Google+

Revealed: The REAL 3DS price Nintendo doesn't want you to know

Nintendo was a bit sneaky yesterday at the Nintendo 3DS event in Amsterdam. After announcing the March 25 release date for Europe, it cleverly dodged the RRP announcement by saying shops would decide the retail price, after buying in the stock from Nintendo for an already-agreed amount. But how much is that, exactly?

I got talking to a representative from one of the major supermarket brands in the UK, who told me that Nintendo is selling 3DS units to him at a base price of £173.

Don't think this means shops are being mean to you by charging up to £230 for it - everyone in business needs to make money somehow. But the fact is, anyone charging £230 at launch is taking a nice big 33 per cent mark-up, so you should indeed be able to pick one up for less. Somewhere.

Topics

Nintendo

21 comments

  • Nollog - January 21, 2011 3:33 p.m.

    Shazamin: It's 270 Euro, 230 GBP(UK Pounds), 249.99 US Dollars(278.75 with the highest possible sales tax rate of 11.5%). 270 Euro is 365 USD, 230 GBP is 367 USD. Puts a lot into perspective, doesn't it CH3BURASHKA?
  • Shazamin - January 21, 2011 6:46 a.m.

    I'm confused. how could the 3ds cost 230 euros when its only $250 in America. 230 euros comes out to about 310 dollars. So is The US just getting a good deal or is Europe getting ripped off?
  • grayguwapo - January 21, 2011 2:49 a.m.

    Well I guess it's not a release date buy for me... Where I am, I'm pretty sure given 6 mos tops they'll have sweet deals or bundle packages which will make the price tag more worth it... Or even better, Nintendo might come up with an updated version of the handheld (maybe with new and better colors too)...
  • JohnnyMaverik - January 21, 2011 1:40 a.m.

    Yea well, I'll wait until I can pick up one of the later models up for 100 quid or less, just like I did with the current DS.
  • CH3BURASHKA - January 20, 2011 9:19 p.m.

    Well, Nintendo DID say right off the bat they won't be selling them below production cost. Compared to the predicted 300 bucks, I'm feeling alright so far.
  • igothitwithabulb - January 20, 2011 8:56 p.m.

    @Joco84 I was thinking the same thing. Though they'd probably lose profit, I wish they could make lefty systems...
  • bclark235 - January 20, 2011 7:13 p.m.

    They probably wont have a 33% mark up on these, the £173 base price doesnt include the shipping costs or storage and redistribution costs to the different stores, added to this Supermarkets will probably have used their huge buying power to get a bigger discount on bulk buying over computer game store which cannot buy in the bulk that supermarkets can. When you factor in all of this a normal games store will probably be buying the consoles in at a figure nearer to £200 than £170 so £230 isnt really as big a markup as you think.
  • d0x - January 20, 2011 6:36 p.m.

    Holy Christ 33% markup? Thats huge for a system. Normally a retailer will make between $2 and $10 on a console/handheld which basically covers shipping and stocking. They make all their money on the games and accessories. Im honestly shocked that its being marked up so much. That being said i cant really blame them lol money is money and this thing is going to fly off shelves for at least the first 6 months. On a sidenote the new black/white captchas can be really friggen hard to decipher when its not a real word lol
  • davidroberts - January 20, 2011 6:11 p.m.

    Game shops had better have good trade in deals when the time comes so people can get 100+ pounds off the price or atleast through in a choice of game to justify the 230 pound price tag as the inclusion of a 2 gig SD card does in noway justify that price tag by itself
  • oddprophet - January 20, 2011 4:21 p.m.

    I ran that through a currency converter and £173 in dollars is $274.17. Considering that the American RRP is $250, That means that technically... American shoppers are paying less for it than English Stores...At this point my censored thoughts are as follows: "****"
  • Japanaman - January 20, 2011 3:17 p.m.

    The real price is $300.00 as you'll definitely want to buy a real 3DS game at launch and let's not forget the tax and possible shipping people!
  • TheUsernameYouSelectedIsAvailable - January 20, 2011 1:55 p.m.

    The pre-vat price would actually be 183 (220 / 120 * 100). Not sure how VAT works in the UK, but were I am that 173 will include VAT from Ninentdo's side and there would be further VAT on the markup price. (The customer just gets charged one VAT amount though and then the store claim the Nintendo chunk back). So their markup would be in the region of 40 (once all the tax is worked out). Which is fair I suppose... I could be completely wrong on how UK vat works though.
  • DoctorOak - January 20, 2011 1:09 p.m.

    That £173 doesn't include VAT though. £219.99 (as retailers such as Play.com are offering) - 20% VAT = £176. That's only a £3 mark up on each system.
  • Unoriginal - January 20, 2011 12:49 p.m.

    Well, considering the 450% markup on controllers in Iceland, that isn't so bad.
  • LeoZeo - January 20, 2011 11:30 a.m.

    It pained me a little, but I went for £219.99 at Play.com as soon as the release was announced. Just been far too excited for the 3DS to let the chance of it selling out happen.
  • liamcullen - January 20, 2011 10:56 a.m.

    Go on towelly!!
  • LeeVEGETA - January 20, 2011 10:55 a.m.

    A 33% mark-up isn't all that bad to be honest. I used to work in a cash and carry, and other things people buy can be as much as 150% mark-up. Stuff like certain dog food, or sweets amongst others. So to me, a 33% mark-up isn't all that bad.
  • SpaceCowboy - January 20, 2011 10:47 a.m.

    The cheapest I've seen it for so far is this website called Gamegears for £194.99. I don't know much about the site but it seems legit.
  • ThatSkinnyGuy - January 20, 2011 10:47 a.m.

    For that sort of money I hope a prostate-milking is thrown in.
  • Joco84 - January 20, 2011 10:45 a.m.

    Could anyone please tell me whether I should be concerned by the fact that there's only one analogue stick? I'm left handed and the thought of using my right hand to write on the touchscreen makes me worried, as I can't use my right hand for anything. Can anyone confirm/allay my fears?

Showing 1-20 of 21 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000

OR…

Connect with Facebook

Log in using Facebook to share comments, games, status update and other activity easily with your Facebook feed.