Black Friday TV deals 2023: what we expect to see

Black Friday TV deals
(Image credit: Future)

It feels like only yesterday we last delved into Black Friday TV deals, but with November fast approaching, you might be looking to get ahead of the curve. So, to help prepare you for the big event, we're here to paint a picture of what to expect from Black Friday 2023. Last year, we witnessed a bunch of big screen savings on panels by LG, Samsung, Hisense, and more, so if you've been holding out for the TV of your dreams to drop in price, you'll want to read on.

It's needless to say that Black Friday is the perfect time to pounce on the best gaming TV, as you'll likely pay less than MSRP. Same goes for all Black Friday gaming deals, but big screens in particular can fall dramatically in price. We're talking savings of over $1,000 on some of the priciest panels around, which could make all the difference if your dream display ideas are bound by budget constraints.

Of course, it's not just premium TVs that'll get the chop this Black Friday, as if last year's sale is anything to go by, there will be a variety of screens at different price points. Whether that means grabbing a screen for under $100 or an older 2022 flagship model for less is up to you, and we're here to help arm your living room with the right display when the time comes.

When will Black Friday TV deals begin?

Black Friday TV deals will this year fall on November 24th. Of course, as is usual, we'll see a bunch of deals coming in force that week, but we can still usually say that the best are kept for the day itself.

Such is the event nowadays however, we often see retailers go early with deals period that are weeks long, all in the name of Black Friday. That means you can pick up a great deal from basically October onwards so be on the lookout from then.

Where will the best Black Friday TV deals be?

When the time comes, we'll be stocking this page right here with the best Black Friday TV deals as we'll be keeping close tabs on everything as the event progresses. However, we all know it'll be the usual suspects playing the game, so here are the best links if you want to bookmark, check now, or go it alone in your search.

US:
Amazon: Should always be the first place to check for TV deals
Samsung: Likely to promote the latest line of NeoQLED TVs hard
Best Buy: Deep discounts on every kind of TV
Walmart: A massive selection available and always embraces discounts
B&H Photo: Significant savings across all lines

UK:
Amazon: Some great discounts up and down the price spectrum
Samsung: The new NeoQLED televisions are going to be ones to watch
Currys: Always has great stock and sometimes bundles too
John Lewis: Perennially popular for TVs given the generous guarantees
Box: Has great filtering options and prices with free vouchers

LG OLED C3 displaying a menu

(Image credit: Steve May)

Black Friday TV deals 2023: what do we expect

Black Friday TV deals will be far-reaching, covering all the niches across the size, quality, and price spectrums.

And with another year under our belts, things will look even rosier. The factor of passing time means - along with generational gaps between a lot of TV models (not all, though) being quite small - there really are going to be some quality offerings from 2022, and maybe 2021, lines, as well as the most recent models. 

Expect there to be plenty of action on the entry-level 4K TVs from the likes of Insignia and TCL, for example, as well as on Amazon Fire TVs. The 50-inch Omni model received its record lowest-ever price last Black Friday dropping by nearly $200 and has been on sale, again, in last fall's Prime event. We'd also advise keeping tabs on Hisense offers this year, as the A6BG was available for below $250 - an incredible price for a 43-inch 4K screen.

We'd also keep a close eye on LG's C-range and G-range of OLED TVs. Every year we see price cuts on these in the autumn and winter. Now that the LG OLED G3 has arrived, we fully expect older models to receive a nifty discount, and that includes the G1 and G2. You might even be able to grab a phenomenal model like the LG OLED C2 for well under £1,000 if you're in the UK, as it previously dropped to just £899 during Prime Day 2023.

It's also worth keeping a close eye on screen-tech offerings from 2022, the Samsung S95B and Sony A95K, which sport awesome QD-OLED tech. The latter dropped by a whopping $1,002 during last year's event, and we suspect similar discounts will pop up this year.

Is it better to wait for Black Friday to buy a TV?

The best time to pick up a new TV is arguably during Black Friday, but that's not to say you won't see great deals before and after the big event. In fact, you'll often find that big screens drop to their lowest price at random times, so it's always worth keeping an eye out for your desired panel. If you'd prefer deals to simply land on your lap, we'd suggest holding out for the annual sale. Otherwise, there's nothing stopping you picking up a discounted display right now.

Who has best Black Friday TV deals?

All the usual suspects should have Black Friday TV deals on offer come November, including Amazon, Best Buy, and Walmart. Sticking with well known retailers is a sure fire way to prevent any scams, but there's a chance smaller retailers will rise to the discount challenge. Your best bet is to revisit our hub when the time arises, as we'll help bring you all the biggest screen savings from across the internet.

