Black Friday OLED TV deals 2023: all the sales we're expecting

Black Friday OLED TV deals
(Image credit: Future)

Taking advantage of Black Friday OLED TV deals are a sure-fire way to save cash on your dream screen. Whether you're looking for a big panel with premium specs or a brilliant budget display armed with the screen tech, you're best chance of catching a great discount is during Black Friday 2023, and the annual event is now within sight.

There's a reason an OLED TV is sitting at the top of our best gaming TV list, as the tech boasts incredible color and contrast capabilities. Those traits matter when you're using a big screen as a portal to your favorite games, as the image quality produced by OLED panels boosts immersion levels tenfold. Of course, punchy specs come often come with a lofty price tag attached, which is why we'll be including the best offers alongside the best Black Friday gaming deals this November.

It might feel like we're getting ahead of ourselves, but Black Friday 2023 will kick off in two months time. So, rather than waiting till last minute to look for the best OLED TV deals, we've decided to paint a picture of what to expect during the November sales. If last year is anything to go by, we should see favorites like the LG C2 and Samsung S95B pop up for less, and the arrival of new models this year means we could see even lower prices.

Black Friday OLED TV deals: FAQ

Samsung S95B

(Image credit: Samsung)

When will Black Friday OLED TV deals begin?

Black Friday lands on November 24th this year with Cyber Monday set to take place on November 27th, 2023. We do typically see deals arriving from the start of Thanksgiving week (Nov 23rd), so it's likely offers will begin popping up from November 21st, 2023.

Where will the best Black Friday OLED TV deals be?

We'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind and checking back often – especially on weekends. These are the stores that we scour to find the very best offers, so it's worth beginning your search here. 

US:

Amazon:
often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
Newegg:
best for older and renewed models
Walmart:
often price matches with plenty of stock

UK: 

Amazon: regular discounts on Sony, LG, and Philips displays
Argos:
same-day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
AO:
regular discounts on premium models
Currys:
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high-cost models
Very:
often price matches with big savings

Sony 75X95K TV showing gameplay

(Image credit: Future )

Black Friday OLED TV deals: what to expect

The main players in the OLED TV space are LG and Sony, so naturally, each has a large selection to choose from. Whenever looking for an LG model, make sure to search for these two brands first to take home equally the best quality and maximum savings. As the cost of living is affecting us all more than ever, it's also worth looking to budget brands like Vizio for some really cheap deals.

At CES 2023, LG announced five new OLED models, including its high-end LG Z3 8K model, the mid-range LG G3, the more budget friendly LG B3, as well as the LG B3 (replacing the LG C2) and the near-wireless LG M3. Sporting the top specs on the market (4K 120HZ with VRR), price drops on the newcomers aren't guaranteed, but there presence means older models could get the sales chop.

On the Sony side of things, the AK95K swiftly became one of our highest rated TVs of the year, and the company's XR-75X95K mini LED model also joined the ranks. Both newbies  should help drive down the price of older models, with the likes of the 65-inch XR A80K serving as a good example of a set that's destined for a discount.

LG OLED G3 review image showing the LG channels you get with the TV

(Image credit: Steve May)

Should you buy an OLED TV on Black Friday?

Black Friday is well known for its TV deals, offering up some of the best prices going just before the year closes out. That's because TV models are usually refreshed every year, as technology gets cheaper and more features slip down to mainstream devices. Brands are keen to ship their previous models out while they're still relevant, and Black Friday OLED TV deals are perfectly timed for this. 

Of course, it all depends on context and availability. If you see a price that works for you, you should absolutely snap it up now. You might save a little more on Black Friday, but you also run the risk of the model you want not being available.

But should you go all in on an OLED display when other 4K TV prices are so much lower? It really depends on what you're looking to get out of your display. 

If you're just after a simple screen to watch for a few hours every now and then, you might be better off investing in a 4K display. However, if you're after the best viewing experience possible, with gorgeous deep blacks, a high contrast ratio and wide viewing angles then there's nothing better than OLED. 

