Hasbro Pulse has shown off its Doomsday action figure range, and it provides a novel change for the company – these toys look as though they're actually going to be released in time for the movie.
Revealed at SDCC 2026 this weekend, the imprint showed off 12 new Doomsday action figures – many of which are up for pre-order on Hasbro Pulse today from 1pm ET. These are all part of the Hasbro Pulse Marvel Legends line and feature everyone from Cyclops to Doctor Doom himself with high-detail sculpts and numerous accessories for more dramatic posing. A release date hasn't been announced yet, but in People's exclusive reveal, a December launch has been suggested… e.g. around the same time as Doomsday itself, which hits theaters on December 18.
This is significant because Hasbro Pulse products typically launch after the fact. Although there are a couple of exceptions (like Fantastic Four: First Steps), previous lines tended to hit shelves long after the movie in question was released. That makes these figures being shown off well before Doomsday and hitting shelves at the same time quite the break from tradition. Honestly, I'm not sorry to hear it; the hype for Avengers: Doomsday is palpable right now, so being able to snap up action figures based on it is better than having to wait until a year after launch. Especially because these toys spoil the surprising hero "powerful enough" to stop Doctor Doom.
You can see the full lineup so far (because c'mon, there's no way we aren't getting more down the road) via Hasbro Pulse senior design director Steve Evans' Instagram post below, or via Hasbro Pulse's full reveal video.
The downside of going so early? There are some discrepancies. While most of the Hasbro Pulse Doomsday action figures match their on-screen counterparts 1:1, Doom himself is a little different because his on-screen costume has changed ever so slightly since it was first revealed. To be precise, the belt on this toy is the old design that we saw in promo material early this/last year that has since changed (figures like this tend to be based on early promo material or concept art). It's not a problem, of course, but it's a fun quirk of production of the best toys. Just a fun conversation starter for you.
Anyway, most of these Doomsday action figures should be up for pre-order now, with the others to follow in the next few months.
For more collectibles, don't miss our guide to the best Lego sets. You can also check in on everything announced at Marvel SDCC for the latest news.