Last year's best deals

LG G1 OLED TV | 55-inch | $1,399.99 $1,189.99 at Best Buy
Save $210 - This was a tremendous price on LG's top model from 2021 and a second-lowest ever price. Giving you one of the best pictures going, this was a deal great for any use.

LG G1 OLED TV | 55-inch | $1,399.99 $1,189.99 at Best Buy
Save $210 - This was a tremendous price on LG's top model from 2021 and a second-lowest ever price. Giving you one of the best pictures going, this was a deal great for any use.

LG C2 OLED TV | 65-inch | $1,747.05 $1,696.99 at Amazon
Save $90 - The listed saving here didn't look so impressive, but this TV was retailing for around $2,500 just six months before the sales, and this still represented a lowest price ever.

LG C2 OLED TV | 65-inch | $1,747.05 $1,696.99 at Amazon
Save $90 - The listed saving here didn't look so impressive, but this TV was retailing for around $2,500 just six months before the sales, and this still represented a lowest price ever.

Sceptre 32-inch HD TV | $138

Sceptre 32-inch HD TV | $138 $98 at Walmart
Save $40 - The Sceptre 32-inch HD TV was a budget buy in every sense of the word but was a great solution for 1080p console gaming, or if you just needed a cheap TV for a second room or simply as an extra display.

Samsung QN90B 4K TV | 65-inch | $2,299.99 $1,599.99 at Samsung
Save $700 - By going direct to Samsung, you could get some of the best prices we've seen on these 2022 TVs from the tech giant. And this was one such deal: the flagship NeoQLED model had a massive $700 off.

Samsung QN90B 4K TV | 65-inch | $2,299.99 $1,599.99 at Samsung
Save $700 - By going direct to Samsung, you could get some of the best prices we've seen on these 2022 TVs from the tech giant. And this was one such deal: the flagship NeoQLED model had a massive $700 off.

TCL Class 3-Series HD TV | 32-inch | $229.99 $138 at Amazon
Save $91 - If you were looking for a budget option, this was definitely worth considering in last year's TV sales. While it would never compete with some of the 4K, OLED giants elsewhere in the sales, at less than $140 (and its lowest-ever price) it was the perfect fit for smaller setups.

TCL Class 3-Series HD TV | 32-inch | $229.99 $138 at Amazon
Save $91 - If you were looking for a budget option, this was definitely worth considering in last year's TV sales. While it would never compete with some of the 4K, OLED giants elsewhere in the sales, at less than $140 (and its lowest-ever price) it was the perfect fit for smaller setups.

Samsung The Frame QLED 4K TV | 55-inch | $1,499.99 $999.99 at Samsung
Save $500 - This model of QLED TV from Samsung is dubbed "The Frame" for its ability to turn into a digital art frame when in standby mode, and the fact that it can be easily mounted onto a wall. There was a huge 33% discount on the 55-inch model which represented good value.

Samsung The Frame QLED 4K TV | 55-inch | $1,499.99 $999.99 at Samsung
Save $500 - This model of QLED TV from Samsung is dubbed "The Frame" for its ability to turn into a digital art frame when in standby mode, and the fact that it can be easily mounted onto a wall. There was a huge 33% discount on the 55-inch model which represented good value.

Amazon Fire TV 4K UHD TV | 43-inch | $369.99 $209.99 at Amazon
Save $160; lowest ever price - This 43-inch Amazon Fire TV was one to jump on at this price, down an extra $20 from a bit earlier in the sales seasons. If you were after a budget 4K TV then this was a solid pick at under $210.

Amazon Fire TV 4K UHD TV | 43-inch | $369.99 $209.99 at Amazon
Save $160; lowest ever price - This 43-inch Amazon Fire TV was one to jump on at this price, down an extra $20 from a bit earlier in the sales seasons. If you were after a budget 4K TV then this was a solid pick at under $210.

LG OLED A1 48-inch OLED TV | $1,299.99 $796.99 at Amazon
Save $503 - The LG OLED A1 had been steadily dropping its price for months last year - given it was from the 2021 lineup and a mid-range panel - so it was a little tricky to put an exact saving on this display, but this price offered great value.

LG OLED A1 48-inch OLED TV | $1,299.99 $796.99 at Amazon
Save $503 - The LG OLED A1 had been steadily dropping its price for months last year - given it was from the 2021 lineup and a mid-range panel - so it was a little tricky to put an exact saving on this display, but this price offered great value.