Plus, OLED TVs are some of the best TVs for gaming. Not only do LG models like the CX offer up the HDMI 2.1 connection that the PS5 needs for its fastest video transfer rates, but response times are generally fastest on these displays as well. 

You'll be paying around $1,000 for one of the cheapest models, but they still offer a luxurious experience. Black Friday OLED TV deals can offer up record low prices on models released in 2021, which means you're getting up-to-date tech under the hood and all the latest apps built straight in as well. November is generally the best time to buy an OLED TV simply because of that infamous sale, so if you're considering investing in a quality display, now's the time to do so.  

Is it worth getting OLED now?

Picking up an OLED TV fully depends on your budget and preferences. While the tech offers up fantastic colors, contrast, and black levels, models armed with the right panels cost substantially more than their LED counterparts. That said, prices are starting to fall, so you could end up with OLED TV for far less than usual if you hold out for sale events like Black Friday 2023.

Is there a downside to OLED?

Most of the downsides to OLED TVs relate to their longevity, as the tech comes with screen burn caveats. While most models come with preventative software that reduces the risk of permanent damage when static images are displayed for too long, image retention can still occur over time, particularly if you're using a screen for gaming.

How much is an OLED TV on Black Friday?

Even on sale, these panels can be towards the top end. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts occasionally being reduced to below $1,000 / £1,000 during flash sales. Anytime you see a deal that good, get on it. 

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday. Naturally, the older the model, the cheaper it will be. 

Last year's best Black Friday OLED TV deals in the US

Image

LG B2 55-inch OLED TV | $1,299.99 $999.99 at Best Buy
Save $300 - Offering superior brightness to its A2 sibling, the LG B2 series was just under a grand and one of the cheapest ways to get one of the best brands in the business at this TV size.

Image

Sony Bravia 48-inch OLED TV | $999.99 $799.99 at Best Buy
Save $200 - This Sony Bravia TV was one of the cheapest ways to get an OLED TV with a great $200 discount currently available. Don't sleep on it!

Image

Samsung 55-inch S95B | $1,597.99 $1,387.99 at Amazon
Save $210 -
An extraordinary price on the 55-inch Samsung S95B was available at Amazon. This was by far the lowest we'd seen for this top-notch OLED.

Image

LG C2 55-inch OLED TV | $1,446.99 $1,266.99 at Amazon
Save $180 - The LG C2 dropped another $150 from its latest $1,446.99 sale price, which means you could have walked away with the latest display for its lowest price. That's all down from a $1,996.99 starting rate, which kicked off in May.

Image

LG C2 65-inch OLED TV | $1,747.05 $1,656.99 at Amazon
Save $90 - The standard LG C2 model was $40 less than the last lowest price we've ever seen for this 65-inch model. It was a brilliant saving on an equally brilliant TV

LG A2 48-inch OLED TV | $1,299.99 $569.99 at Best Buy
Save $730 - This was one of the best Black Friday OLED TV deals we came across - you got the latest LG A2 OLED TV for only $569.99 at Best Buy. It was an amazing offer with a $700-plus saving off the four-figure MSRP.

LG A2 48-inch OLED TV | $1,299.99 $569.99 at Best Buy
Save $730 - This was one of the best Black Friday OLED TV deals we came across - you got the latest LG A2 OLED TV for only $569.99 at Best Buy. It was an amazing offer with a $700-plus saving off the four-figure MSRP.

Image

LG A2 55-inch OLED TV | $1299.99 $796.99 at Amazon
Save $503 - LG's models received some hefty discounts, with this 55-inch model more than $500 off its typical MSRP. This was the lowest price we'd seen at the retailer, so it was a good time to buy.

Vizio 65-inch OLED TV | $1,799.99 $1,079.99 at Best Buy
Save $720 - There was a massive $720 discount on this 65-inch Vizio display at Best Buy right now, bringing that $1,799.99 MSRP down to just $1,079.99. It was priced at $1,199.99 only last week, so it dropped in price even more. This was an excellent price for a 65-inch set packed with everything you'd expect from a luxury TV.

