. Sporting the top specs on the market (4K 120Hz with VRR), price drops on the newcomers aren't guaranteed, but there presence means older models could get the sales chop.

On the Sony side of things, the AK95K swiftly became one of our highest rated TVs of last year, and the company's XR-75X95K mini LED model also joined the ranks. Both newbies should receive a price cut , with the likes of the 65-inch XR A80K serving as a good example of a set that's destined for a discount.

LG OLED G3 review image showing the LG channels you get with the TV

(Image credit: Steve May)

Black Friday is well known for its TV deals, offering up some of the best prices going just before the year closes out. That's because TV models are usually refreshed every year, as technology gets cheaper and more features slip down to mainstream devices. Brands are keen to ship their previous models out while they're still relevant, and Black Friday OLED TV deals are perfectly timed for this. 

Of course, it all depends on context and availability. If you see a price that works for you, you should absolutely snap it up now. You might save a little more on Black Friday, but you also run the risk of the model you want not being available.

But should you go all in on an OLED display when other 4K TV prices are so much lower? It really depends on what you're looking to get out of your display. 

If you're just after a simple screen to watch for a few hours every now and then, you might be better off investing in a 4K display. However, if you're after the best viewing experience possible, with gorgeous deep blacks, a high contrast ratio and wide viewing angles then there's nothing better than OLED. 

Plus, OLED TVs are some of the best TVs for gaming. Not only do LG models like the CX offer up the HDMI 2.1 connection that the PS5 needs for its fastest video transfer rates, but response times are generally fastest on these displays as well. 

You'll be paying around $1,000 for one of the cheapest models, but they still offer a luxurious experience. Black Friday OLED TV deals can offer up record low prices on models released in 2021, which means you're getting up-to-date tech under the hood and all the latest apps built straight in as well. November is generally the best time to buy an OLED TV simply because of that infamous sale, so if you're considering investing in a quality display, now's the time to do so.

Is it worth getting OLED now?

Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2024.

Is there a downside to OLED?

Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.

How much is an OLED TV on Black Friday?

Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it. 

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be. 

How we find the best Black Friday OLED TV deals

To find you the best Black Friday OLED TV deals as soon as they emerge, we use a mix of our own expertise and price comparison software. This way, we're able to swiftly collect every offer available during the big event and assess whether each product is good value for money. That way, you'll be able to pick up a shiny new screen with confidence and ease.

OLED TVs are admittedly a premium panel type, but we always make sure to take budgets of all shapes and sizes into consideration. That means you'll find entry-level, mid-range, and high-end screens with our deals picks, and you won't have to spend thousands to grab a bargain.

Want to learn more about our discount hunting expeditions? Check out our How we find the best Black Friday deals page for more information.

Last year's best Black Friday OLED TV deals

LG OLED A2 48-inch$1,299.99$549.99 at Best BuySave $750 -

LG OLED A2 48-inch | $1,299.99 $549.99 at Best Buy
Save $750 - A pretty excellent half price deal and one we could only find in stock at Best Buy. That's perhaps a sign that this model isn't really meant to be around in 2023.

LG OLED C2 55-inch$1,499.99 $1,149 at WalmartSave $351

LG OLED C2 55-inch |$1,499.99 $1,149 at Walmart
Save $351 - Head to Walmart if you want a solid discount on this model, as the price has just dropped further and you can now save over $350.

LG OLED C3 55-inch| $1,499.99 $1,296.99 at Amazon
Save $203

LG OLED C3 55-inch| $1,499.99 $1,296.99 at Amazon
Save $203
- The C3 might be new to 2023, but there are ways to pay under $1,300 for one if you're crafty about it.

Sony OLED Bravia XR A80L 55-inch$1,899.99$1,398 at WalmartSave $500

Sony OLED Bravia XR A80L 55-inch | $1,899.99 $1,398 at Walmart
Save $500 - Looking for a model that pairs perfectly with your PlayStation 5? You can save $500 off the 55-inch A80L.

Sony Bravia A95K 55-inch | $2,799.99$1,699.99 at Best BuySave $1,100

Sony Bravia A95K 55-inch | $2,799.99 $1,699.99 at Best Buy
Save $1,100 - This monstrous discount completely smashes previous record lows that brought the A95K down to $2,298 at Amazon. Some retailers are still sticking to a higher price point, which suggests to us that Best Buy is aiming to clear stock during Black Friday.

LG OLED G3 55-inch | $2,496.99$1,796.99 at AmazonSave $700 -

LG OLED G3 55-inch | $2,496.99 $1,796.99 at Amazon
Save $700 - Even LG's flagship OLED TV isn't safe from Black Friday discounts. It only dropped from full price just before November to this new record low, so this deal is hot off the press.

LG OLED B3 65-inch | $1,496.99$1,296.99 at Amazon
Save $200 -

LG OLED B3 65-inch | $1,496.99 $1,296.99 at Amazon
Save $200 - If you fancy something bigger, here's LG's mid-range 65-inch model. We're pretty impressed considering it cost around $2,000 back in September, and even its previous record low looks underwhelming comparatively. 

Samsung OLED S90C 65-inch $2,599.99 $1,597.99 at Amazon
Save $1,002 -

Samsung OLED S90C 65-inch | $2,599.99 $1,597.99 at Amazon
Save $1,002 - Now with over $1,000 off, the S90C is at its lowest price right now. That's pretty incredible considering it released this year. It took till November to break through the $1,750 barrier, so let's hope it doesn't leap back up in price any time soon.

Samsung QD-OLED S95B 4K TV 65-inch | $2,099.99 $1,599.99 at Samsung
Save $500

Samsung QD-OLED S95B 4K TV 65-inch | $2,099.99 $1,599.99 at Samsung
Save $500 - The larger 65-inch S95B is $500 off right now at Samsung, but stock has returned to other retailers. Walmart is calling this offer a 'flash deal', meaning it's potentially worth pouncing on this premium model sooner than later in case we're looking at clearance discounts.