Sony A95K QD-OLED 4K TV | 65-inch | $3,999.99 $2,998 at Amazon
Save $1,002; lowest ever price - This incredible price was exactly that on the brilliant A95K - incredible. If you'd been holding out for a big discount on what was widely accepted as the best TV of 2022 then this more than $1000 discount was the one to go for.

Sony A95K QD-OLED 4K TV | 65-inch | $3,999.99 $2,998 at Amazon
Save $1,002; lowest ever price - This incredible price was exactly that on the brilliant A95K - incredible. If you'd been holding out for a big discount on what was widely accepted as the best TV of 2022 then this more than $1000 discount was the one to go for.

Samsung QD-OLED S95B 4K TV | 55-inch | $2,099.99 $1,449.99 at Samsung
Save $650 - This deal got you a huge $650 off one of the absolute best TVs of 2022. Along with the Sony A95K this screen broke new ground in TVs in 2022, and proved to be one of the most sought-after screens - and this was a fraction off the lowest-ever price too!

Samsung QD-OLED S95B 4K TV | 55-inch | $2,099.99 $1,449.99 at Samsung
Save $650 - This deal got you a huge $650 off one of the absolute best TVs of 2022. Along with the Sony A95K this screen broke new ground in TVs in 2022, and proved to be one of the most sought-after screens - and this was a fraction off the lowest-ever price too!

Samsung Q80B QLED 4K | 65-inch | $1,199.99 $999.99 at Best Buy
Save $200 - Best Buy was offering a $200 saving on this excellent QLED TV from the 2022 lineup. Good enough on its own, but the bundles on offer made this even better: you could get a $520 reduction on a bundle with this TV that got you a Samsung soundbar with Dolby Atmos.

Samsung Q80B QLED 4K | 65-inch | $1,199.99 $999.99 at Best Buy
Save $200 - Best Buy was offering a $200 saving on this excellent QLED TV from the 2022 lineup. Good enough on its own, but the bundles on offer made this even better: you could get a $520 reduction on a bundle with this TV that got you a Samsung soundbar with Dolby Atmos.

LG QNED80 TV | 65-inch | $896.99 $796.99 at Amazon
Save $100 - This was the lowest price we'd seen on an underrated LG TV. It was as high as $1,296.99 earlier in this year so a 500-dollar drop from that price was exceptional value.

LG QNED80 TV | 65-inch | $896.99 $796.99 at Amazon
Save $100 - This was the lowest price we'd seen on an underrated LG TV. It was as high as $1,296.99 earlier in this year so a 500-dollar drop from that price was exceptional value.

Sony X91J | 85-inch | $2,799.99 $1,699.99 at Best Buy
Save $1,100 - This was a belter of a deal and one of the best prices on a quality 85-inch TV that we'd seen in months. Marked as clearance, this was still an excellent TV from Sony's 2021 range and was a cracking go-big-or-go-home option.

Sony X91J | 85-inch | $2,799.99 $1,699.99 at Best Buy
Save $1,100 - This was a belter of a deal and one of the best prices on a quality 85-inch TV that we'd seen in months. Marked as clearance, this was still an excellent TV from Sony's 2021 range and was a cracking go-big-or-go-home option.

LG 75NANO75UPA | 75-inch | $1,299.99 $899.99 at Amazon
Save $400 - A massive deal on a massive TV, this was one that surely got a lot of attention. And so it proved: the stock of this one only just held out while we covered this deal.

LG 75NANO75UPA | 75-inch | $1,299.99 $899.99 at Amazon
Save $400 - A massive deal on a massive TV, this was one that surely got a lot of attention. And so it proved: the stock of this one only just held out while we covered this deal.

LG B2 OLED 4K UHD | 77-inch | $2,899.99 $1,999.99 at Best Buy
Save $900 - Coming from LG's excellent 2022 range of TVs but a little bit down the totem pole (the C- and G-series TVs always hog the headlines) this was a terrific deal on a big TV for those looking to go large.

LG B2 OLED 4K UHD | 77-inch | $2,899.99 $1,999.99 at Best Buy
Save $900 - Coming from LG's excellent 2022 range of TVs but a little bit down the totem pole (the C- and G-series TVs always hog the headlines) this was a terrific deal on a big TV for those looking to go large.

Last year's deals in the UK

Sony Bravia A80J 4K TV | 55-inch | £1,399 £999 at John Lewis
Save £400 - Classed as 'reduced to clear' this was an excellent (and lowest ever) price for an excellent TV. Even though it was from the preivous previous year, this still had all the Sony OLED bells and whistles and specs to future-proof you for a good long while.