Vizio 65-inch OLED TV | $1,799.99 $1,079.99 at Best Buy
Save $720 - There was a massive $720 discount on this 65-inch Vizio display at Best Buy right now, bringing that $1,799.99 MSRP down to just $1,079.99. It was priced at $1,199.99 only last week, so it dropped in price even more. This was an excellent price for a 65-inch set packed with everything you'd expect from a luxury TV.

Image

Sony Bravia 65-inch XR A80K OLED TV | $2,299.99 $1,699.00 at Best Buy
Save $600 - This Sony Bravia XR hit a brand new record low price in Amazon's Black Friday OLED TV deals. We previously only ever saw a $1,799 sales price on this luxury panel, but an extra $100 off left us with a fantastic $1,699 cost.

Image

Samsung 65-inch S95B OLED TV | $2,997.99 $1,777.99 at Amazon
Save $1,220 - You could have saved a massive $1,220 on this Samsung panel, and scored a record-low price at the same time. This 65-inch S95B model had been trickling down in price since May – dropping by another $100 during this week alone.

Image

LG G2 65-inch OLED TV Gallery Edition | $2,799.99 $2,136.99 at Amazon
Save $863 - This LG model was down by 29% in price, making it more affordable than ever. Its picture quality is up there with the best and is one of the cheapest ways this year to get the Gallery Edition model at this size. 

Image

LG 77" 4K UHD Class C2 series | $3,299.99 $2,499.99 at Best Buy
Save $800 - For those who wanted something with a bit more oomph, this LG 77" model was hard to pass up. Normally priced at almost $3,300, it was available for under $2,500 in this great Black Friday deal. That's was a huge $800 in savings to be had for a top-of-the-line TV.

Last year's best Black Friday OLED TV deals in the UK

Image

LG C2 42-inch OLED TV | £1,399.99 £799.00 at Amazon
Save £600 - The LG C2 hit a brand new record low price in Amazon's Black Friday OLED TV deals. While we previously only ever saw this smaller 42-inch model at £899 while on sale, you could have saved an additional £45 right now. That's perfect if you're looking for a smaller screen without sacrificing luxury.

Image

LG A2 48-inch OLED TV | £1,299.99 £699.00 at Amazon
Save £599 - This is the cheapest we've come across this LG model with 42% knocked off its typical RRP. It's a great way to get an OLED for well under £1,000. 

Image

LG A26LA 48-inch OLED TV | £899.00 £652.49 at Amazon
Save £200 - A chunky discount for an LG model at a respectable 48 inches. Cheap price but stunning quality, perfect for watching all the action at the World Cup.

Image

Sony Bravia XR A80J 55-inch OLED TV | £1,399.00 £999.00 at John Lewis
Save £400 - Last year's Sony Bravia was John Lewis' clearance sale, dropping from £1,399 to £999 with a five-year guarantee included. That made for additional peace of mind and you can even save an extra £200 on a Sony home theatre system at the same time.

Image

Samsung QE65 65-inch QD OLED TV | Samsung B450 soundbar | £2,299.00 £1,549.00 at Currys
Save £750 - Currys' Black Friday OLED TV deals not only saved you £600 on this premium Samsung QD-OLED display but also helped you walk away with a free soundbar on top. This was an excellent offer, and one we certainly weren't expecting to see.

Image

LG 77" OLED C2 4K Smart TV | £3,699.99 £2,999.00 at Amazon
Save £700 - It was hard to find a TV of this quality and size for a better price. With limited stock, the LG OLED TV is one of the best models on the market for a reason.


After more? We're also showing you everything we expect to see in this year's Black Friday Samsung TV deals and Black Friday Sony TV deals as well. Or, if you're after a smaller screen, take a look at the best Black Friday gaming monitor deals we expect to see in November. 

Tabitha Baker
Managing Editor - Hardware

Managing Editor of Hardware at GamesRadar+, I originally landed in hardware at our sister site TechRadar before moving over to GamesRadar. In between, I've written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i'm focused on Nintendo Switch, gaming laptops (and the keyboards and mice that come with them), and tracking everything that suggests VR is about to take over our lives.

With contributions from