Dave Filoni's goal as Lucasfilm president is serving "different generations" of Star Wars fans and "bringing them all together"
Do or do not, there is no try
Dave Filoni has spoken about his Star Wars mission statement after becoming installed as Lucasfilm co-president.
Speaking at a D23 panel about Leslie Iwerks' new documentary Worldbuilders – which charts how major Disney franchises are integrated into park experiences – Filoni said of his task, "We have several different generations of Star Wars fans, right? There’s original trilogy fans, prequel fans, sequel trilogy fans, Clone Wars fans, expanded universe fans. They all have different interests."
"And I always look at how we’re going to serve all these different interests. And most importantly, how do we bring them all together because they have this common love of Star Wars," Filoni added. "And I think the park is a great place to do that."
While Filoni has only stepped into a major Lucasfilm leadership role recently, we have already seen his approach bear fruit: The Mandalorian and Grogu (despite box office struggles) was marketed as a family-friendly film, while also playing into the original trilogy's appetite for lone heroes.
Elsewhere, Ahsoka season 2 is undoubtedly aimed at fans of prequels and animated series The Clone Wars, while the likes of anime spin-off The Ninth Jedi, Maul – Shadow Lord, and Andor are all distinct, capturing different sections of its audience in their own inimitable style.
Next up on the big screen in a galaxy far, far away is Star Wars: Starfighter, starring Ryan Gosling and directed by Shawn Levy. As announced at SDCC, the pair will reunite in the MCU for 2028's Ghost Rider.
For more, check out the upcoming Star Wars movies currently in the works.
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I'm the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you'll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.
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