Sony Bravia A80J 4K TV | 55-inch | £1,399 £999 at John Lewis
Save £400 - Classed as 'reduced to clear' this was an excellent (and lowest ever) price for an excellent TV. Even though it was from the preivous previous year, this still had all the Sony OLED bells and whistles and specs to future-proof you for a good long while.

Hisense A6BG 4K TV | 43-inch | £329 £249 at Box
Save £80 - If you were on the hunt for a value-busting 4K TV that was a brilliant performer for sports, movies, games, and more, then this price was very tempting for a 43-inch model.

Hisense A6BG 4K TV | 43-inch | £329 £249 at Box
Save £80 - If you were on the hunt for a value-busting 4K TV that was a brilliant performer for sports, movies, games, and more, then this price was very tempting for a 43-inch model.

Samsung S95B QD-OLED 4K TV | 65-inch | £2,399 £1,799 at Samsung
Save £600 - This was a huge discount on the largest size of the brand new quantum dot OLED TV from Samsung. The picture quality is almost literally peerless and it offered that beautiful colour quality and brightness Samsung panels are known for.

Samsung S95B QD-OLED 4K TV | 65-inch | £2,399 £1,799 at Samsung
Save £600 - This was a huge discount on the largest size of the brand new quantum dot OLED TV from Samsung. The picture quality is almost literally peerless and it offered that beautiful colour quality and brightness Samsung panels are known for.

LG UQ7500 4K TV | 43-inch | £379 £319 at Currys
Save £60 - This was a great price on a quality mid-sized TV that got you some LG goodness without breaking the bank.

LG UQ7500 4K TV | 43-inch | £379 £319 at Currys
Save £60 - This was a great price on a quality mid-sized TV that got you some LG goodness without breaking the bank.

LG C2 OLED 4K TV | 55-inch | £1,269 £1,149 at Amazon
Save £120 - This just ducked below its lowest-ever price. It was only just there, but it was still a best-ever price - exceptional value for one of 2022's best TVs.

LG C2 OLED 4K TV | 55-inch | £1,269 £1,149 at Amazon
Save £120 - This just ducked below its lowest-ever price. It was only just there, but it was still a best-ever price - exceptional value for one of 2022's best TVs.

Sony A95K QD-OLED 4K TV | 65-inch | £3,499 £2,795 at Box + FREE £50 e-voucher
Save £704; lowest-ever price - We know this awesome TV was available at most places online in the UK during the sales, but the best deal on the 55-incher we saw was this one at Box. You saved money, got a record-low price that's £100 lower than a price the previous week, and also bagged a 50-quid voucher!

Sony A95K QD-OLED 4K TV | 65-inch | £3,499 £2,795 at Box + FREE £50 e-voucher
Save £704; lowest-ever price - We know this awesome TV was available at most places online in the UK during the sales, but the best deal on the 55-incher we saw was this one at Box. You saved money, got a record-low price that's £100 lower than a price the previous week, and also bagged a 50-quid voucher!

Sony A95K QD-OLED 4K TV | 55-inch | £2,699 £2,095 at Box + FREE £50 e-voucher
Save £604; another lowest ever price - A similar deal was on the larger 65-inch model where you could make the most of a lowest ever price, and also bag a neat £50 voucher. Just like the deal above, there was also a bonus £100 off compared to the same offer earlier this week.

Sony A95K QD-OLED 4K TV | 55-inch | £2,699 £2,095 at Box + FREE £50 e-voucher
Save £604; another lowest ever price - A similar deal was on the larger 65-inch model where you could make the most of a lowest ever price, and also bag a neat £50 voucher. Just like the deal above, there was also a bonus £100 off compared to the same offer earlier this week.

Sony X81K OLED 4K TV | 75-inch | £1,699 £1,299 at Amazon
Save £400 - If you were after that Sony pedigree and wanted to go large in last year's sales, then this X81K deal on a wall-filling 75-inch TV was absolutely for you. This was also the record low price for this screen.

Sony X81K OLED 4K TV | 75-inch | £1,699 £1,299 at Amazon
Save £400 - If you were after that Sony pedigree and wanted to go large in last year's sales, then this X81K deal on a wall-filling 75-inch TV was absolutely for you. This was also the record low price for this screen.