Sony OLED Bravia XR A80L 65-inch$1,998$1,698 at Amazon
Save $300

Sony OLED Bravia XR A80L 65-inch | $1,998 $1,698 at Amazon
Save $300 - Now $100 cheaper than last month, this premium OLED packs the performance punch you'd expect from Sony at this price point. The new 2023 model hasn't been around long, so seeing a $300 discount knock it down below $1,700 is an encouraging sign.

LG OLED B3 77-inch | $2,296.99$1,796.99 at Amazon
Save $500 -

LG OLED B3 77-inch | $2,296.99 $1,796.99 at Amazon
Save $500 - LG's mid-range B3 model has $500 off thanks to this Black Friday deal. The 22% discount knocks the extra large 77-inch variant down to its lowest price yet, following typical tags of in the region of $3,300 before September.

Samsung S89C 77-inch | $3,599.99$1,999.99 at Best Buy
Save $1,600 -

Samsung S89C 77-inch | $3,599.99 $1,999.99 at Best Buy
Save $1,600 - Now down to its lowest ever price thanks to Best Buy, the the S89C is now available for under $2,000 for the first time. Stock has actually run dry at other retailers, so it's worth considering before it completely checks out.

Samsung OLED S90C 77-inch$3,599$2,370 at Walmart
Save $1,229

Samsung OLED S90C 77-inch| $3,599 $2,370 at Walmart
Save $1,229 - The S90C has been creeping down in price since May, but the latest 34% discount feels fully in line with Black Friday. While it hasn't returned to MSRP this year, it's worth considering this record low deal before stock starts to dwindle.

Sony OLED Bravia XR A80L 77-inch$3,499$2,698 at AmazonSave $801

Sony OLED Bravia XR A80L 77-inch | $3,499 $2,698 at Amazon
Save $801 - The Bravia XR A80L has dropped from its usual price of over $3,000, and it's the best price we've seen for the 77-inch version so far. It hasn't managed to quite reach full price again since July, but this record low is still worth considering when browsing Black Friday deals.

LG OLED G3 77-inch$4,196.99$3,449.99 at Amazon
Save $747 -

LG OLED G3 77-inch | $4,196.99 $3,449.99 at Amazon
Save $747 - Even the extra large flagship OLED G3 isn't safe from Black Friday, hitting its lowest price yet with this amazing discount at Amazon.

Last year's best Black Friday OLED TV deals in the UK

LG OLED C2 48-inch£1,499.99£949 at AmazonSave £551

LG OLED C2 48-inch |£1,499.99 £949 at Amazon
Save £551 - This is a great offer on the 48-inch LG OLED C2, particularly if you're looking for something on the smaller side, though the price is creeping up now stock is dwindling. Still, for under £1,000 you're getting a screen that trades blows with even the newer OLED C3 model in terms of performance.

LG OLED B3 55-inch£1,899.99£1,099 at ArgosSave £801

LG OLED B3 55-inch | £1,899.99 £1,099 at Argos
Save £801 - This is a pretty fantastic offer on LG's midrange 2023 model, as it has stayed at full price since release. Now, thanks to a 42% discount, you can grab it for just over a grand, making it one of the best value OLED options in the UK.

Hisense 65A85HTUK 65-inch | £1,999£1,222 at Argos
Save £777 -

Hisense 65A85HTUK 65-inch | £1,999 £1,222 at Argos
Save £777 - Currently down in price, around £1,350 used to be a good deal for this OLED TV. Now, thanks to a 39% discount at Argos, Hisense's speedy 120Hz screen is cheaper than ever, and it actually spent most of its life at the £2,000 mark.

Sony Bravia A90K 48-inch |£1,899£1,399 at AmazonSave £500 -

Sony Bravia A90K 48-inch | £1,899 £1,399 at Amazon
Save £500 - Sony's smaller A90K OLED Panel briefly dropped to this price at the start of October, but Amazon has kicked the discount back into effect. Typically, this model will set you back £1,500, so grabbing the current additional discount is worthwhile.

Samsung S90C 65 Inch TV£2,799£1,639 at AmazonSave £1,160

Samsung S90C 65 Inch TV | £2,799 £1,639 at Amazon
Save £1,160 - This beefy S90C discount is a sight for sore eyes. Knocking £1,160 off its original price makes this model one of the best value Samsung QD-OLED screens out there right now, especially since it sat at £2,799 just a few months ago.

Sony Bravia A95K 55-inch TV£2,699£1,799 at John LewisSave £900 - 

Sony Bravia A95K 55-inch TV |<a href="" data-link-merchant="""> £2,699 £1,799 at John Lewis
Save £900 - It's nice to see this high spec 2023 Sony model dip below £2,000, as it proves you don't have to settle for older versions when shopping for discounts. Appliances Direct previously had a saving of £900 but with that being out of stock, this deal is the next best thing.

Sony Bravia XR A80L 65-inch£2,199£1,899 at AmazonSave £300

Sony Bravia XR A80L 65-inch | £2,199 £1,899 at Amazon
Save £300 - If it's high end you're after, this £300 off A80L deal may satisfy your needs. It's currently at its lowest price at Amazon, and it's perfect for those of you looking for a gaming setup upgrade. It only just managed to smash past £2,000 at the start of October, so we're pleased to see this new record low.

After more? We're also showing you everything we are seeing in this year's Black Friday Samsung TV deals and Black Friday Sony TV deals as well. Or, if you're after a smaller screen, take a look at the best Black Friday gaming monitor deals we expect to see in November. 

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.

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