Samsung Q80B 4K QLED | 55-inch | £999 £789 at Samsung
Save £210 - This was a better-than-ever saving on a 2022 QLED model. 55-inch TVs can be a real sweet spot between affordability and a large screen size. This deal saved you £210 on a high-quality 55-inch panel, so in our opinion, was one of the best Black Friday Samsung TV deals.

Samsung Q80B 4K QLED | 55-inch | £999 £789 at Samsung
Save £210 - This was a better-than-ever saving on a 2022 QLED model. 55-inch TVs can be a real sweet spot between affordability and a large screen size. This deal saved you £210 on a high-quality 55-inch panel, so in our opinion, was one of the best Black Friday Samsung TV deals.

Samsung QN90B 50-inch Neo QLED 4K TV | Free Galaxy Watch 5 | £999 £899 at Samsung
Save £100 - It was only a small saving on the TV itself, but Samsung offered a great freebie here in the form of that Watch 5. Even if you didn't want the wearable you could shift that on to increase your effective saving on the TV itself.

Samsung QN90B 50-inch Neo QLED 4K TV | Free Galaxy Watch 5 | £999 £899 at Samsung
Save £100 - It was only a small saving on the TV itself, but Samsung offered a great freebie here in the form of that Watch 5. Even if you didn't want the wearable you could shift that on to increase your effective saving on the TV itself.

LG 50UQ80006LB 4K TV | 50-inch | £479 £399 at Very
Save £80 - This was a neat little deal at Very and bagged you a solid 50-incher for under the 400-quid mark. This TV might not be as well known as others from LG, but it channeled a lot of the same pedigree and especially so at this price.

LG 50UQ80006LB 4K TV | 50-inch | £479 £399 at Very
Save £80 - This was a neat little deal at Very and bagged you a solid 50-incher for under the 400-quid mark. This TV might not be as well known as others from LG, but it channeled a lot of the same pedigree and especially so at this price.

LG 65NANO766QA 4K TV | 65-inch | £749.99 £699.99 at John Lewis
Save £50 - If you were looking to squeeze as much TV into your budget then this 65-inch LG beast was a great shout. A smallish saving but a whole lot of good screen for your 700 quid.

LG 65NANO766QA 4K TV | 65-inch | £749.99 £699.99 at John Lewis
Save £50 - If you were looking to squeeze as much TV into your budget then this 65-inch LG beast was a great shout. A smallish saving but a whole lot of good screen for your 700 quid.

Is it worth waiting for Black Friday TV deals?

Ah, the inevitable question of when to pull the trigger. But in reality, the sheer scale and allure of Black Friday TV deals mean that, yes, you should absolutely be waiting for the sales to arrive before committing to a new television. This is absolutely the best time of year to get a cracking TV for a greatly reduced price - the discounts are typically never deeper than Black Friday.

The small caveat to that is once we get into November we will see retailers going early with their Black Friday prices - if you can get this guaranteed (i.e. if it does go lower over the day itself then the retailer will pay you back the difference) then it might be a good idea to go just before the madness begins.

How much can I save with a Black Friday TV deal?

A great question! And the absolutely-not-a-copout answer is: it depends! You can see astronomical saving of up to 50% sometimes though these usually get quite specific, almost niche. Think of 75-inch (and larger) 8K TVs - though that's not to dismiss them as that would be great value. This epitomises the fact that the bigger they are, the harder they fall concept behind Black Friday TV deals: those with higher MSRPs often come down the furthest.

Away from that 'extreme' though, a lot more common discounts are going to be in the 20% (ish) range meaning a $500 TV could go to about $400 but a $2,000 TV could drop to an attractive $2,600 - or even push to the $2,500 at that point.

The best thing to do is to keep abreast of the price cuts as they happen to know exactly how much deals might change by, and to also make sure you're tracking prices too to have a more bird's eye view of somethings price.

If you're looking for more specialist or niche screens this winter, then check out our guides to the upcoming Black Friday QD-OLED deals, 120Hz 4K TV Black Friday, Black Friday QLED TV deals, and Black Friday OLED TV deals.

Rob Dwiar

Rob is the Deputy Editor of sister site, TechRadar Gaming, and has been in the games and tech industry for years. Prior to a recent stint as Gaming Editor at WePC, Rob was the Commissioning Editor for Hardware at GamesRadar+, and was on the hardware team for more than four years, since its inception in late 2018. He is also a writer on games and has had work published over the last six years or so at the likes of Eurogamer, RPS, PCGN, and more. He is also a qualified landscape and garden designer, so does that in his spare time, while he is also an expert on the virtual landscapes and environments of games and loves to write about them too, including in an upcoming book on the topic!